• R Blank: Science, Simplicity & the Brand Built to Protect
    Jun 24 2025
    R Blank didn’t just start a company—he built a brand with a mission most people didn’t even know they needed. In this episode of The Brand ON Show, Brandon Coleman Jr. unpacks how SYB (Shield Your Body) is turning scientific credibility into consumer trust by tackling the invisible risks of EMF radiation. No scare tactics. No fluff. Just real products, rooted in real research, solving a real problem. From rejected trademarks to Amazon strategy to acquiring a digital well-being brand, R shows what it takes to lead with purpose—and keep your Brand ON.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow R BlankR Blank is the CEO of Shield Your Body, whose mission it is to Make Technology Safer. With hundreds of thousands of customers in over 30 countries, and having been interviewed on platforms ranging from ABC television to ElectricSense, R is an internationally followed expert on issues of EMF, health and safety. He was inspired to create SYB when he co-authored the best-selling book, ‘Overpowered’, with his father, Dr. Martin Blank, one of the world’s leading EMF scientists. He has degrees from Columbia University and UCLA.Website: https://shieldyourbody.com | https://bagby.co ————Transcript (with chapter marks)00:01:40 Defining EMFR Blank: EMF stands for electromagnetic frequency, also called electromagnetic radiation. It's a form of energy that's created by electrical and magnetic forces, as the name suggests… Everything that runs on power, like electrical grid or even batteries and anything that communicates wirelessly, like you said, cell phones and Wi Fi, all these forms of EMF. We call them non-ionizing EMF. 00:07:00 Battling Misleading ScienceR Blank: In fact, one of the parts that I am really proud of are the two chapters on the business aspects of EMF science. So it's not just an overview of what the science tells us. It's also a deep dive into how the corporations are manipulating the science, right? … there's a lot of that money going into the research, and so they're, they're kind of flooding the zone with misleading science. … even governments recognize that there are dangers to this type of radiation.00:17:01 Solutions, Solutions, SolutionsR Blank: I didn't have to worry about making people problem-aware, because the people finding me were already problem-aware, and I just had to give them confidence that the solution was a good one.00:18:28 Building TrustR Blank: EMF protection is a niche that is filled with a ton of snake oil and and there's absolutely no regulations about it. And they'll say, buy this pendant, and your whole body is protected. Or buy this stone, or buy this cream, and everything's fine. And so building a trust that we know what we're talking about and our stuff really does what it claims it does, that is critical.00:20:13 Science-Driven ProductsR Blank: In terms of building trust through the website, we have always tried to make prominent the lab testing data, because my products offer EMF protection, that is called shielding. What that means is it actually blocks and deflects radiation, which means you can measure how effective it is at blocking and deflecting radiation. 00:25:25 Complimentary CompaniesR Blank: A lot of people use their phones as an alarm clock. So if you're telling them, keep your phone out of the bedroom, they'll say, I need it for an alarm clock. And I say, “No, here, use this instead.” It helps push the message, the key message of shield your body, without talking about EMF radiation at all.
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    35 mins
  • Brandon’s episode on BeatiDudes: The Real Story Behind Brand ON!
    Jun 17 2025
    In this episode of BeatiDudes, Brandon Coleman Jr brings what he’s known for: no fluff, just truth about what it takes to build a brand—and a life—that delivers. Brandon breaks down why brand alignment isn’t about logos or catchy names. It’s where your promise meets your delivery at every touchpoint. From turning a small-town Christmas attraction into a multi-million dollar success to navigating setbacks with prayer and integrity, Brandon shows what happens when faith fuels strategy. This isn’t theory. It’s an action. Want a brand—and a life—that stands for something? Tune in, get intentional, and turn your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow The BeatiDudes PodcastEpisode Link: https://www.thebeatidudes.com/episode/brand-on-for-christ-brandon-coleman-jr-episode-229 Website: https://www.thebeatidudes.com/ LinkedIn: https://www.linkedin.com/company/the-beatidudes/ YouTube: https://www.youtube.com/channel/UCtjzmqtBTNaZpzTEhiJPYFw Facebook: https://web.facebook.com/TheBeatiDudesPodcastInstagram: https://www.instagram.com/beatidudes/ ————Transcript (with chapter marks)00:06:15 Order Brand ON! The BookBrandon Coleman Jr: We are looking at the new book “Brand ON!”, which was blessed yesterday to receive a silver award from the Non-fiction Writers Association, and it is an Amazon Best-Seller - not bad for a couple of months on the market… We're very, very blessed. First Book.00:09:04 The Essence of Brand ON!Brandon Coleman Jr: Brand ON! is when you exceed that. Brand ON! is when you create a wow factor, when you create that surprise that the customer was not expecting… It just creates a lasting value that catapults the financial worth of organizations and brands. A brand is a promise wrapped in a delivery and brand alignment, just making sure you deliver that day in and day out and don't miss a beat.00:16:24 Standing Out in the Brand IndustryBrandon Coleman Jr: It's a fun business that I've been in for 50 years- challenging. You have to be willing to be the best of the best in the brand world. You have to be willing to speak some really hard truths. Trust me, I've had enemies out there because they didn't hear what Jack Nicholson said, “you can't handle the truth.”00:29:16 Raised in a Family of FaithBrandon Coleman Jr: I was brought up in a family of faith. I'm blessed. I've had a dad who's a Hall of Fame high school basketball coach in Houston, and was strong to the faith, also my mom, and just the whole family. 00:37:04 A Message From GodBrandon Coleman Jr: We were developing the first Greyhound racetrack in Houston, in LA Mart, Texas, right outside of Houston. It's a multi-million dollar deal… We worked for two or three days putting together a proposal, starting to get ready. And God just like I remember sitting in front of the fireplace and at night praying for the presentation before the holidays, and God said, “Everything about a greyhound racetrack is about taking poor people and old people scamming their money from them, and having them spend it in ways. I don't want them spending it.”00:47:24 She’s The OneBrandon Coleman Jr: I'm married to an amazing, amazing one, one of the few women to ever be named a distinguished alumni Texas A and M, awesome. She was the first female chairman of the 12th Man Foundation. She's beautiful. She was a diamond darling. And her heart and her love for the Lord's way bigger than all that.00:53:14 What It Means to be a GrandparentJeff Schiefelbein: As a grandparent, you're giving a promise that shows up in the delivery.
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    55 mins
  • The Top 5 Questions: Entrepreneurs Ask
    Jun 10 2025

