The Ultimate Guide to Starting and Leveraging Podcasts for Coaches

Summary

In this engaging episode, John and Angie explore the booming world of podcasting and its relevance for coaches. They delve into the benefits of being podcast guests versus starting one’s own show, emphasizing the importance of strategy, preparation, and niche topics. John, a seasoned podcaster, offers insights on the tools and platforms to get started, such as Facebook groups, Matchmaker.fm, Podmatch and Interview Valet. They also highlight the significance of quality content, audience engagement, and consistent effort for podcast success. This episode is a must-listen for coaches considering podcasting as a valuable vertical for their business growth.

Keywords

podcasting, coaching, podcast guest, podcast strategy, podcast voice, audience engagement, podcasting tips, podcast growth, podcasting for coaches, podcasting journey, podcasting, titles, marketing, value, networking, niche, guest appearances, coaching, content creation, audience engagement

Takeaways

Podcasting is increasingly popular and can be beneficial for coaches.

Being a guest on podcasts is a great way to gain exposure.

Starting your own podcast requires significant effort and strategy.

It's essential to understand your audience and tailor your content accordingly.

Avoid overwhelming yourself with multiple projects at once.

Podcasts can serve as evergreen content, remaining relevant over time.

Establishing a clear purpose for your podcast is crucial.

Investing in quality equipment can enhance the listening experience.

Engagement is key; find a balance between personality and topic.

Authenticity in your voice will attract the right audience. The title of your podcast is crucial for attracting listeners.

Creating a hook is essential to engage your audience.

Value and entertainment are key components of a successful podcast.

Time management and resource allocation are important in podcasting.

Networking through podcasting can enhance your professional connections.

Finding a niche can differentiate you in a crowded market.

Starting as a podcast guest can provide valuable experience.

Utilizing tools and services can streamline the podcasting process.

Engaging content can lead to better promotion and visibility.

Building a loyal audience takes time and consistent effort.

Sound Bites

"Should I start a podcast?"

"Starting your own show is a lot of work."

"Podcasts can be evergreen content."

"You want it to be listenable."

"Be yourself in your podcasting journey."

"Topic, topic, topic is most important."

"You need to hook your audience."

"You can't just gift wrap a turd."

Chapters

00:00 Introduction and Podcasting Curiosity

00:11 Considering Starting a Podcast

02:09 Benefits of Being a Podcast Guest

05:36 Personal Experiences and Lessons Learned

07:55 Deciding to Start Your Own Podcast

11:15 Practical Tips for Podcasting

14:14 Engaging Content and Audience Building

33:21 Finding Podcast Guest Opportunities

38:54 Conclusion and Contact Information

The Synergy Between Coaching and Professional Speaking

Summary

In this episode, hosts Angie and John explore the synergy between coaching and professional speaking.

The duo, both experienced coaches and speakers, discuss how public speaking can significantly benefit a coaching business, offering insights into getting started, the importance of competence, and ways to leverage speaking engagements for client acquisition.

They also discuss the types of speaking opportunities—paid and unpaid—and how to evaluate them based on return on investment rather than monetary compensation alone.

The discussion covers essential strategies, pitfalls to avoid, and advice on building an ecosystem that integrates speaking as a crucial element of a successful coaching practice.

Finally, they touch upon the importance of getting training and being intentional about choosing the right speaking opportunities.

Keywords

coaching, speaking, professional development, public speaking, coaching practice, audience engagement, return on investment, expertise, personal branding, networking, coaching, speaking, professional ecosystem, income streams, sustainable practices, referrals, speaking opportunities, coaching business, audience engagement, business strategy

Takeaways

Coaching and speaking can complement each other effectively.

Competence in speaking is crucial for coaches.

Paid speaking opportunities can provide significant exposure.

Understanding ROI is essential when considering speaking engagements.

Expertise and authority enhance a speaker's credibility.

Finding your unique voice is key to impactful speaking.

Not everyone will resonate with your message, and that's okay.

Utilizing speaking can significantly expand a coaching practice.

Networking through speaking can lead to more opportunities.

Speaking should be part of a coach's professional ecosystem. Building a professional ecosystem is essential for coaches.

Multiple income streams can provide stability in coaching.

Selling from the stage requires a different approach than speaking.

Referrals are crucial for sustaining a coaching business.

Training and preparation are key for successful speaking engagements.

