• 52: A New Career Accelerator For PTs
    Sep 8 2024

    Today Dan is joined by Bodie Webster and Bryn Williams, his co founders in PT launch Academy. They talk about how we’re providing a ladder between a PT qualification and a successful PT career.

    Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

    1. The purpose and structure of PT Launch Academy.
    2. The importance of bridging the gap between Cert IV and a successful PT career.
    3. The value of real-world experience and practical internships.
    4. The role of ongoing mentorship and support in professional growth.
    5. How to balance earning and learning as a new personal trainer.

    Learn about PT Launch Academy at https://ptlaunchacademy.com.au/

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    31 mins
  • 51: How to Slash Membership Suspensions to Boost Revenue
    Aug 25 2024

    Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

    1. Strategies to reduce membership suspensions and their impact on your business.
    2. The importance of identifying and addressing common reasons for suspensions.
    3. How to implement policies to manage and limit the frequency of suspensions.
    4. Innovative approaches, like session banking and using scarcity, to retain members.
    5. The value of tracking data to predict and plan for seasonal business variations.
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    12 mins
  • 50: Launching a physical product with the founders of GOAT
    Aug 11 2024

    Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips.

    They spoke about building brand and launching a physical product.

    In this wide ranging conversation, you will learn:

    • Why a partnership is important for business success.
    • The exact process you should go through to launch a physical product.
    • The founders' journey through entrepreneurship and business building.
    • How to market an innovative product and send it mainstream.
    • The importance of community in brand.
    • Advice to fitness and health professionals who want to launch their own physical products.
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    1 hr and 37 mins
  • 49: Paid Advertising Q&A
    Aug 4 2024

    Dan hosted Rita Franchina, a Digital Advertising Expert for a live webinar with a group of leading Fitness Professionals.

    This podcast is a bit different - it's the audio from that webinar.

    The attendees really enjoyed this Q&A format, and we thought you might get something from it too!

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    55 mins
  • 48: 9 Ways To Pivot Your Fitness Business To Earn More
    Jul 28 2024

    Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

    1. The concept of pivoting in fitness business for growth.

    2. Strategies for identifying high-impact services in your offerings.

    3. How to expand your services for increased revenue.

    4. The importance of understanding customer needs for effective pivots.

    5. Innovative ways to leverage technology for better client solutions.

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    15 mins
  • 47: He Left F45 and CrossFit and Boosted Revenue by $120,000
    Jul 7 2024

    Ben Luckens had two F45 franchises and a CrossFit Affiliate. He walked away from both, opened a single gym on his own terms, and increased revenue by $120,000 a year.

    In this episode, he tells Dan exactly how he did it, and how you can too.

    The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

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    33 mins
  • 46: How to Raise Fitness Prices Without Losing Clients
    Jun 23 2024

    Did you know you can add tens of thousands of dollars to your annual revenue with just one email?

    Raising the prices of PT sessions, classes, or gym memberships is one of the scariest things a fitness professional can do.

    But there's a tried and tested six step process that can help you boost your income WITHOUT losing clients.

    In this episode, Dan walks you through everything you need to do for a successful (and PROFITABLE) price increase.

    The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

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    31 mins
  • 45: A gym advertising guide for every budget
    Jun 9 2024

    How should you market your fitness business if you only have $50 a month?

    How about $200, $1,000, $2,500 or even $10,000 a month?

    We set digital marketing consultant, Rita Franchina from Franky Digital, the challenge of designing a marketing plan for each of these budgets.

    No matter how much money you’ve got to spend, this episode will tell you the best way to spend it to maximise leads, get more clients and members, and grow your fitness business.

    The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

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    1 hr and 3 mins