Episodes

  • Guest Pia Silva: How Solopreneurs Can Help Entrepreneurs

    Guest Pia Silva: How Solopreneurs Can Help Entrepreneurs
    Feb 18 2025
    Too many solopreneurs and small agencies are stuck in the trap of overworking and undercharging, making it harder for them to help entrepreneurs. Pia Silva flipped the script. In this episode of The Brand ON! Show, we get real about why branding is a challenge to so many small firms and their clients. Pia breaks down how she built a brand that attracts bold clients, why “free proposals” are a waste of time, and how to charge what you’re actually worth so you can take care of your clients. Plus, a wild rebranding story that made even Merrill Lynch take notice. If you want to scale smart, not struggle, hit play.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Pia SilvaPia Silva is the founder of No BS Agency Mastery where she teaches 1-2 person branding agencies to scale to $30k months without employees. She’s a TEDx speaker, host of The No BS Agency podcast, and the author of Badass Your Brand.No BS Agencies is the only training program for 1-2 person branding agencies looking to scale profit and freedom without employees. We teach a unique model of Lead Products and Intensives, ensuring every client interaction reinforces your expertise. Your process—from the first call to ongoing engagement—should establish you as a leader. We’ve built ours to do just that, making clients feel heard, seen, and valued—insights that apply to any service business.Website: https://www.nobsagencies.com/ Instagram: https://www.instagram.com/pialovesyourbiz/ Facebook: https://www.facebook.com/pialovesyourbiz Youtube: https://www.youtube.com/@pialovesyourbiz LinkedIn: https://www.linkedin.com/in/piapiasilva/ TikTok: https://www.tiktok.com/@pialovesyourbiz Pia book: Badass Your Brand https://go.nobsagencies.com/podcast-gift-audio-book/ ————Transcript (with chapter marks)00:09:08 Edgy Branding that Makes a DifferencePia Silva: Some people would go, why wouldn't you want to be Best Of All Design? .. Our clients see us, and they smile. They get it. They want more. And I thought we were going to attract a lot of really edgy businesses. Totally wrong. We attracted lawyers, financial planners, all of these really straight-laced industries who wanted what we had. 00:11:22 Daring to be Different WorksPia Silva: The owner said to me, I can't say that, that's not appropriate. And I kind of pushed her. I said, But, but you want to be different. You have to actually be different. You can't just say we're different, but we look exactly the same and sound exactly the same. 00:22:02 Charging What You’re Worth…if You’re Worth ItPia Silva: For people who feel too insecure in the first couple of times to charge for it because you're really not sure if it's worth it, then I would say “Hey, pay me. And if at the end of this you don't feel like it was worth the money, I'll refund it, no questions asked.”00:24:05 Charging What You’re WorthBrandon Coleman Jr: here's the deal, we're gonna charge you 350k or give us 10% of your growth, and you have no upfront money. Try that on a client one time. I promise you every single time, they'll take the fee. We'll take the fee we did. We did it hundreds of times, and it's because we know we're gonna knock it out of the park.00:29:01 Defining a Badass BrandPia Silva: When I wrote my book, badass your brand, I defined a badass brand as opposed to a regular brand. I defined a badass brand as having two critical characteristics… One it magnetically attracts ideal clients and actually repels everyone else… And two, you can charge more than the competition and still win the business.
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    41 mins
  • Guest Jacob Cass: Brand Strategy Isn’t Just a Logo – It’s Everything!