Understanding the logistics of speaking is important for coaches.

Not all speaking opportunities are legitimate; be cautious.

Your reputation begins with your first speaking engagement.

Engaging the right audience is more important than the size of the audience.

Taking action is necessary to grow your coaching practice.

Titles

The Power of Speaking in Coaching

Unlocking the Synergy: Coaching and Speaking

Navigating Paid and Unpaid Speaking Opportunities

Maximizing ROI in Speaking Engagements

Sound Bites

"I think that's the key word is competently."

"You can't just get up and talk."

"Never speak for free."

"Free isn't always about money."

"I believe that in my heart."

"You need to know what you're doing."

"You need a lot more than that."

"Your reputation starts when you start."

"You have to start getting some stage time."

Chapters

00:00 Introduction: Synergy Between Coaching and Speaking

01:13 Personal Experiences in Coaching and Speaking

02:40 The Importance of Speaking in Coaching

05:46 Paid vs. Unpaid Speaking Engagements

08:34 Building a Speaking Career

12:53 The Art of Public Speaking

19:44 Navigating Speaking Opportunities and Scams

38:26 Conclusion and Next Steps

Do Coaches Need Coaches? Exploring the Benefits of Continued Guidance

In this episode, John and Angie delve into the importance of coaches having their own coaches.

They discuss personal experiences, the evolution of their thoughts on hiring coaches, and the value of challenging mentors. The conversation highlights the necessity for even experienced coaches to seek guidance and support to continue growing both personally and professionally.

They also touch on the concept of specialized coaches and the evolving landscape of coaching over the years.

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Keywords

coaching, coaches, personal development, mentorship, professional growth, coaching relationships, coaching techniques, coaching specialization, coaching experiences, coaching challenges

takeaways

• Even coaches need coaches for personal growth.
• Hiring a coach can be transformative.
• Specialization in coaching is crucial for effective guidance.
• Vulnerability is key in the coaching relationship.
• Coaches should not be generalists but specialists.
• Investing in coaching is essential for professional development.
• Having high expectations of coaches can be unfair.
• Coaching relationships evolve over time.
• Surrounding yourself with higher-level coaches elevates your growth.
• It's important to walk the talk as a coach.

Sound Bites

"Do coaches need coaches?"

"I wish I had done it sooner."

"You have personal problems that show up in your business."

Chapters

00:00 Introduction and Initial Discussion

01:23 The Importance of Coaches for Coaches

02:37 Personal Experiences with Coaching

04:22 Challenges and Expectations in Coaching

07:39 Specialized Coaching and Its Benefits

22:02 Setting Boundaries in Coaching

30:08 Conclusion and Final Thoughts

Embracing Authenticity in Coaching: Insights, Challenges, and Growth

Summary

In this episode, hosts Angie and John explore the multifaceted nature of authenticity in coaching.

They delve into the importance of being true to oneself and integrating unique strengths into coaching practices, while navigating the challenges of embracing imperfection and growing from mistakes.

Through a mix of personal anecdotes and references to renowned figures such as Mel Robbins and Brene Brown, the discussion highlights how genuine connection and vulnerability can lead to long-term success and trust in the coaching industry.

The hosts also address handling criticism and developing resilience, offering insights into maintaining consistent authenticity across personal and professional interactions.

The episode concludes with an introduction to their next topic: do coaches need coaches?

Keywords

coaching, authenticity, personal development, coaching styles, self-discovery, professional coaching, passion, public image, human connection, coaching community

takeaways

Authenticity is about being true to oneself as a coach.

Coaches often have different versions of themselves for different situations.

Self-discovery is a continuous journey for coaches.

Authenticity can create flow and rapport in coaching sessions.

It's important to allow imperfection in coaching.

Finding a niche that aligns with one's passion is essential.

Curating a public image can still be authentic.

Being human and relatable enhances coaching effectiveness.

Coaches should not fear criticism but learn from it.

Authenticity can lead to both supporters and detractors.

titles

Passion as a Pillar of Coaching

Curating Your Coaching Identity

Sound Bites

"What does authenticity mean to you as a coach?"

"You can't be yourself until you know yourself."

"You need to be prepared for the outcome that you expose."

00:00 Introduction: Defining Authenticity

00:39 The Full Angie Experience

02:20 Frameworks and Flow in Coaching

04:25 Learning from Mistakes

06:10 Finding Your Coaching Style

07:39 Balancing Authenticity and Adaptability

09:42 Passion and Authenticity in Coaching

12:19 Curating Your Public Image

23:04 Consistency in Coaching

26:13 Being True to Yourself

27:17 The Authenticity of Public Figures

28:25 Imposter Syndrome and Authenticity

29:46 Humanizing Authority Figures

32:14 Integrity in Coaching

33:32 The Shift in Coaching Industry

40:57 Handling Criticism and Authenticity

45:37 Personal vs Professional Identity

47:07 Conclusion and Next Episode Teaser

Mastering Coaching with Mindfulness and Growth: Insights and Strategies

Summary

In this comprehensive episode, hosts John and Angie offer deep insights into developing a successful coaching mindset.

They discuss the struggles coaches face with self-doubt and maintaining a strong persona, highlighting the importance of self-awareness and consistency.

Through personal anecdotes, they explore the impact of embodying different personas, the role of continuous self-assessment, and the value of a growth mindset in enhancing coaching sessions.

The episode emphasizes intentional and authentic coaching, the significance of feedback, and ongoing learning from mentors and peers.

Designed to inspire, it encourages coaches to embrace their unique strengths and continuously evolve in their practice.

keywords

coaching, mindset, growth mindset, coaching relationships, self-assessment, coaching persona, energy in coaching, authentic connections, continuous improvement, coaching journey

takeaways

• Mindset is foundational for effective coaching.
• Coaches must navigate their own emotions and perceptions.
• Growth mindset allows for viewing mistakes as learning opportunities.
• Self-assessment is crucial for continuous improvement.
• Energy and presence significantly impact coaching effectiveness.
• Authentic connections with clients foster trust and openness.
• Coaches should learn from others while being true to themselves.
• Consistency in energy and approach is vital for client relationships.
• Coaching is a journey of growth, not a destination.
• Intentionality in coaching enhances the overall experience.

titles

• The Mindset Shift in Coaching
• Navigating the Coaching Journey

Sound Bites

• "It all starts with mindset."
• "We can't let that dictate how we see ourselves."
• "Mistakes are opportunities for growth."

00:00 Introduction and Catching Up

00:06 Concerns About Client Impressions

01:34 The Importance of Mindset in Coaching

05:44 Personal Experiences and Reflections

08:21 Developing a Coaching Persona

14:39 Consistency and Self-Awareness in Coaching

16:54 Client Feedback and Self-Realization

17:15 Maintaining Consistency in Coaching

18:24 Staying Present During Coaching Sessions

19:23 Growth Mindset and Self-Assessment

21:57 Dealing with Comparison and Self-Worth

27:07 Learning from Other Coaches

33:42 Authenticity in Coaching

35:07 Conclusion and Listener Engagement

Navigating Client Renewals: Strategies and Insights for Coaches

summary

In this episode, hosts John and Angie discuss the intricacies of handling client renewals in coaching.

Angie is introduced to the concept of auto-renewals, a system John has successfully implemented for over ten years to streamline the renewal process.

They explore the practical benefits of auto-renewals and suggest best practices, such as providing notifications to clients well ahead of the renewal date to avoid uncomfortable situations like surprise charges.

The conversation touches on the importance of maintaining the coaching relationship and how discussing renewals effectively is crucial for client retention.

They also share personal experiences regarding when it might be appropriate to decline a renewal, stressing the importance of client-coach compatibility.

Finally, John and Angie emphasize evaluating the client's journey to showcase growth and value, positioning renewals as part of a continued journey rather than a separate transactional occurrence.

keywords

coaching, renewal conversations, auto-renewal, client relationships, coaching business, client reflection, managing expectations, coaching value, coaching dynamics, coaching strategies

takeaways

• Renewal conversations should start early in the coaching process.
• Auto-renewal can simplify the coaching relationship.
• Client reflection is crucial for recognizing progress.
• Managing client expectations is key to successful renewals.
• Coaches should be prepared for difficult renewal decisions.
• Building rapport can make renewal discussions easier.
• A smooth renewal process benefits both coach and client.
• Understanding the business side of coaching is essential.
• Reflection helps clients see their growth journey.
• Coaches should aim to enhance the client experience.

titles

• Reflecting on Client Journeys
• The Business of Coaching Renewals

Sound Bites

• "I have several renewal conversations coming up."
• "My clients are set to auto-renew."

