Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Strategies to reduce membership suspensions and their impact on your business.
2. The importance of identifying and addressing common reasons for suspensions.
3. How to implement policies to manage and limit the frequency of suspensions.
4. Innovative approaches, like session banking and using scarcity, to retain members.
5. The value of tracking data to predict and plan for seasonal business variations.

Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips.

They spoke about building brand and launching a physical product.

In this wide ranging conversation, you will learn:

• Why a partnership is important for business success.
• The exact process you should go through to launch a physical product.
• The founders' journey through entrepreneurship and business building.
• How to market an innovative product and send it mainstream.
• The importance of community in brand.
• Advice to fitness and health professionals who want to launch their own physical products.

Dan hosted Rita Franchina, a Digital Advertising Expert for a live webinar with a group of leading Fitness Professionals.

This podcast is a bit different - it's the audio from that webinar.

The attendees really enjoyed this Q&A format, and we thought you might get something from it too!