    Guest Jacob Cass: Brand Strategy Isn’t Just a Logo – It’s Everything!
    Feb 11 2025
    Most people think branding is just about a slick logo and a catchy name. Wrong. This episode of The Brand ON! Show gets real with Jacob Cass—brand strategist, designer, and the guy who went from making logos to shaping entire businesses. We’re diving into why branding is more than aesthetics, how to spot when a brand is off, and what it takes to build one that actually works. Plus, the cautionary tale of a fried chicken place that lost its way (and lost Brandon as a customer). Want to make sure your brand stays ON? Hit play.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Jacob CassJacob Cass is a multi-faceted brand designer, strategist, educator, podcaster, and business coach. As the founder of JUST Creative, he has helped businesses—from global giants like Disney and Nintendo to small and medium-sized brands—stand out through branding, strategy, and design. With over 17 years of experience, a Bachelor of Visual Communication, and a Brand Master Certification, Jacob’s work has earned numerous awards and over 80 million website views. He co-hosts the JUST Branding Podcast, runs the Exponential Creatives coaching community, and recently launched The Brand Builders Alliance™, a membership program designed to empower brand builders. His insights have been featured in TEDx, Entrepreneur, and Forbes, and Yahoo! recognized him as the Best Brand Coach.Website: https://justcreative.com/ Media Contact Page: https://justcreative.com/contact-me/media Branding Briefcase (Free Bundle): www.brandingbriefcase.com Brand Builders Alliance Membership: www.JoinBBA.com ————Transcript (with chapter marks)00:02:03 Jacob Cass’ Background and AchievementsJacob Cass: I was a graphic designer for many years that turned into a focus on logo design, and then that turned into identity design and then into brand strategy. And then from there, I kind of transformed into a coach for creatives and helping them level up as well.00:04:33 Jacob Cass’ Learning About StrategyJacob Cass: And then someone introduced me to brand strategy, and that's where my head blew off… I did not know anything about brand. I was like, I was just doing the surface level stuff. However, if you really want to work strategically and grow a brand from the ground up in a much more nuanced way, that's where strategy comes in.00:09:26 Jacob’s Company - Just CreativeJacob Cass: My firm, Just Creative, has a mascot called Pinky, a low-poly 3D flamingo. Our saying is 'Stand the flock out.' It’s not just a tongue-in-cheek phrase but about standing out authentically in the marketplace. The flamingo makes our brand memorable. I didn’t have it from the beginning—it’s a recent, natural progression.00:19:51 Client Success StoriesJacob Cass: A recent client, an executive coach, was brilliant at her job but had a brand that didn’t reflect it. Her company, EMR Consulting, even had an acronym she didn’t know the meaning of. Through workshops, we discovered her fiery personality, but 'Fiery' felt too harsh. Instead, we landed on 'Bright and Brilliant'—a name that resonated so deeply, she cried. The new identity, with bold yellow branding and a sun logo, now stands out in a sea of corporate blues and grays, making her unforgettable."00:34:10 Client Success StoriesBrandon Coleman Jr: A business gets one mind space amid the 10,000+ brands we see daily. To stand out, you must find and reinforce a single defining element—like we did for our clients—through every touchpoint of your brand.
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    48 mins
  • Jeremy Miller: Use Sticky Branding to Own Your Market