00:00 Introduction and Dilemma

01:33 Auto-Renewal Concept

02:39 Practicalities and Success of Auto-Renewal

04:33 Client Engagement and Renewal Strategy

14:17 Handling Difficult Clients

17:17 Building Strong Client Relationships

34:24 Final Thoughts and Call to Action

Navigating Coaching Frameworks: Balancing Structure and Flexibility

Summary

In this conversation, Angie Besignano and John Ball discuss the significance of frameworks in coaching, exploring how they can provide structure while allowing for flexibility.

They delve into the dynamics of client conversations, the importance of addressing pain points, and the balance between guiding clients and allowing them to explore their own paths.

The discussion highlights the need for coaches to create a safe space for clients, the effectiveness of various coaching frameworks, and the importance of setting expectations for the coaching journey.

Ultimately, they emphasize that good coaching is about navigating the moment and being responsive to client needs.

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Keywords

coaching frameworks, client conversations, coaching structure, coaching flexibility, pain points, one-on-one coaching, coaching dynamics, coaching expectations, coaching examples, coaching safety

takeaways

• Frameworks provide structure but should allow flexibility.
• Coaching sessions can go off track; it's important to navigate.
• Pain points are essential but shouldn't dominate every session.
• Creating a safe space encourages open client communication.
• Coaches should balance guiding clients with allowing exploration.
• Expectations should be set for the coaching journey.
• Frameworks can be tailored to individual client needs.
• Effective coaching involves both structure and spontaneity.
• Practice enhances a coach's ability to navigate sessions.
• Good coaching is about creating sparks and meaningful connections.

titles

• Future Topics in Coaching: What’s Next?
• Creating Safe Spaces in Coaching Conversations

Sound Bites

• "I like having a specific topic or framework."
• "Frameworks are good to have."
• "You need to trust your coach."

00:00 Introduction and Weekly Catch-Up

00:32 The Importance of Frameworks in Coaching

01:57 Balancing Structure and Flexibility

03:42 Challenges and Benefits of Using Frameworks

06:20 Real-Life Coaching Scenarios

07:06 Frameworks vs. Freeform Coaching

09:34 Creating Effective Coaching Frameworks

11:35 Client-Centered Coaching Approaches

14:21 The Role of Flexibility in Coaching

19:19 Practical Examples of Coaching Frameworks

35:50 Conclusion and Listener Engagement

Navigating the End of Coaching Relationships: When to Refer and Let Go

In this episode, Angie and John dive into the challenging aspects of coaching, including when and how to end coaching relationships.

They discuss the importance of recognizing when a client may need therapy instead of coaching, knowing one's limits as a coach, and the value of referring clients to other professionals when necessary.

Angie shares her strategy of pausing long-term clients to encourage them to implement what they've learned, while John stresses the importance of continuous personal development for coaches.

The hosts emphasize maintaining integrity in client relationships and offer practical advice for managing rapport and avoiding over-dependence.

Tune in for insightful discussions on sustaining effective and ethical coaching practices.

keywords

coaching, referral, coaching relationship, therapy, boundaries, personal development

takeaways

• Know when to refer a client to another professional, such as a therapist, if they need more specialized help.
• Maintain boundaries and avoid blurring the lines between coaching and other professions.
• Take breaks in the coaching relationship to allow clients to implement what they've learned and gain clarity.
• Continuously work on personal development to stay on the leading edge of coaching and provide value to clients.

titles

• Knowing When to Refer a Client
• Taking Breaks to Implement and Gain Clarity

Sound Bites

• "Just because you have your psychologist or a psychiatrist and the coach, if you're in a coaching relationship, just because you have that psychiatric background, sure it can inform what you do. But if you end up becoming the psychiatrist in the situation."
• "Psychoanalysis is much more where you need to dive deeper into the issues and probably stay, work with them for a long time. Coaching is much more solution focused and was all about taking action, getting things moving forward."
• "Let them go for a minute actually brings on like they might have clarity on something and go, wow, that was really amazing. But what's the next question mark?"

00:00 Introduction and Personal Reflections on Coaching

01:36 When to Refer a Client

03:13 Blurring the Lines Between Coaching and Therapy

04:56 Maintaining Professional Boundaries

19:55 The Importance of Personal Development for Coaches

25:58 Engaging with the Audience