On today’s episode, I’m going to talk about the major mistake most physical therapy practice owners make.

The major mistake most physical therapy practice owners make is…

They do not run regular promotions and specials to your patients and prospects.

How do I know?

I’m guilty of it myself.

Have you noticed that all the major retail and service businesses run Black Friday promotions?

New Years, Presidents Day Sale, Valentines Day, Easter, Memorial Day, July 4th, Labor Day, Halloween, Black Friday, Christmas, even national physical therapy month…lol!

It seems too salesy or something that a health care business shouldn’t do.

Why do we think our businesses is any different or so special that we don’t actually have to market using proven marketing strategies?

If you own a PT Clinic and you have at least 100 customers or 100 customer contact details and you want to fill your schedule over the holidays and put more cash in the bank at the same time, you’re going to love the Black Friday Sale we’re having this year.

It starts the Monday before Thanksgiving.

Just go to www.CashPTBlackFriday.com for more details.

On today’s episode, I’m going to talk about the top three new patient marketing strategy systems you need.

3 New Patient Marketing Systems you need

1. Lead Magnet and Follow up sequence to generate new leads every day from your website, social media, and even FB or Google Ads
2. New patient nurture sequence for all prospective and new patients
3. Monthly marketing plan and promotional calendar so you can generate new leads, convert leads into new clients and get clients and patients to pay, stay and refer their friends.

We’re rolling out a Stocking Stuffer promotions for our clients in December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let’s hop on a New Patient Strategy call to see if your business qualifies. Go to CallwithAaron.com or DM me the words “stocking stuffer” over on Instagram @aaronlebauer

On today’s episode, I’m going to talk about the fallacy of feeling like you always needing new clients. Here are three statistics showing that you don’t need more new patients.

Acquiring a new customer can cost five times more than retaining an existing customer.

Increasing customer retention by 5% can increase profits from 25-95%.

The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

One customer experience agency found loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.

U.S. companies lose $136.8 billion per year due to avoidable consumer switching.

American Express found 33% of customers will consider switching companies after just one instance of poor customer service.

You need a 5 day Black Friday Promotion

https://wisernotify.com/

In 2023, Black Friday sales in the US reached $9.5 billion. Around 124.7 million people shopped online during Black Friday weekend in 2022. Global Black Friday online sales were over $65.3 billion in 2022.

In the last few years, about 25.3% of Black Friday online sales came from mobile devices.

The average discount on Black Friday in 2023 was about 31%.

64% of consumers will shop online this Black Friday, with 36% seeking deals on social media.

The 5 Day Black Friday Promo

BOGO - great for fitness, massage therapy, pilates, wellness, etc

BOGO - Buy a package get a Gift card, TBD Certificate and Swag

5 Email Sequence

Warm Up

Give Thanks

3 Email on Friday

You need a CTA, an online checkout system, follow up thank you and confirmation and you should have a thank you page

We’re rolling out a Black Friday Special and Stocking Stuffer promotions for our clients in November and December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let’s hop on a New Patient Strategy call to see if your business qualifies

On today’s episode, I’m going to share the 5 steps to making a side hustle cash practice into a full time business.

1. Know your why

2. Get clear on your goals

-#’s of pts/week

-$ in the bank each month

-If you’re charging the right amount

3. Commit and go all in

-Stop doubting yourself, Address all your fears about failure, money and -disappointment and drop your ego

-People will pay

-Your town is big enough

-You are good enough

-Worst thing that happens is you get another job and negotiate an additional $100 per -month in salary.

-No kids workin on the weekend

4. Get your marketing dialed in

-Leads

-Nurture

-Landing pages

-automations

5. Get Help to go even faster

-Work with a coach

-Get the proven software, systems and strategies

-Why try and reinvent sliced bread

-You learned from clinical instructors (you paid $100K+ for this). Now is the time to learn -from business mentors and what you’ll need to invest is much less to get started.

If you’d like help building out your cash clinic marketing strategy and adding $5-30K/month in the next 90 days just send me a DM over on Instagram with the words “audit” and we’ll get you set up with a FREE marketing audit call

Or go to www.callwithaaron.com and book in a time to chat

On today’s episode, I’m going to share the Secret to transitioning out of network and going cash.

Provide a high touch experience

A high value service

If you’re high volume already, you don’t need to make massive changes

Market directly to patients

Patients are you customer, not the MD’s or insurance companies

Use your existing database

Install into a HIPAA compliant marketing CRM like PT Marketing Machine

Run the referral factory promotion

5-Star Review Accelerator

Black Friday Appointment Revolution

Set up the stocking stuffer promotion.

If it’s not the holiday season you can use the $100 Pre-Loaded Gift Card strategy.

The first step is to identify the low hanging fruit and step 2 is to set up your direct to patient marketing strategy.

If you’d like help building out your cash clinic marketing strategy and adding $5-30K/month in the next 90 days just send me a DM over on Instagram with the words “audit” and we’ll get you set up with a FREE marketing audit call

Or go to www.callwithaaron.com and book in a time to chat

On today’s episode, I’m going to share seven marketing lessons I learned form dating apps. The crossovers between dating and marketing is absolutely relevant. Dating is a funnel just like business is a funnel.

We talk about:

-the top mistake physical therapists make

-stages of dating

-stages of marketing

-the right fit

-dating as a guy

-asking the right questions

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today’s episode, I talk about the six Steps you can use to Build a Professional Website for your business.

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today’s episode, I talk about how you can buy back your time and give you steps to hire your first employee. I know hiring can be daunting, that’s why I’m giving you concrete step and mistakes to avoid!

We talk about:

-stages of owning a business

-where to outsource

-reasons to hire

-hiring an admin

-hiring a PT

-charging the correct rates

-employees versus contractors

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration