• The Billboard Mastery Podcast

  • By: Frank Rolfe
  • Podcast

The Billboard Mastery Podcast

By: Frank Rolfe
Listen for free

  • Summary

  • Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.
    © 2022 Outdoor Billboard University
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Episodes
  • What Would “Chainsaw Al” Say?

    What Would “Chainsaw Al” Say?
    Sep 27 2024

    Albert Dunlap was a corporate raider and turnaround expert on public companies in the 1970s through 1990s. He had one simple motto: “sell, sell, sell and cut, cut, cut”. Although his life ended in scandal when there were allegations of accounting fraud at one of his projects, he was heralded as the original powerhouse in restoring profitability to companies that had run out of steam. In this Billboard Mastery podcast we’re going to review how “Chainsaw Al’s” philosophy can be utilized by every billboard owner to increase profits.

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    7 mins
  • What Happens When A Property Owner Says No

    What Happens When A Property Owner Says No
    Sep 13 2024

    To build a billboard you need a ground lease. And to get a ground lease you have to convince a property owner to agree and sign it. But what do you do when the owner says “no”. In this Billboard Mastery podcast we’re going to explore the next steps when a property shoots your presentation down.
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    6 mins
  • How Advertisers Have Changed Yet Remained The Same

    How Advertisers Have Changed Yet Remained The Same
    Aug 26 2024

    A billboard is nothing without a paying advertiser on it. And the types of advertisers have changed over the years and are still evolving. However, there are many attributes of successful billboard advertisers which always remain the same. In this Billboard Mastery podcast we explore what those traits are.
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    8 mins
Economics Personal Finance
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