In this punchy and perspective-shifting episode, Jay and Dan go deep on a topic most entrepreneurs don’t take seriously enough: building your business with the end in mind. Whether you're scaling a new venture or already knee-deep in the hustle, this episode will make you pause and ask the big questions:

• Is your business serving your life—or stealing it?

• What happens if you step away?

• Can your business run without you?

The lads share personal stories, savage truths, and plenty of laughs (including naked fire alarm evacuations, Highland cow walks, and uni nights powered by VKs). But at the heart of it is a message you can’t afford to ignore—success without sustainability is a ticking time bomb.

In this episode, Jay and Dan take a delightful detour from their usual business and personal development banter. Instead of talking tactics, they dive into the stories, books, and films that have genuinely changed their lives.

If you're looking for a fresh dose of inspiration (and a few laughs), this one's for you.

• Dan's Pick: Aliens – A sci-fi classic with pulse rifles, space Marines, and a badass survivor. Sigourney Weaver's resilience and grit left a lasting impression on Dan’s life and even… his dating preferences?

• Jay's Pick: Good Will Hunting – A masterclass in talent, self-sabotage, and the power of mentorship. Also, the only film he had on his iPad for years (not mad about it).

And The Books...

1. Key Person of Influence by Daniel Priestley

   Sparked Dan’s entrepreneurial journey. A practical guide to becoming a known and trusted figure in your niche.

2. What to Do When It’s Your Turn (and It’s Always Your Turn) by Seth Godin

   A flight read that changed everything. This book gave Dan the mindset shift to own his gifts and go big. Beautifully designed and brutally motivating.

3. The Ultimate Sales Machine by Chet Holmes

   Tactical, timeless, and totally transformative for anyone wanting to master sales and business development. Bonus: Learn about the Hit List 100 strategy.

1. Oversubscribed by Daniel Priestley

   This book flipped Jay’s marketing mindset—stop chasing people and start having them queue for you. Led to his iconic "Grenade foit Eight" challenge.

2. Psycho-Cybernetics by Dr. Maxwell Maltz

   A game-changer on self-image, confidence, and inner transformation. Jay’s go-to recommendation for anyone dealing with self-doubt.

3. The Shrink and The Sage by Julian Baggini & Antonia Macaro

   A unique read where a psychologist and philosopher answer the same life questions. Thought-provoking, stoic, and criminally underrated.

   
   

In This Episode, Jay and Dan dive headfirst into the raw and often uncomfortable world of hard decisions—why we avoid them, how they shape us, and why they’re absolutely necessary for true growth.

From personal stories to practical mindset shifts, this episode unpacks:

• Why making the right decision often feels like the hard one

• How energy management and self-care play a role in clarity and confidence

• The power of defining your “perfect day” and aligning your life around it

• The hidden costs of not making a decision—and how it keeps you stuck

• Letting go of regrets and embracing change (even when it hurts)

• Juggling life, business, and personal growth with tough calls and trade-offs

Expect some laughs, some uncomfortable truths, and a powerful reminder:
Progress demands discomfort.

And those hard decisions?

They’re the doorway.