In this heartfelt episode of the Cheer Biz Podcast, Dan Cotton opens up about a challenging day that reminded him of a powerful truth: you can't lose sight of your "why." Whether it's the joy of coaching, the love for your athletes, or the passion that pushed you to start your business in the first place, Dan walks through how reconnecting with your purpose can reenergize your mindset, even in the toughest seasons. He shares real-life examples from Dream Camps, lessons with athletes, and even time with his kids—and challenges gym owners to reflect, recalibrate, and reignite their passion for what truly matters.

In this thought-provoking episode of the Cheer Biz Podcast, Dan Cotton gets real about a hard truth—most of us, even successful gym owners, don’t know nearly as much as we think we do. Sharing his own humbling experiences, Dan explores why continuous learning is critical to staying competitive in a rapidly changing business world. From the game-changing potential of AI and lead nurture systems to better use of technology, sales techniques, and business strategy, Dan emphasizes how important it is to keep leveling up your knowledge. He explains why being open to learning (even from 27-year-old tech whizzes) can transform your business—and how to do it through free resources, podcasts, or expert coaching. Whether you're a rookie owner or a seasoned vet, this episode will inspire you to sharpen your skills and embrace the mindset that the more you know, the more you realize how much there is to learn.

In this episode of the Cheer Biz Podcast, Dan Cotton dives deep into one of the most important topics in gym ownership: staff culture. Drawing from real-life experiences and long-standing staff relationships, Dan shares why creating a supportive, values-driven, and connected environment keeps employees loyal far beyond what a paycheck ever could. He outlines how to intentionally build that kind of culture, including regular meetings, leadership principles, retreats, and fostering a sense of community. If you’re struggling with staff retention or wondering how to get your team fully bought in, this is an episode you don’t want to miss.