The Business of Boutique Fitness Podcast By Lise Kuecker cover art

The Business of Boutique Fitness

The Business of Boutique Fitness

By: Lise Kuecker
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About this listen

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we? Economics Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Management Management & Leadership
Episodes
  • 664:The AI Revolution in Fitness - Meet the Data Nerds Changing Everything with Ren's Jason Moore & Deborah Roko
    Jun 12 2025

    Y'all,

    when someone tells me they can measure my body composition with just my phone camera, I'll admit I was skeptical. But after sitting down with Jason Moore (founder of Ren) and the fabulous data nerd herself, Deborah Roko, I'm convinced we're looking at the future of fitness coaching. And it's arriving faster than you think.

    These two are solving the biggest pain point in our industry: what happens during those 163 hours when your clients aren't in your studio.

    Camera magic: Independently validated technology that measures body fat percentage, lean mass, and muscle distribution using just your smartphone - no more $12K DEXA scans or InBody machines

    AI coaching clones: Coaches can literally train their own AI that texts with clients twice daily, providing 24/7 guidance without burning out the human coach

    HRV mastery: Real-time biofeedback through heart rate variability that predicts recovery, stress, and aerobic fitness - plus instant meditation feedback through breath control

    VO2 max breakthrough: Get accurate VO2 max readings through a week of one-minute daily finger scans on your phone camera - no more grueling treadmill testing

    Enterprise scaling: Working with big studio chains to create on-brand AI coaches that embody company values and training philosophy across all locations

    Coach empowerment: 11 years of development focused on making coaches better, not replacing them - Jason's trained 3,000+ coaches as an accredited instructor with NASM, NSCA, and ACSM

    Glucose revolution: Coming soon - blood glucose monitoring through camera technology

    Data integration: Connects with all major wearables to create holistic health pictures that actually guide meaningful action

    Jason's background as both a software engineer AND a coach gives him the rare ability to understand what coaches actually need versus what tech companies think they need. The result? Technology that amplifies human coaching instead of trying to replace it.

    This isn't about replacing the human connection - it's about giving your clients the guidance they're craving when you can't be there, while giving you back your sanity. Because being a coach means wearing every hat from therapist to cheerleader to sales rep, and burnout is inevitable without better tools.

    Catch you there,

    Lise

    PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

    www.studiogrow.co www.linkedin.com/company/studio-growco/

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    34 mins
  • 663: The Pilates Explosion - Global Growth with STOTT Pilates' Beth Gibbs-Bartel
    Jun 5 2025

    Y'all,

    when you've been in this industry as long as I have, you can feel the big shifts coming. But even I wasn't prepared for the Pilates explosion we're witnessing right now. It's unlike anything we've seen before, and if you're not paying attention, you're missing the boat on the biggest opportunity in boutique fitness.


    Tune in to our new series of conversations with amazing industry leaders: Episode 663: The Pilates Explosion - Global Growth with STOTT Pilates' Beth Gibbs-Bartel.


    ● Education empire: STOTT Pilates has trained 80,000+ instructors across 100 countries with unmatched anatomical focus
    ● Asia domination: unprecedented growth in China, Middle East, and APAC regions driving global expansion
    ● Reformer revolution: studios shifting from 6-machine comprehensive setups to 20+ reformer-only concepts
    ● Know your limits: instructors finding their sweet spot for class sizes (hint: it's probably around 16 max)
    ● Chair emergence: stability chair group classes becoming the next big trend, especially in innovative markets like Australia
    ● Silver surge: aging population will drive return to privates and semi-privates as boomers seek personalized attention
    ● Social media catalyst: TikTok trends directly correlating to studio boom 3-6 months later
    ● Content creation: new facilities incorporating influencer and content spaces into studio design


    Whether you're thinking about adding Pilates to your offerings or you're already in the space, Beth's insights on global trends, equipment evolution, and the future of Pilates education will help you ride this wave instead of getting swept away by it. And meet Beth (who's about to take her own company's certification!), after you hear from her in Episode 663.


    Catch you there,
    Lise


    PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!


    www.studiogrow.co
    www.linkedin.com/company/studio-growco/

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    18 mins
  • 662: Building Premium Fitness Empire - Lessons from Third Space London
    May 29 2025

    Y'all,

    For boutique fitness studio owners, scaling from a single location to a multi-club empire while maintaining premium standards seems impossible. But what if you could learn from someone who's done exactly that? Meet Rob Beal, Fitness Director at Third Space, who's helped grow them from 4 to 13 premium clubs across London and built the highest-valued fitness concept per square foot worldwide.

    Tune in to our new series of conversations with amazing industry leaders: Episode 662: Building Premium Fitness Empire - Lessons from Third Space London.

    ● Own your IP: keeping all training, programs and instructors in-house instead of outsourcing to freelancers
    ● Pilates leads the pack: Reformer Pilates is their #1 performing modality, now in 10 of 13 clubs
    ● Strength over HIIT: consumer demand has shifted from high-intensity to strength-focused programming
    ● Recovery revolution: spa, wellness and recovery services are essential for premium positioning
    ● Data-driven future: integrating wearable tech data and AI to enhance personal training
    ● Medical integration: longevity services and preventive health will dominate premium fitness
    ● Culture through growth: moving star performers to new locations to maintain standards and mentorship

    Whether you're planning your second location or dreaming of a fitness empire, Rob's insights on team development, real estate strategy, and staying ahead of consumer trends will reshape how you think about growth. And meet Rob (who's about to become a dad!), after you hear from him in Episode 662

    Catch you there,
    Lise


    PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
    www.studiogrow.co
    www.linkedin.com/company/studio-growco/

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    32 mins
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