    Jeremy Miller: Use Sticky Branding to Own Your Market
    Feb 4 2025
    Brandon Coleman Jr teams up with Jeremy Miller, president of Sticky Branding, to drop powerful insights on how brands thrive—or dive—in today’s cutthroat market. Hear Jeremy’s story of rebranding his family business to survive the 2008 recession, sparking a career as a global branding expert. Together, they tackle customer connection, the evolution of sales and marketing, and how AI is shaking up branding. Jeremy shares his game-changing Sticky Branding framework and previews his "Simple Clarity" course—60% off with code "BrandOn." Don’t miss this chance to sharpen your brand’s edge and own your market!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Grab the chance to discover Jeremy’s game-changing Sticky Branding frameworkstarting Feb 3: Simple Clarity: Get Customers to Instantly Understand and Want Your Brandhttps://maven.com/stickybranding/simple-clarity Use PromoCode “BRANDON” for 60% off.————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Jeremy MillerAbout Jeremy Miller:Jeremy Miller is the president of Sticky Branding. He shows organizations of all sizes how to stand out, attract customers, and grow remarkable brands.Jeremy is a globally recognized branding expert, and the bestselling author of Sticky Branding and Brand New Name.Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.Sticky Branding: Making your brand your most valuable sales asset. Website: https://stickybranding.com LinkedIn: https://www.linkedin.com/in/jeremymiller/ ————Transcript (with chapter marks)00:03:57 Jeremy Miller’s BackgroundJeremy Miller: My dad gave me the best advice of my career, and it's been transformative ever since. He said, “It's not about the business you've built, it's about the business you're building. What are we going to build next?”00:10:01 The Evolution of Branding 1Jeremy Miller: Positioning is the most action oriented topic of marketing and branding possible. It's not about what you say. It's about what is the actions and intent that you take to assert yourself, to own the niche that you want to play in00:10:01 The Evolution of Branding 2Brandon Coleman Jr: You are Brand On! Jeremy, you nailed it. Because branding and marketing are not the same. They are not and the tactics change daily. Branding, brand alignment is evergreen. The tactics in marketing are not.00:17:20 The Importance of Customer Intimacy and RelationshipsJeremy Miller: Customer intimacy, I think, is truly where you can differentiate your business, because when your customers know you, like you and trust you, they'll call you first. They'll choose you first. 00:27:04 The Role of Marketing and Sales in Branding Jeremy Miller: 55 year old sales guys used to be put out to pasture. Now they are in incredible demand. I'm hiring them constantly now because they can do something that a Gen Z millennial sales person cannot - just simply on experience.00:38:08 Jeremy Miller’s Final ThoughtsBrandon Coleman Jr: Take that one. Take a nice whiskey by a fireplace. You sit there and contemplate on that one, because everything about what you do upfront, sales, marketing, whatever packaging, production is your promise, but at the end of the day, it's that customer experience, and you've got to deliver it.
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    40 mins
  • Philip VanDusen: Two Legends Rap Brand at Highest Level

    Philip VanDusen: Two Legends Rap Brand at Highest Level
    Jan 28 2025
    Philip VanDusen has spent 30 years transforming brands from forgettable to iconic, and today, he’s dropping the playbook. On The Brand ON! Show, Brandon Coleman Jr digs into Philip’s no-fluff approach to branding that’s helped Fortune 100 companies, SMBs, and solopreneurs alike. You’ll learn why your brand strategy must dictate every move your business makes, how design drives results (not just aesthetics), and the steps to maintain consistency at every touchpoint. Want your business to stand out and succeed? Stop guessing and start listening. Tune in now and turn your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Philip VanDusenAbout Philip VanDusen:Philip VanDusen is branding consultant serving SMBs and entrepreneurs based in New Jersey, USA. As a thought leader, Philip shares his expertise in marketing, design and entrepreneurship on YouTube to his 295k subscribers, in the Brand Muse newsletter, the Bonfire mastermind community and on the Brand Design Masters podcast.Philip has lead creative teams in both global branding agencies and global corporations — serving as VP of Design for PepsiCo and Old Navy and Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of the Fortune 100.Website: https://www.philipvandusen.com Newsletter : https://www.philipvandusen.com/muse Bonfire: The Mastermind Community For Established Creative Proshttps://philipvandusen.com/bonfire Brand Design Masters Podcast https://podcast.branddesignmasters.com/subscribe Youtube: https://www.youtube.com/c/philipvandusen Linkedin: https://www.linkedin.com/in/philipvandusen/ Threads: https://www.threads.net/@philipvandusen Facebook: https://www.facebook.com/philipvandusen.agency/ Instagram: https://www.instagram.com/philipvandusen/ ————Transcript (with chapter marks)00:04:26 Brand Alignment: Sharing the MistakesBrandon Coleman Jr: I have done the same thing in my book, in trying to capture 50 years of brand alignment experience, it's not about design. It's not about telling them how to do your logo… [it’s] the little things that make a difference for a company to take off.00:06:35 Brand Alignment: Working with Small Businesses Philip VanDusen: I love the fact that working with smaller companies, I could do a brand strategy project and the graphic design branding, identity project, and it would be on their website and across their products in six months. . 00:07:47 AI and Brand VoicePhilip VanDusen: We're moving into an age of the super hyper-importance of brand voice. It is probably the one of the easiest differentiators in terms of how you communicate with your target audience.00:12:23 Branding: Beyond LogosPhilip VanDusen: The thing that small businesses struggle with the most is the difference between branding and marketing, and they think that branding is when you're advertising, or branding is how you're going to market, how you're publicizing.00:14:34 Branding: LogosPhilip VanDusen: So when people are thumb scrolling by you at 90 miles an hour, and they see a color, or they see a logo or they see a typeface that they can know it's you immediately, and it's I talk about the three R's, it's being recognized, remembered and revered.00:14:34 Personal Branding and Personal Brand WheelPhilip VanDusen: That's an area where AI can actually be very powerful for small companies, because they can do trend research. They can do trend prediction. They can do consumer insights, digging in at a level that's never been seen.
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    33 mins
  • BOOK LAUNCH TODAY! It’s a Philanthropic Experience Transfer

