The Business of Boutique Fitness

By: Lise Kuecker
  • Summary

  • I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Episodes
  • 630: Navigating Uncertainty with a Positive Mindset
    Oct 3 2024

    Y’all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!).

    We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift your perspective to best manage your business.

    Essential to the evolution:

    • Fire the control freak: surrender this unrealistic, constant source of stress

    • Embody self-awareness: understand your core values, triggers and fears

    • Lose negative self-talk: ditch “I can’t,” “I’m not good enough” and “what’s wrong with me?”

    • Reverse your thinking: view challenges and disruptions as opportunities

    • Consult your compass: set goals to guide your decisions and focus your efforts

    In an uncertain world, keep in mind that you always have a choice when it comes to your thoughts and emotions. Explore more in Episode 630.

    Catch you there,

    Lise

    PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



    www.studiogrow.co

    www.linkedin.com/company/studio-growco/

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    31 mins
  • 629: What’s My ROI on Meta Ads?
    Sep 26 2024

    Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this?

    Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy.

    Some must-know info:

    • Build your foundation: layer your warm-up, conversion and retargeting campaigns

    • Know your numbers: cost per result, cost per mil, click-through rate, conversion rate

    • Target 10%: aim to hit this conversion benchmark to keep sales humming

    • Go after ghosters: they’re likely your later purchasers and quiet ambassadors

    • Spend strategically: watch month-over-month, quarterly and year-over-year trends

    Remember, Meta is your least expensive, hardest working, 24/7 salesperson. So get better acquainted in Episode 629.

    Catch you there,

    Lise

    PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



    www.studiogrow.co

    www.linkedin.com/company/studio-growco/

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    31 mins
  • 628: Selling Your Studio with Host Peter and Mitch McGinley
    Sep 19 2024

    628 - Selling Your Studio with Host Peter and Mitch McGinley

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    45 mins

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