Y’all,

the noise about tariffs in recent months has stirred questions and anxiety among the fitness industry (and many industries, frankly) about the effects on their business.

Crediting Liz Clark’s and Mike Goscinski’s talk at the Health & Fitness Association’s Fly-In & Advocacy Summit, let’s dive into Episode 667: How Tariffs & Trade Can Impact Your Studio.

• Universal uncertainty: legislative, studio and consumer unknowns

• Lucky strike: service-based industries have an advantage

• Building up: construction costs jump due to steel and aluminum tariffs

• On the rise: price bumps on equipment and retail products made overseas

• Good news: consumers prioritize fitness/wellness during economic challenges

Notify your local senators and congresspeople that higher costs on building and consumer goods will decrease jobs, tax revenue and economic growth. Learn the basics in Episode 667.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Y'all,

Two industry powerhouses I'm absolutely fascinated by – Garrett Marshall and Debra Rogo! Garrett's been shaping our space for 22 years and just launched something that could change everything, while Debra brings her incredible insight from years of working with operators. Together they're solving the biggest challenge in fitness: how do we maintain our position of influence when 90% of our members are on their smartphones buying wellness products we don't offer?

Tune in to our conversation with these two industry legends: Episode 666: The Big Picture with Garrett Marshall & Debra Rogo.

● The industry veteran: Started at Lifetime Fitness during their first IPO, learned how each department (personal training, spa, kids care, restaurants) runs on separate P&Ls - real respect for what's possible when you run fitness departments professionally

● WellBeats to Exponential: Co-founded WellBeats (originally Fitness Request) in 2007, then started competitor Fitness on Demand as CEO for 8 years under Lyft Brands, then 5 years as president at Exponential Fitness through another IPO

● The precision health platform: Launched 30 days ago after 18 months of development - designed to bridge fitness and healthcare without the operational nightmare most providers face

● The $5 billion opportunity: Companies like Everly Well, Thorne, HIMS are capturing the post-COVID wellness boom while fitness providers lose influence - consumers have a much broader definition of wellness now

● The practical solution: Curated partnerships (not a marketplace) with leading wellness providers - telehealth, peptides, GLP-1s, hormone replacement, at-home lab tests, precision supplements

● Three value propositions: Data integration to improve programming, product offerings for clients wanting more than fitness, recurring revenue that continues beyond membership length

● Smart partnerships: Hand-selected experts who wake up thinking about peptide therapy and hormone optimization - avoiding the trap of spending 40-50% of resources for 10-20% revenue growth

● The data advantage: Fitness providers get all the wellness data back to personalize programming - understanding that exercise is just one component of their members' broader wellness picture

● What's coming: Mental health telehealth and sleep/recovery services on the fast-follow list - expanding the five non-fitness wellness market segments

● Pre-validated expertise: Cutting through the chase to go directly to specialists who understand microdosing, metabolic health, and cutting-edge therapies your conventional doctor gives you blank stares about

The signals are everywhere - walk your gym floor and see the evidence. The question isn't whether wellness and fitness will merge, it's whether our industry will step up to maintain our position of trust and influence. Garrett's built the bridge.

Catch you there, Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co www.linkedin.com/company/studio-growco/

Y'all,

Two industry leaders I'm absolutely fascinated by – Jennifer Maanavi, founder of Physique 57 (one of the best barre brands in the world), and Jack Thomas, creator of The Fit Guide (the gold standard for fitness excellence, like the Michelin Star guide for our industry). They're both revolutionizing how we think about hospitality in boutique fitness!

Tune in to our new series of conversations with amazing industry leaders: Episode 661: The Big Picture with Lise Kuecker, Jennifer Maanavi of Physique 57, and Jack Thomas of The Fit Guide.

● Building boutique from scratch: Jennifer started Physique 57 in 2005 when boutique studios didn't exist - told architects she wanted it to feel "like coming to my house to work out"

● Hospitality over amenities: Their most successful studio had wear and tear but sold the most memberships because of warm feeling and community - proves it's about connection, not expensive finishes

● Two types of training: What to teach (mechanics for safety) vs. how to teach (hospitality that brings people back) - "you can tell people to do 10 jumping jacks one way, or another way"

● Sales as service: Reframing sales from pushy to helpful - like a washing machine store, clients need guidance to find what's right for them, not to be left to figure it out alone

● The Fit Guide standards: 250 metrics evaluating every element of the member journey - only 90%+ scores earn five stars, representing the top 1-2% of the industry

● Modality gaps revealed: Yoga scored lowest across all seven cities (guru mentality putting teacher at center), while barre scored highest (natural teaching opportunities)

● Gratitude mindset: "We're just so grateful that you're here" - understanding everything clients go through just to show up for class creates servant leadership culture

Check out how both Physique 57 and The Fit Guide are elevating standards across our industry. The opportunities are massive when we focus on hospitality - and Jennifer's right, "the hero of the story is the client."

Catch you there, Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co www.linkedin.com/company/studio-growco/