    You’ve got questions about brand alignment—Brandon Coleman Jr has straight answers. In this episode of The Brand ON! Show, Brandon tackles the top five questions he hears from entrepreneurs all over the world. What is brand alignment? Why does it matter? How long does it take? Is there a shortcut? And most importantly, are you the one holding your brand back? With five decades of no-fluff consulting under his belt, Brandon lays it out plain: alignment isn’t a tactic, it’s a business strategy. Want trust, growth, and market impact? Start by asking better questions—and turning your Brand ON!


    ————


    Ask Brandon ANY Question!


    https://www.brandoncolemanjr.com/brand-on/#index


    Order Brand ON! The Book


    https://www.brandoncolemanjr.com/order-book/


    ————

    Connect and Follow Brandon Coleman Jr


    Email: bcj@brandoncolemanjr.com

    Website: www.brandoncolemanjr.com

    LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

    YouTube: https://www.youtube.com/@brandoncolemanjrofficial

    Facebook: www.facebook.com/officialbrandoncolemanjr


    ————


    Transcript (with chapter marks)


    00:01:25 Where Perception Meets Reality

    Brandon Coleman Jr: The top five questions entrepreneurs ask about the power of brand alignment, number one: What is brand alignment? Brand alignment is where perception meets reality throughout the entire customer journey. Remember that a brand is a promise wrapped in a delivery. So that includes everything related to your enterprise and how it relates to your market.

    00:03:16 Getting Close Counts

    Brandon Coleman Jr: Number two, why is brand alignment important? ... Remember, brand alignment is the one element of branding that has not changed in 50 years, and in my opinion, never will. That is the cause. It is about the holistic approach to presenting every single facet of your enterprise in a way that meets or exceeds your market's expectations. Few can accomplish it, but getting close counts.


    00:04:44 Aligned Brands Earn More

    Brandon Coleman Jr: People enjoy buying from brands that feel right, that make it easy, that encourage you to engage, and in the end, aligned brands see faster revenue growth and increased profitability.


    00:05:00 Do I Need To Be An Expert?

    Brandon Coleman Jr: Number three, how do I begin assessing my own business's brand alignment without paying a big-time professional brand strategist? … Sometimes founders get lost in their own forest, and they can't see what's really going on with their brand. That's very common. In fact, I would estimate 50% of my clients over the last 50 Years knew the answer. They just needed clarity and confirmation.


    00:07:14 No Silver Bullets

    Brandon Coleman Jr: Number four, well, I'll get this question a lot. What is the silver bullet to getting your brand into alignment? Well, first, there is no silver bullet, no one-size-fits-all.


    00:07:59 Alignment Takes Time

    Brandon Coleman Jr: Number five, how long does it take to get my brand into alignment? Well, typically anywhere from 3 to 18 months, depending on the complexity and size of your enterprise and the challenges ahead. Who's leading your project is the most important decision you'll make.