    BOOK LAUNCH TODAY! It’s a Philanthropic Experience Transfer
    Jan 21 2025

    Everyone wants to know why an author writes a certain book. For Brandon Coleman Jr, it is all about caring and sharing. In this episode, he tells you why he wrote his much-anticipated book, Brand ON! He shares how God inspired him to help those who may, or may not, have access to great brand counsel. Learn why he believes his sole purpose is to help you achieve yours and how you can benefit from his many free resources. Learn why after five decades leading thousands of strategic branding projects, he wholeheartedly believes brand alignment is your most valuable asset. Help Brandon continue to help others by buying his new book today!!


    ————


    Ask Brandon ANY Question!


    https://www.brandoncolemanjr.com/brand-on/#index


    Order Brand ON! The Book


    https://www.brandoncolemanjr.com/order-book/


    ————

    Connect and Follow Brandon Coleman Jr


    Email: bcj@brandoncolemanjr.com

    Website: www.brandoncolemanjr.com

    LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

    YouTube: https://www.youtube.com/@brandoncolemanjrofficial

    Facebook: www.facebook.com/officialbrandoncolemanjr

    ————


    Transcript (with chapter marks)

    00:00:59 It’s a Big Day

    Brandon Coleman Jr: Today is a big day in my life. Today is the day my first book is officially published. Yep, you can now go buy it on Amazon and pretty much any good bookstore. It helps keep the podcast going!!


    00:01:46 WHY did you write this book?

    Brandon Coleman Jr: We committed 50% of our firm time to non-profits one way or the other. We were committed to giving since the day we opened our doors in 1980 and

    have given ever since.


    00:03:48 Why I wrote the book

    Brandon Coleman Jr: So God says, “Hey, now you can help them.” So He inspired me to generously share my half-century of valuable insights and experiences with entrepreneurs everywhere.


    00:04:09 Why I wrote the book

    Brandon Coleman Jr: So, I have embarked upon what I call a “Philanthropic Experience Transfer” to share the incredible stories that have shaped my journey and created success

    for hundreds of clients, all at no charge.


    00:05:00 Why I wrote the book

    Brandon Coleman Jr: I wrote this book to help ALL entrepreneurs. The 33 million plus small businesses that anchor America. If you are a small to medium business, a franchisee, a start-up, a solopreneur, or are just thinking about investing in a business, it is my desire to help you succeed, and brand alignment is THE KEY.


    00:05:23 The Definition of Brand

    Brandon Coleman Jr: In Brand ON!, you will learn that my definition of BRAND is simple but powerful. “A brand is a promise wrapped in a delivery.” I crafted that definition in 1980 and have not found a better one since.


