Dan just turned 45 and you better believe we milked it for all it’s worth!

In this milestone episode, Jay and Dan reflect on ageing, reinvention, letting go, starting again, and why fun might just be the ultimate life hack.

From embracing "heel eras" and drinking on the job (joking… kinda) to setting bold new deadlines and facing uncomfortable truths, this is one of those unfiltered, big-hearted episodes that blends insight with piss-taking in all the right ways.

Whether you're 35 or 55, this episode hits home.

• Dan’s “Birthday Bonanza” breakdown: the unexpected emotional weight of turning 45

• Jay’s concept of a “Heel Year” and how reinvention can be the most powerful comeback

• Why we hold on too long and why letting go is the ultimate power move

• No one gives a shit (and that’s a good thing): how to stop caring about opinions that don’t matter

• Setting real deadlines and holding yourself accountable like your life depends on it

• Reinventing your business and identity in the second half of life

• The trap of thinking you’re “past it” and how to reignite passion for your craft

• Why fun isn’t optional—it’s fuel

• Could 45-year-old Dan beat up 25-year-old Dan? (The answer may surprise you)

This one hits deep.

In honour of Men’s Mental Health Month, Jay and Dan drop the bravado and open up about the real stuff—loneliness, loss, grief, work pressure, dark thoughts, and the stigma that keeps too many men silent. It’s raw, reflective, and full of uncomfortable truths, practical strategies, and genuinely useful insights.

You’ll laugh. You’ll feel. And you might walk away feeling a little less alone.

WHAT’S INSIDE:

* Why Dan leaves liquorice allsorts on a pier for Father’s Day—and what it means to process grief as a man

* The rise of toxic “alpha” culture and how it warps the conversation on masculinity

* Jay’s 22-minute ice bath interview on mental health (and why he actually said yes)

* Why so many men don’t speak up—and the four top reasons they stay silent

* The danger of being “the strong one” who never asks for help

* The scabs vs scars dilemma: why you should talk before you’re ready

* Jay’s AI therapist recommendation and how it’s helping him work through stuck thoughts in the car

* Work, money, and health: the 3 biggest causes of male mental struggle—and what to do about them

* Loneliness: the invisible killer and how to find brotherhood again

QUOTE OF THE EPISODE:

“Health is the crown on the well person’s head that only the sick can see.”

WHY THIS MATTERS:

* 76% of all suicides in the UK are men

* Men are 3x more likely to die by suicide than women

* Most men still feel too embarrassed, too ashamed, or too much like a burden to open up

This episode is a gentle but firm nudge: open up. You’re not weak. You’re human.

This week, Jay and Dan dive into the world of money without the usual fluff.

No crypto hype. No stock tips. Just a real, honest conversation about how they think about investing in themselves, spending with purpose, and the simple (and sometimes stupid) things they’ve bought that actually made them better humans.

From £10k gym kit to Revolut “fun money” cards, this one’s packed with insights, laughs, and a few questionable one-liners (obviously).

Whether you’re skint, smashing it, or somewhere in between, you’ll take something away from this.

In this no-filter, no-script episode, Jay and Dan go full freestyle from AI and authenticity to dodgy balloon shops, Domino’s Klarna payments, and cracking one off to the Burlington catalogue (yep, that happened).

Dan battles through a chest infection like a true beast, while Jay drops birthday wisdom for his son, and for you.

Expect wisdom, weirdness, and a very real reminder...

Life’s too short to live on autopilot!

In this quick-fire chat, Jay and Dan talk about the real cost of never switching off and the unexpected magic that happens when you finally do.

They cover burnout, business guilt, creative droughts, and why your next big idea is probably sitting by the pool, waiting for you.

Expect:
💥 The difference between being productive vs. frazzled and fried
✈️ Why you should plan your holidays before your campaigns
🧠 The mindset shift that only happens when you step out of the jar
💡 Dan's 12-week sprint model (and why it works)
😮 And the moment Jay realised he’s not a robot either

Bottom line? You can’t pour from an empty mug, and you’re not winning by burning out.

In this special (and slightly shorter) birthday episode, Jay and Dan reflect on what it really means to hit the big 4–0.

From men's mental health and life perspective shifts to cold plunges, confidence, candles, and doing hard things.

Jay shares 40 rapid-fire lessons learned over four decades.

Expect wisdom, wit, and a few f-bombs. Plus:

• Why “comfort is killing you”

• The power of writing sh*t down

• Jay’s new mental health podcast: “This Is Why He Killed Himself”

• And why it’s finally time to light that overpriced Yankee candle…

Whether you're 40, approaching it, or long past it – this one's for anyone who wants to live a better, bolder second half of life.

Highlights Include:
🔥 The real reason Jay created his new 10-part podcast on men’s mental health
💡 Dan’s thoughts on peace, getting older, and giving fewer f*cks
🧠 Why confidence is built, not born
🏋️‍♂️ The importance of muscle, stretching, and saying "no"
🕯️ “Light the candle” and other unapologetic life advice

🎧 Listen now. Share it with a mate who needs it. And for the love of sanity, light that candle!

In this powerful and personal episode, Jay and Dan confront the uncomfortable truth: your pain is real—but discipline doesn’t care. Whether it’s physical pain, emotional struggle, or mental exhaustion, the reality is this—if you want to grow, you still have to show up.

Jay shares his journey through chronic back pain and the brutal wake-up call of ignoring his own recovery. Dan opens up about breaking down mid-launch after a personal curveball, and how he still showed up anyway. Together, they unpack how avoiding hard things only compounds the pain—and how consistent action, not motivation, is what builds the life you want.

In this punchy and honest episode, Jay and Dan tackle the creeping issue of how social media might be making you mentally and emotionally weak—even if you're hitting PBs in the gym. They explore how overconsumption of social media leads to anxiety, comparison, procrastination, and false narratives about success and happiness.

Jay shares personal reflections on life without alcohol, late-night scrolling habits, and why "being a creator, not a consumer" is a mantra to live by.

Dan dives into the psychological hooks used by negative marketing, the art of "wasting time well," and how he's learned to time-block his scrolls for sanity and productivity.

Together, they call out the curated nature of online content, the dangers of constant distraction, and offer practical tactics to reclaim your attention and happiness.