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    12 mins
  • Brand ON! or Brand OFF?
    Jun 3 2025
    In this episode of The Brand ON! Show, Brandon Coleman Jr cuts through the noise and breaks down the one thing separating forgettable businesses from unstoppable brands: alignment. Not logos. Not color palettes. Alignment—where your promise and your delivery match at every customer touchpoint. Brandon introduces a simple but powerful 8-question quiz to help you spot where your brand stands: Brand ON!, almost there, or way off. This isn’t theory—it’s strategy that drives trust, loyalty, and serious profit. Most entrepreneurs already know what to do—they just need to stop getting in their own way. Take the quiz. Own your gaps. Turn your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:02:34 The Essence of Brand AlignmentBrandon Coleman Jr: What is brand alignment? It isn't just a buzzword, it's not a trend, it's not a marketing fad. In fact, it's the only part of branding that hasn't changed in 50 years.00:04:26 Why Brand Alignment MattersBrandon Coleman Jr: Brand alignment matters. Let me give you just four basic reasons why. [First], brand alignment matters because it is the key to differentiation. [Second], brand alignment gives you a competitive edge because so few are in brand alignment. Third, brand alignment builds trust and loyalty when you deliver on your promise. And fourth, brand alignment creates an emotional connection with your stakeholders.00:05:00 Take the Brand Alignment QuizBrandon Coleman Jr: So let's find out if your enterprise is Brand ON! or brand off. It's time to take my brand alignment quiz. Now, if you're out on a jog or whatever right now, or into some boat fishing, you can go to the front of my website anytime and take this eight-question quiz. It's easy!00:05:33 Take the Brand Alignment QuizBrandon Coleman Jr: Eight statements, rate yourself. Number one, our brand story is engaging… Number two, our brand message is crystal clear… Number three, our customer experience is flawless… Number four, our customers consistently refer others to us… Number five, our brand delivers on its promise… Number six, our team members represent our brand… Number seven, our brand inspires others… Last but not least, number eight, our brand is in perfect alignment. 00:08:26 The Magic of being Brand ON!Brandon Coleman Jr: I served on 1000s of brand limit projects, and in that time, realized most clients didn't come to me because they were failing. They came to me because they knew something was missing. They wanted to maximize their profitability, their potential, their impact. They wanted that magic.00:09:15 Don’t Just Survive, Thrive!Brandon Coleman Jr: Aligned brands stand out in a crowded market. They don't just survive the revolution, they lead it.00:10:03 Grab the Brand ON! bookBrandon Coleman Jr: Okay, the quiz was great, a quick way to begin the discussion. But if you really want to know if your brand is in alignment, or how much work you have to do, get a copy of my book Brand ON!... I put two valuable tools in the back of that book, free of charge. For those who buy the book, there's a QR code in the back that'll set you up with these two documents. One's called the brain drain, and the other is the brand alignment checklist.
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    13 mins
  • Shawn D. Nelson: No Fluff, All Strategy: The Lovesac Philosophy of Design for Life
    May 27 2025
    Shawn D. Nelson didn’t just build a couch—he built a brand with backbone. In this episode of The Brand ON! Show, Brandon Coleman Jr unpacks how a bean bag turned into a $700M company by rejecting planned obsolescence and designing products that evolve with the customer. Lovesac’s philosophy? “Design for Life.” No fluff. No waste. Just smart, modular innovation backed by brand alignment from top to bottom. If you think branding is just logos and taglines, think again. This is strategy, simplicity, and staying power—all rolled into one. Tune in and turn your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Shawn NelsonShawn D. Nelson is the author of Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story. He is the founder and CEO of the Lovesac Company, which designs, manufactures, and sells furniture such as modular couches and bean bag chairs. Nelson holds a BA in Mandarin Chinese from the University of Utah and a Master’s degree in Strategic Design and Management from Parsons, The New School for Design in New York City, where he later became an instructor. About his enterprise, Lovesac:Lovesac’s greatness lies in its Designed for Life (DFL) philosophy—a radical departure from traditional consumer goods. Unlike conventional furniture that adheres to planned obsolescence, Lovesac builds products meant to last a lifetime and adapt to changing needs. This approach isn’t just about sustainability; it’s about redefining the relationship between people and the products they buy.The modular Sactionals, which are washable, changeable, and rearrangeable, embody this ethos. Lovesac’s business model embraces simplicity, quality, and long-term value, rejecting industry norms of seasonal collections and wasteful product cycles. Lovesac offers a masterclass in brand alignment through purpose-driven business strategies. The company’s success is rooted in a clear, consistent mission: inspiring consumers to “buy better, so they can buy less.” By aligning its operations, product design, and marketing around this principle, Lovesac has built an authentic brand that resonates deeply with customers .Website: https://shawndnelson.com/ ————Transcript (with chapter marks)00:11:02 Building a BrandShawn Nelson: If you really are out to build a brand, right, which is the moniker for this podcast, it has to resonate with humans at an emotional level, in a way that it transcends the features and benefits of the product.00:13:18 Lovesac’s PurposeShawn Nelson: We have a purpose to inspire humankind to buy better stuff so they can buy less stuff, and that's what motivates people to work here. That's what motivates us to keep inventing and trying to make the best stuff that people can, 10 years into the future, be like, “dang. Who knew when I bought this couch that it would do all this cool stuff down the road?” But the thing that we are aspiring to as a business is our mission, as we call it, different from our purpose, and that's to build the most loved brand in America.00:13:18 Lovesac’s MissionShawn Nelson: At Lovesac, you are free to live, and what that means is it obviously stands on the shoulders of this design for life, ethos - stuff that lasts forever, because it can, right? But what does that do for you? It makes you free to live. You can kick your feet up, yourshoe, your wine, throw the dog on there, change a baby’s diaper. Just don't scold your kids for, you know, eating popcorn on the couch. You're just free to live.
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    40 mins
  • Stop Waiting, Start Earning: Nick Loper’s Straight Talk on Side Hustles
    May 20 2025
    Most people don’t need another dream—they need a plan. In this episode of The Brand On! Show, Brandon Coleman Jr., talks with Nick Loper of Side Hustle Nation about cutting through the hype and building income streams that actually work. No lottery schemes. No or viral fantasies; just smart, tested moves, rooted in your own strengths and what the market actually wants. Whether you’re trying to escape the paycheck-to-paycheck grind or build something bigger on the side, this episode shows you how to take the first step—and turn your hustle and your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Nick LoperNick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.Best known for The Side Hustle Show, Nick is passionate about finding creative ways to earn extra income and sharing them with others. He speaks on podcasting, audio branding, and audience growth—skills he’s mastered while building a top business podcast.Website: https://www.sidehustlenation.com Podcast: https://www.sidehustlenation.com/podcastqr Facebook Group: https://www.sidehustlenation.com/fb ————Transcript (with chapter marks)00:03:41 Getting Paid Outside of WorkNick Loper: I love talking about the idea of, you know, quote, unquote, passive income, or time leveraged income. And that's, that's where I spend all my time. I don't get paid while I'm working, so I get paid while I'm not working.00:07:01 Work Smarter, Not HarderNick Loper: We had a guy who was repairing motorcycles in his garage.. He set up the camera in the corner of the garage, filming himself doing the repairs. Builds up the YouTube channel, starts selling these full engine rebuild videos as a digital download, digital product, and by the time that we connected, he's like, I'm making more money from the digital side than I am from these little project bikes.00:09:51 Introducing The Side Hustle ShowNick Loper: For The Side Hustle Show, and maybe this is best, worst, and only podcast dedicated specifically to this unique brand of entrepreneurship, where it's like, hey, you don’t have to go in and quit your job and be an entrepreneur who jumps out of the airplane and figures out how to build their parachute on the way down.00:21:39 The Side Hustle Show’s Unique BrandingNick Loper: This is a brand of genuine curiosity, showcasing how did you come up with that idea? How did that work? How'd you figure out how much to charge for that? How'd you get your first customers right? That's what drove the show 12 years ago. It's still what drives it today is this genuine curiosity and excitement around creative ways to make extra money.00:28:14 The Perfect Side HustleNick Loper: I think the biggest challenge is getting people off the sidelines to pick something... There's this myth of the perfect side hustle, right?... I think the perfect side hustle is the one that you're excited enough to take that first step on, even if you don't know steps two through 10.00:35:54 The Power of a Personal BrandBrandon Coleman Jr: The power of a personal brand and where people find you first, and how that emulates all the way through… if they don't believe in you, they're not gonna believe in that company. And personal brand is just absolutely paramount.
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    44 mins
  • Brand Alignment: Art, Science, or Common Sense?
    May 13 2025

