There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why revenue alone is a misleading metric for fitness business success.
2. How to calculate average revenue, expenditure, and profit per member.
3. The importance of focusing on profit over revenue for long-term growth.
4. Actionable steps to cut costs and increase profit per member.
5. Retention benchmarks and strategies for a more scalable business.

In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why using multiple marketing channels is crucial for client growth.
2. How viral marketing and referral programs can drive new client inquiries.
3. Tips for leveraging traditional media and unconventional PR for your business.
4. The benefits of using content and email marketing to build trust and authority.
5. How to stand out by adopting a 'blue ocean' strategy for your fitness business.

In this episode, Dan sits down with the king of the referral network, to find out this health professional's secrets to building an army of referrers that earn him over $200,000 a year and how you can do it too.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. How to build a strong referral network in the fitness and health industry.
2. The benefits of persistence and relationship-building for long-term business growth.
3. Why active networking can outperform relying solely on word-of-mouth marketing.
4. Practical strategies for approaching and connecting with referrers.
5. How patience and consistency play a vital role in developing a successful referral network.