The Building and Branding Podcast Podcast By Amanda Stichter Virtual Vision cover art

The Building and Branding Podcast

The Building and Branding Podcast

By: Amanda Stichter Virtual Vision
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About this listen

 Welcome to the Building & Branding podcast hosted by Amanda Stichter, produced by Virtual Vision. On this show, we sit down with experts in the restoration & home services industry to hear their stories of how they built their businesses to succeed and stand out. Our conversations will uncover the challenges they've faced, the strategies they've employed, and the pivotal moments that defined their paths. We'll also dive into the critical importance of branding and marketing in this field, sharing insights on how to create a compelling brand that resonates with customers and stands out in a competitive market. Join us as we blend practical advice with inspiring real-life stories, providing you the tools and motivation to craft precision and build a last brand.© 2024 Virtual Vision Computing LLC Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Season 3 Ep 1 of Building & Branding | Navigating Tech Fatigue with Paul Silliman of Clean Claims

    Season 3 Ep 1 of Building & Branding | Navigating Tech Fatigue with Paul Silliman of Clean Claims
    May 27 2025

    In this episode of the Building and Branding podcast, Amanda Stichter welcomes Paul Silliman from Clean Claims to discuss the challenges and solutions in the restoration industry, particularly focusing on technology implementation and the importance of documentation. They explore the unique complexities of the industry, the fatigue associated with tech adoption, and the need for empowering field technicians to enhance efficiency and customer service. The conversation emphasizes finding the right tools and people to drive success in the business.


    ⭐️ GUEST(S)

    Paul Silliman, Clean Claims

    🔗 https://www.cleanclaims.com

    Field Documentation and Remote Field Monitoring

    Restoration field documentation and remote monitoring software built for 100% accuracy

    Facebook: https://www.facebook.com/people/Clean-Claims

    Email: paulsilliman@cleanclaims.com

    📢 SPONSORS

    JOC Analytics: JOC Analytics can help you transform your business data into useful, easy-to-use business intelligence reports that provide valuable insights and help optimize your operations. Experience the POWER of your data!

    WEBSITE: https://jocanalytics.com/


    Virtual Vision Computing LLC: Virtual Vision can help you Amplify your online presence - Transition from being overlooked to winning more jobs. Experience the difference of working with a trusted partner that's dedicated to your success.

    WEBSITE: https://www.virtualvision.com/



    Host:
    Amanda Stichter     – Founder & Host of the Building & Branding Podcast
    Amanda brings over two decades of experience in digital marketing and brand building. She’s passionate about helping businesses in the restoration and home services industries thrive through insightful conversations and actionable advice.

    VISIT US: https://www.virtualvision.com/

    FOLLOW US ON @vvcmarketing

    Tunes: https://podcasts.apple.com/us/podcast/the-building-and-branding-podcast-formerly-digital-dialogues/id1753391413

    Spotify: https://open.spotify.com/show/0wegjp9lhO57bRGPfEKCdz

    Website: https://www.buildandbrandpodcast.com/

    Keywords

    Clean Claims, technology implementation, restoration industry, field technicians, documentation, customer service, software solutions, industry challenges, tech fatigue, business efficiency
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    40 mins
  • Ep 22 - Making the Hero with Todd Sangid of DocuSketch

    Ep 22 - Making the Hero with Todd Sangid of DocuSketch
    Nov 12 2024

    In this episode of the Building and Branding podcast, Amanda Stichter interviews Todd Sangid from DocuSketch. Todd shares his journey into the restoration industry, emphasizing the importance of having a servant heart and understanding the complexities of the claims process. He discusses how DocuSketch serves as a bridge between contractors, insurance companies, and policyholders, making the restoration process smoother. Todd also offers valuable advice for newcomers to the industry, highlighting the need for patience and professionalism.


    ⭐️ GUEST(S)
    Todd Sangid, DocuSketch
    🔗 https://docusketch.com/
    Precise documentation in a fraction of the time. Speed up your scoping, estimating, and cycle times. Built for restoration. Powered by DocuSketch.
    Facebook: https://www.facebook.com/docusketch
    Email: todd.sangid@docusketch.com


    📢 SPONSOR
    JOC Analytics: JOC Analytics can help you transform your business data into useful, easy-to-use business intelligence reports that provide valuable insights and help optimize your operations. Experience the POWER of your data!
    WEBSITE: https://jocanalytics.com/


    VISIT US: https://www.virtualvision.com/
    FOLLOW US ON @vvcmarketing
    Tunes: https://podcasts.apple.com/us/podcast/the-building-and-branding-podcast-formerly-digital-dialogues/id1753391413
    Spotify: https://open.spotify.com/show/0wegjp9lhO57bRGPfEKCdz
    Website: https://www.buildandbrandpodcast.com/


    Keywords
    restoration industry, DocuSketch, insurance, customer service, contractor, technology, claims process, servant heart, industry challenges, personal stories


    Chapters
    00:00 Introduction to Todd Sanjid and DocuSketch
    06:02 Journey into the Restoration Industry
    11:27 The Importance of a Servant Heart
    18:43 DocuSketch: Bridging Gaps in the Restoration Process
    25:54 Lessons Learned and Advice for Newcomers