    Great brand alignment is part art, part science, a whole lot of common sense —and 100% essential for business success. In this episode, Branding legend Brandon Coleman Jr reveals proven strategies that top-performing brands use to stay aligned and avoid the pitfalls of self-proclaimed “experts.”Whether you're launching a startup, scaling a business, or rebranding an established company, this episode will equip you with the insights to Turn Your Brand ON!


    ————


    Ask Brandon ANY Question!


    https://www.brandoncolemanjr.com/brand-on/#index


    Pre-Order Brand ON! The Book


    https://www.brandoncolemanjr.com/order-book/


    ————


    Connect and Follow Brandon Coleman Jr

    Email: bcj@brandoncolemanjr.com

    Website: www.brandoncolemanjr.com

    LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

    YouTube: https://www.youtube.com/@brandoncolemanjrofficial

    Facebook: www.facebook.com/officialbrandoncolemanjr


    ————


    Transcript (with chapter marks)


    (00:00:04) Introduction

    (00:02:59) Brand Alignment: Art, Science, or Common Sense?

    (00:09:30) The Three Elements of Brand Alignment

    (00:10:47) The True Brand Alignment Leader

    (00:15:40) Outro


    0:02:59 Brandon Coleman Jr

    "Is brand alignment art, science, or common sense? When I reflect on five decades of leading 1000s of branding initiatives... I guarantee you I would use common sense every single time."

