On today’s episode, I’m going to talk about the major mistake most physical therapy practice owners make.

The major mistake most physical therapy practice owners make is…

They do not run regular promotions and specials to your patients and prospects.

How do I know?

I’m guilty of it myself.

Have you noticed that all the major retail and service businesses run Black Friday promotions?

New Years, Presidents Day Sale, Valentines Day, Easter, Memorial Day, July 4th, Labor Day, Halloween, Black Friday, Christmas, even national physical therapy month…lol!

It seems too salesy or something that a health care business shouldn’t do.

Why do we think our businesses is any different or so special that we don’t actually have to market using proven marketing strategies?

If you own a PT Clinic and you have at least 100 customers or 100 customer contact details and you want to fill your schedule over the holidays and put more cash in the bank at the same time, you’re going to love the Black Friday Sale we’re having this year.

It starts the Monday before Thanksgiving.

Just go to www.CashPTBlackFriday.com for more details.

On today’s episode, I’m going to talk about the top three new patient marketing strategy systems you need.

3 New Patient Marketing Systems you need

1. Lead Magnet and Follow up sequence to generate new leads every day from your website, social media, and even FB or Google Ads
2. New patient nurture sequence for all prospective and new patients
3. Monthly marketing plan and promotional calendar so you can generate new leads, convert leads into new clients and get clients and patients to pay, stay and refer their friends.

We’re rolling out a Stocking Stuffer promotions for our clients in December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let’s hop on a New Patient Strategy call to see if your business qualifies. Go to CallwithAaron.com or DM me the words “stocking stuffer” over on Instagram @aaronlebauer

On today’s episode, I’m going to talk about the fallacy of feeling like you always needing new clients. Here are three statistics showing that you don’t need more new patients.

Acquiring a new customer can cost five times more than retaining an existing customer.

Increasing customer retention by 5% can increase profits from 25-95%.

The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

One customer experience agency found loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.

U.S. companies lose $136.8 billion per year due to avoidable consumer switching.

American Express found 33% of customers will consider switching companies after just one instance of poor customer service.

You need a 5 day Black Friday Promotion

https://wisernotify.com/

In 2023, Black Friday sales in the US reached $9.5 billion. Around 124.7 million people shopped online during Black Friday weekend in 2022. Global Black Friday online sales were over $65.3 billion in 2022.

In the last few years, about 25.3% of Black Friday online sales came from mobile devices.

The average discount on Black Friday in 2023 was about 31%.

64% of consumers will shop online this Black Friday, with 36% seeking deals on social media.

The 5 Day Black Friday Promo

BOGO - great for fitness, massage therapy, pilates, wellness, etc

BOGO - Buy a package get a Gift card, TBD Certificate and Swag

5 Email Sequence

Warm Up

Give Thanks

3 Email on Friday

You need a CTA, an online checkout system, follow up thank you and confirmation and you should have a thank you page

We’re rolling out a Black Friday Special and Stocking Stuffer promotions for our clients in November and December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let’s hop on a New Patient Strategy call to see if your business qualifies