• Two Important Ways To Protect Your Ground Lease
    Nov 5 2024

    After you’ve gone to all the trouble of getting your billboard ground lease signed up, you want to take all the steps possible to protect your creation, right? In this Billboard Mastery podcast we’re going to explore two different ways to better safeguard your ground lease and how to get those accomplished.

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    6 mins
  • Your Best-odds Advertiser List
    Oct 15 2024

    If you have a vacant billboard then your number one goal is to find an advertiser and fast. In this Billboard Mastery podcast we’re going to explore two “built-in” lists of advertisers that have perhaps your best odds of success.

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    6 mins
  • What Would “Chainsaw Al” Say?
    Sep 27 2024

    Albert Dunlap was a corporate raider and turnaround expert on public companies in the 1970s through 1990s. He had one simple motto: “sell, sell, sell and cut, cut, cut”. Although his life ended in scandal when there were allegations of accounting fraud at one of his projects, he was heralded as the original powerhouse in restoring profitability to companies that had run out of steam. In this Billboard Mastery podcast we’re going to review how “Chainsaw Al’s” philosophy can be utilized by every billboard owner to increase profits.

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    7 mins
  • What Happens When A Property Owner Says No
    Sep 13 2024

    To build a billboard you need a ground lease. And to get a ground lease you have to convince a property owner to agree and sign it. But what do you do when the owner says “no”. In this Billboard Mastery podcast we’re going to explore the next steps when a property shoots your presentation down.

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    6 mins
  • How Advertisers Have Changed Yet Remained The Same
    Aug 26 2024

    A billboard is nothing without a paying advertiser on it. And the types of advertisers have changed over the years and are still evolving. However, there are many attributes of successful billboard advertisers which always remain the same. In this Billboard Mastery podcast we explore what those traits are.

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    8 mins
  • Methods To Weather The Storm
    Jul 29 2024

    One of the big risk factors with billboards is extreme weather. But is there a way to strengthen signs to better withstand higher wind levels? In this Billboard Mastery podcast we’re going to review the methods that be used to make signs stronger and to mitigate the risks from heavy storms.

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    8 mins
  • Why All Good Leases Have No Official End Date
    Jul 9 2024

    Most agreements have a definitive start and end date. But a good billboard agreement should never have the latter. In this Billboard Mastery podcast we’re going to discuss how to construct leases that never end.

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    6 mins
  • Out-of-home Is More Than Just Highway Signs
    Jun 26 2024

    Billboards are only one segment of the “out-of-home” advertising industry, but the business model is the same in all of the options. In this Billboard Mastery podcast we’re going to review additional concepts to apply the billboard concept for continuous cash flow.

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    7 mins