    Takeaways
    - Todd Sangid manages accounts at DocuSketch and travels frequently for work.
    - He emphasizes the importance of understanding the restoration industry from multiple perspectives.
    - A servant heart is crucial for success in the restoration industry.
    - The restoration industry has a steep learning curve, but those who survive the first six months often stay long-term.
    - DocuSketch aims to streamline communication between contractors and insurance companies.
    - Todd's experience during a tornado in Chattanooga shaped his perspective on the industry.
    - Patience and professionalism are key traits for newcomers in the industry.
    - The industry is constantly evolving, requiring adaptability.
    - Helping customers through tough times is a rewarding aspect of the job.
    - Todd believes that the restoration process allows contractors to help rewrite customers' stories.
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    41 mins
  • Ep 21 - Creating Extraordinary Experiences with Chris Nordyke, Floodlight Consulting Group

    Ep 21 - Creating Extraordinary Experiences with Chris Nordyke, Floodlight Consulting Group
    Oct 29 2024
    Summary:In this episode of the Building and Branding Podcast, Amanda Stichter speaks with Chris Nordyke of Floodlight Consulting Group about his journey from the insurance industry to restoration. They discuss the importance of self-leadership, balancing family and work, and the critical role of customer service in the restoration industry. Chris emphasizes the need for a customer-centric approach and the potential for innovation within the industry. He shares insights on creating extraordinary customer experiences and the importance of caring for internal teams to enhance overall service delivery.⭐️Guest(s):Chris Nordyke - President of Floodlight Consulting GroupChris began his business career in direct sales, selling Cutco Knives for Vector Marketing at age 19 while going to school. He was a personal sales leader, and subsequently a Top 20 branch office manager in Los Angeles, directly responsible for all recruiting, training, team development and revenue across a team of more than 40 sales reps.Vector proved to be a foundational training ground in entrepreneurship, team-building, and sales leadership that Chris continues to draw on in his work with restoration teams. Chris’s primary B2B sales training came during his tenure as a Contract Sales Rep for Cintas Corporation, a Fortune 500 laundry services firm. Here, Chris was introduced to Requirements Based Selling (RBS) which informed the Pain-Solution selling model Chris continues to use today with clients. Prior to joining Summit Cleaning and Restoration in 2014, Chris spent 8 years with State Farm Companies, 5 of which he spent owning and running a successful agency. From 2014 to late 2019, Chris served on Summit’s leadership team overseeing all business development and marketing with a special emphasis on developing Summit’s customer experience and service culture.About Floodlight Consulting Group: Propel Your Business With Tailored Consulting for Restoration Businesses. Partner with Floodlight Consulting Group for premier restoration business consulting, training, & coaching services. Let our proven model & expert team help your business thrive. Let's illuminate your path to success.Guest Social Media & Contact Info:Company LinkedIn: https://www.linkedin.com/company/floodlight-consulting-group/LinkedIn: https://www.linkedin.com/in/chrisnordyke/ Facebook: https://www.facebook.com/floodlightgrp Email: chris@floodlightgrp.com📢 SPONSORS:JOC Analytics:JOC Analytics helps you transform your business data into easy-to-use business intelligence reports, providing valuable insights to optimize operations. Experience the power of your data!Website: https://jocanalytics.com/2024 C&R State of the Industry Report:Dropping November 6, 2024! The C&R State of the Industry Report is your go-to resource for groundbreaking trends, cutting-edge technology, and industry-shaping data. Get ahead of the curve and sharpen your competitive edge with this must-read report.Website: https://candrmagazine.com/stateoftheindustry2024 RIA Cost of Doing Business Report:The RIA's 2024 Cost of Doing Business Report offers critical insights into financials and business efficiency in the restoration industry. More than just data, it’s a blueprint for success, helping you reclaim time and improve operations.Website: https://www.costofrestoration.comHOST:Amanda Stichter – Host of the Building & Branding Podcast, CEO at Virtual Vision Computing LLCAmanda brings over two decades of experience in digital marketing and brand building. She’s passionate about helping businesses in the restoration and home services industries thrive through insightful conversations and actionable advice.LinkedIn: https://www.linkedin.com/in/astichter/Instagram: https://www.instagram.com/buildnbrandmanda/TikTok: https://www.tiktok.com/@buildnbrandmandaWebsite: https://www.buildandbrandpodcast.com/KEYWORDS:Chris Nordyke, Floodlight Consulting, customer service, self-leadership, restoration industry, entrepreneurship, leadership, family, business growth, emotional intelligenceCHAPTERS:00:00 Introduction to Chris Nordyke and Floodlight Consulting05:18 Transition from Insurance to Restoration10:34 The Importance of Self-Leadership12:38 Balancing Family and Work32:25 Customer Service as a Core Value46:12 Creating Extraordinary Customer Experiences01:02:32 Advice for Newcomers in the IndustryAt Virtual Vision, we specialize in helping businesses like yours build and grow through expertly designed websites, powerful SEO strategies, and comprehensive digital marketing solutions. We’ve been at the forefront of digital marketing for over two decades, and we’re dedicated to delivering tangible results that matter.EXCLUSIVE PODCAST OFFER!As a listener of the Building & Branding Podcast, you’re eligible for a special discount! Mention that you heard about Virtual Vision on our podcast and get $250 off your website setup. Take your business to the next level with a responsive, optimized ...
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    1 hr and 15 mins
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