    00:06:57 The Bottom Line

    Brandon Coleman Jr: The client stories are real, and you will learn from each one of them. They are not about Fortune 500’s, but the handful of smaller businesses we were able to help along the way.
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    9 mins
  • Franchise Powerhouse! Featuring Franchise Guru Kevin Hogan

    Franchise Powerhouse! Featuring Franchise Guru Kevin Hogan
    Jan 14 2025
    In this episode, Brand ON! has a very candid talk with franchise guru Kevin Hogan—backed by 30+ years of experience with over 1,000 brands. They do a deep-dive into the critical importance of brand alignment in franchising. Learn how top brands like McDonald’s, Starbucks, and Chick-fil-A achieve success not just with products, but through unmatched consistency and a unified franchisor-franchisee vision. Hogan uncovers common missteps, like franchisees misunderstanding their role, and reveals how clear communication and shared goals pave the way for lasting success. Whether you're a franchisor, franchisee, or considering the leap into franchising, this conversation is packed with game-changing insights you don’t want to miss!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Kevin HoganKevin Hogan is a seasoned franchise expert with over 30 years of experience working with more than 1,000 franchise brands. Known for his deep insights into the franchisor-franchisee relationship, Kevin specializes in helping businesses achieve strategic and philosophical alignment to drive consistent growth and customer satisfaction. His expertise has made him a sought-after advisor in the franchising world, with a reputation for transforming brands through clarity, consistency, and purpose.LinkedIn: https://www.linkedin.com/in/kevin-hogan-6a26b56/ Email: khogan@ldcfranchising.com ————Transcript (with chapter marks)00:02:08 Kevin Hogan’s Franchise ExperienceKevin Hogan: I have a unique perspective on the whole franchise relationship and the franchise world, but my core business has always been helping franchise or companies set up all of the systems and processes that they need to be able to franchise successfully.00:04:47 Brand Alignment in FranchisingKevin Hogan: When a franchisee decides they want to tweak a franchisor concept because they have a better idea, actually, they all do… even if it’s already a great idea. The irony is, it may not be the best thing for the brand, because if I'm the only franchisee who can do it, and no one else in the system can do it,...it's actually going to confuse the customer.00:08:38 Aligning a Brand in FranchisingKevin Hogan: How many times in your life have you ever seen McDonald's advertise, “We have the best hamburger”? Never, because they don't. The answer is they know they don't, and they know they don't, right? So they're not going to say that. What they advertise and what they market are the things they know they can deliver through their operating system.00:012:07 Challenges in Franchise RelationshipsKevin Hogan: Most franchisees come into the relationship believing that they bought a franchise. They own it. They're independent, they're an entrepreneur. They're in business for themselves… and all of a sudden the franchisor comes along and says, you can't do that. It challenges the relationship. 00:014:04 Aligning Franchise RelationshipsBrandon Coleman Jr: Franchisors and franchisees should absolutely be aligned. They should absolutely be on the same side of the table… They are not at war, however, most are. I have seen so many lawsuits and there are so many fights between franchisors and franchisees, and guess what? When they do that, nobody wins.00:021:02 The Role of Entrepreneurial Spirit in FranchisingBrandon Coleman Jr: So when you are awarding a franchise, or consider awarding a franchise to a franchisee, it is very important to make it very clear to them that while you have great respect for them and their ability to be an entrepreneur, you do not want their creativ
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    34 mins
  • New Year's Inspiration - Part 2

    New Year's Inspiration - Part 2
    Jan 7 2025

    Be Brand On!


    This is Part 2 of the New Year's Inspiration show. It includes a brief review of Part 1 as well as the next steps in your brand alignment journey for the year ahead. Start by asking yourself if you are starting the year Brand ON! or Brand OFF? This is a question you need to answer from two different perspectives: personal and business. Take the time to assess both your brand alignment situations in preparation for the year ahead. Get ready for your best year yet by gaining a clear understanding of the assessment process. Being in alignment not only helps your business grow but also ensures that you're building a legacy that reflects your passion and the impact you want to have in the world. In this episode, you will know how to approach your next steps after you have assessed your situation. Start your new year off right. Be Brand ON!


    ————


    Ask Brandon ANY Question!


    https://www.brandoncolemanjr.com/brand-on/#index


    Pre-Order Brand ON! The Book


    https://www.brandoncolemanjr.com/order-book/


    ————

    Connect and Follow Brandon Coleman Jr


    Email: bcj@brandoncolemanjr.com

    Website: www.brandoncolemanjr.com

    LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

    YouTube: https://www.youtube.com/@brandoncolemanjrofficial

    Facebook: www.facebook.com/officialbrandoncolemanjr


    ————


    Transcript (with chapter marks)


    00:01:16 Are you Brand ON! Or Brand OFF?