    Keywords: brand alignment, common sense branding, branding experience


    0:03:48 Brandon Coleman Jr

    "If it doesn't make common sense to your customer, it doesn't work. You can't explain it away. Customers don't have the time or the tolerance for you to explain your brand."

    Keywords: customer perception, brand clarity, frictionless branding


    0:04:05 Brandon Coleman Jr

    "If any part of your brand—whether it be the product, service, naming, packaging, marketing, website, location, signage, advertising, social media—doesn't make immediate sense, then it creates a friction point."

    Keywords: branding execution, CX friction, visual identity


    0:05:00 Brandon Coleman Jr

    "You can give me a win or you can give me excuses, and I don’t want your excuses."

    Keywords: brand leadership, accountability, winning mindset


    0:08:55 Brandon Coleman Jr

    "Remember, it’s rarely a good strategy to try to be everything to everybody. Know what you are great at and align your brand accordingly."

    Keywords: brand focus, niche branding, strategic positioning


    0:09:38 Brandon Coleman Jr

    "Art represents your story, your look, and your feel... Science leads the measurement of your productivity, efficiencies, and execution... but nothing is more critical to your livelihood than the common sense you use to align your brand."

    Keywords: brand storytelling, data-driven branding, brand alignment strategy


    0:11:05 Brandon Coleman Jr

    "My favorite brand alignment leader for small to medium businesses is you—the entrepreneurs themselves. You have the intuition and common sense that helped you launch the business in the first place."


    Keywords: entrepreneurial branding, leadership, brand intuition

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    17 mins
  • The Energy of Gratitude
    May 6 2025
    The Most Influential Brand Alignment StrategyGratitude is not only part of a virtuous life—it’s also the single most influential brand alignment strategy. When used as the foundation of your values-driven branding and emotional brand experience, gratitude fosters enduring customer relationships and strengthens brand loyalty. By integrating the energy and enthusiasm of genuine appreciation into your company culture and customer experience (CX), you create a deeper emotional connection that drives customer lifetime value and long-term profitability. Gratitude isn’t just a nice gesture—it’s a powerful, strategic advantage that improves the lives of all your stakeholders.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON!! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr————Transcript (with chapter marks)0:01:50 Brandon Coleman Jr"Being grateful should be at the core of your CX customer experience. If you want to differentiate yourself and establish your brand as a trusted partner, how often do your clients, customers, donors, or patient base feel genuine appreciation."Keywords: (CX strategy, gratitude marketing, customer appreciation)0:02:25 Brandon Coleman Jr"If you want to differentiate yourself and establish your brand as a trusted partner, how often do your clients, customers, donors, or patient base feel genuine appreciation."Keywords: (emotional connection in branding, customer loyalty, gratitude in business relationships)0:05:07 Brandon Coleman Jr"When was the last time you thanked your customers?"Keywords: (client appreciation, customer loyalty building, gratitude in marketing)0:07:49 Brandon Coleman Jr"When you get in front of your customer, simply tell them how much you have appreciated all of their past business and that you just wanted to stop by and say thank you."Keywords: (customer retention, authentic branding, gratitude touchpoint)0:09:41 Brandon Coleman Jr"Client acquisition is expensive and resource-consuming. Wouldn't you be better off spending more of those resources showing genuine appreciation to your existing clients?"Keywords: (client retention strategy, ROI of gratitude, customer loyalty tactics)0:10:00 Brandon Coleman Jr"It amazes me how many businesses use the same old methodologies of appreciation that don't really come across as genuine appreciation simply because they are so commonplace."Keywords: (authentic customer experience, gratitude branding, stand out with appreciation)0:10:46 Brandon Coleman Jr"I have encountered a sizable number of what I consider mediocre leaders who don't put gratitude at the forefront of their business."Keywords: (grateful leadership, brand culture, values-based leadership)
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    14 mins