The Billboard Mastery Podcast Podcast By Frank Rolfe cover art

The Billboard Mastery Podcast

The Billboard Mastery Podcast

By: Frank Rolfe
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About this listen

 Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.© 2022 Outdoor Billboard University Economics Personal Finance
Episodes
  • Lessons Learned On Lights

    Lessons Learned On Lights
    Jun 16 2025

    Most billboards – but not all – have lights to make their ads legible at night. In this Billboard Mastery podcast we’re going to review all the lessons we’ve learned about lighting billboards and how to make the best decision on what type of lights to use – or if you need to use any lights at all.
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    10 mins
  • Steel Vs. Wood

    Steel Vs. Wood
    May 26 2025

    There are two basic construction methods on any billboard: 1) wood or 2) steel. But which is correct? In this Billboard Mastery podcast we’re going to review the methodology to determine which type of material to use and what the benefits and disadvantages are.
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    9 mins
  • Why I Love Recessions

    Why I Love Recessions
    May 12 2025

    A recession is defined as “two consecutive quarters of negative GDP”. With Q1 of this year at a negative 0.3%, all it will take is a Q2 negative number to trigger a recession. While many fear this outcome, I have found recessions to be great opportunities to expand your business. In this Billboard Mastery podcast we’re going to review the benefits derived from an economy in transition.
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    10 mins
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