    Brandon Coleman Jr: Are you starting the year Brand ON! or Brand OFF? This is a question you need to ask yourself from two different perspectives; personal and business

    00:02:09 The Assessment

    Brandon Coleman Jr: Start out by taking inventory of your entire customer journey. Walk in their shoes, trace their digital clicks, experience what your customers go through when they do business with you and your enterprise. Take the extra time to make certain you are seeing things from their perspective.


    00:02:27 Assessment Tools

    Brandon Coleman Jr: The Brand Alignment Checklist: Simply walk the checklist through your business and begin your own assessment of areas for improvement.


    00:03:39 What to Expect

    Brandon Coleman Jr: Done right, you should anticipate a more natural flow in your business, an inspired workforce, increased sales, and a more engaged customer base.


    00:04:44 Next Steps After Your Assessment

    Brandon Coleman Jr: After you evaluate your findings, prepare a solid set of objectives for what you think you want to achieve based on what you learn. If your results provide you a clear path and a direction for improvement, follow it, no matter how large or how small your team is, share your findings with them, and help them understand your desire to have a more aligned brand and what that means to you and what it should mean to each of them.


    00:06:00 Discipline is Required for Brand Alignment

    Brandon Coleman Jr: Missteps can be super costly, so you need to get it done right the first time. Most importantly, you need to commit. You need to discipline yourself to keep leading your brand alignment initiative until you achieve your goals. Start the new year off right, no matter what month it is, by becoming BRAND ON!
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    8 mins
  • New Year's Inspiration - Part 1

    New Year's Inspiration - Part 1
    Dec 31 2024
    Is your life and business truly aligned?As we step into the new year, it's time to reflect, reset, and realign. In this episode, we dive deep into the power of aligning your personal values with your brand, creating momentum that will propel both your life and business forward. Whether you're an entrepreneur looking to refine your customer experience or seeking inspiration to start the year strong, this episode has the tools and insights you need to succeed. Grab your favorite drink, take a moment to pause, and tune in for strategies that will transform your year—and your legacy.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)0:00:57 Are You Starting the Year Off, Brand On or Brand Off?Brandon Coleman Jr: Are you starting the year off, BRAND ON or BRAND OFF? This is a question that you need to ask yourself from two different perspectives, both personal and business.0:01:09 Personal AssessmentBrandon Coleman Jr: Personally, you might consider kicking-off the new year by assessing your current life position. Review your core values and beliefs to make sure you haven't gotten off-track. Analyze your current habits and review your key relationships. I like to start off my year in reflective prayer, asking God for His guidance in the new year. And you have to ask fervently, then be really quiet. 0:02:07 Business AssessmentBrandon Coleman Jr: I encourage you to also begin the year by taking stock in your business. Start out by taking inventory of your entire customer journey. Walk in their shoes, trace their digital clicks, experience what your customers go through when they do business with you and your enterprise. Take the time to make certain you are seeing things from their perspective.0:02:28 Business Assessment Tools and ProcessBrandon Coleman Jr: This will sound selfish, but I promise you a great way to start out your new year is to read my new book Brand ON! It will not only give you key consulting insights into the power of aligned brands, but it will provide you a definitive way to assess your own business from your customer's perspective. The book also includes two free, very powerful tools to help you in your quest to get to know your business better.0:05:22 Why It’s Important to be Brand ON!Brandon Coleman Jr: In essence, brand alignment is about creating a cohesive and compelling business narrative and delivery, that aligns with your entrepreneurial vision and life direction. This alignment not only helps your business grow but also ensures that you’re building a legacy that reflects your passion and the impact you want to have in the world.0:06:58 What to Expect With an Aligned BrandBrandon Coleman Jr: Great things will happen once you have aligned your brand for success. Done right, you should anticipate a more natural flow in your business, an inspired workforce, increased sales, and a more engaged customer base. Referrals should increase while complaints decrease.
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    9 mins