The Client-Centric CMO

By: Momentum ITSMA
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  • Summary

  • The Client-Centric CMO podcast spotlights the stories and insights of marketing leaders who put customers at the center of their strategies. Hosted by Alisha Lyndon, CEO of Momentum ITSMA, each episode features deep-dive conversations with CMOs and senior executives who are redefining what it means to lead with a customer-first approach. Join us to explore the challenges and successes of client-centric marketing. Our guests – leading CMOs and senior marketing executives – share their experiences driving innovation and best practices of modern marketing leadership. Whether you’re a seasoned executive or an aspiring leader, The Client-Centric CMO podcast offers a unique window into the mindset and methods of the best and brightest in the industry, providing inspiration to transform your approach and elevate your brand. Tune in to gain fresh perspectives on how today’s marketing leaders prioritize client needs in an ever-evolving landscape. Brought to you by Momentum ITSMA, creators of The Account-Based Marketing podcast. You can get in touch by emailing info@momentumitsma.com or visiting our website momentumitsma.com.
    2024
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Economics Marketing Marketing & Sales
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Episodes
  • Virtusa: A zero-distance approach to client-centric excellence

    Virtusa: A zero-distance approach to client-centric excellence
    Apr 30 2025

    In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.
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    27 mins
  • Ricoh: From products to partnerships – a client-led transformation

    Ricoh: From products to partnerships – a client-led transformation
    Apr 3 2025

    How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.
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    29 mins
  • Client-centric growth strategies: A roadmap for CMOs

    Client-centric growth strategies: A roadmap for CMOs
    Mar 20 2025

    In this episode of The Client-Centric CMO, we explore how marketing leaders can redefine their role in driving strategic business growth, transforming marketing from a cost center to a value creator in today's dynamic B2B landscape.
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    30 mins
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