Send us a text

Ever felt stuck on a business plateau despite your best efforts? Overwhelmed by endless tasks with nothing to show for it? Or perhaps your once-successful strategies have mysteriously stopped working? You're not alone—and there's a deceptively simple framework that can transform these common entrepreneurial struggles.

At the heart of business success lies three fundamental principles that not only reduce stress tenfold but dramatically improve effectiveness. First, the Clarity Principle demands honest answers about what you truly want (not what others think you should want), why you want it (with genuine emotional connection), and your strategy for achieving it. This clarity becomes your north star when decisions get tough or motivation wanes.

The Circle of Control Principle then helps you distinguish between what you genuinely control and what merely concerns you. Paired with the Glance-Gaze Principle, you'll learn why focusing on uncontrollable factors magnifies them in your mind, creating unnecessary anxiety and clouding judgment. Instead, by glancing at important concerns while gazing intently at actionable items within your control, you create momentum without the frustration.

Perhaps most transformative is the Goals versus Desires Principle. Goals are fully within your control: you can schedule them, complete them independently, and measure their completion. Desires—like revenue targets or client acquisitions—depend on others' decisions and actions. By focusing on goals that incrementally move you toward desires, you shift from wishful thinking to strategic action.

Ready to implement these principles? Develop a strategic action plan with four key components: a marketing plan making you visible to ideal prospects, a sales system focused on helping clients achieve their objectives, operational systems defining day-to-day functions, and an implementation timeline with specific milestones. This structured approach transforms abstract concepts into concrete steps, providing clear direction while minimizing overwhelm.

What will you do differently after learning these principles? The answer to that question might just be the catalyst that propels your business to new heights of success while giving you more time to enjoy the journey.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

Your email list might be the most undervalued asset in your marketing toolkit. While social platforms can remove your account without warning or explanation, your email list remains firmly in your control. This powerful insight kicks off our fascinating conversation with John Clements, owner of Cedar Press Proofreading and host of Content Creators Unite podcast.

John brings a unique perspective to content creation, shaped partly by his master's degree in biblical studies. This background taught him the power of clear communication and persuasive writing - skills he now applies to helping businesses create content that genuinely serves readers rather than manipulating them. His approach centers on a simple but profound principle: content that benefits your reader ultimately benefits your business.

We explore the persistent myth that "email newsletters are dead," with John sharing compelling evidence to the contrary. His own newsletters achieve open rates between 8-50%, and he highlights LinkedIn's newsletter feature as particularly effective since the platform automatically invites your connections to subscribe. This creates multiple touchpoints with your audience through a professional channel you might already be using.

The conversation turns practical as John shares immediately actionable writing tips anyone can implement. Breaking up text into shorter paragraphs dramatically improves readability in business communications. Taking time to check spelling and grammar demonstrates care for your audience. And in an era where AI-generated content floods the internet, John explains why authenticity matters: "If I perceive you didn't care enough about your content to write or edit it well, why should I be bothered to reading it?"

Perhaps most refreshing is John's perspective on accessibility. Using simpler language isn't "talking down" to your audience - it's respecting their time and attention. As he aptly puts it, "No one's sitting down in front of the fireplace in their jammies to read your blog post." The best business content delivers value quickly and clearly rather than showcasing vocabulary.

Visit morrisims.com to learn more about growing your business while creating more time to enjoy the fruits of your labor. What marketing assets are you building that truly belong to you?

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

Discover why your business might be leaking profits despite your best efforts, and how small, strategic adjustments can transform your results. Digital marketing consultant John Wieberg reveals the common "leaky bucket holes" that prevent most businesses from achieving their full profit potential.

The conversation dives deep into one of the most overlooked profit centers in any business: your existing customer base. Once someone has purchased from you, they've already crossed the trust threshold—yet many entrepreneurs focus exclusively on new customer acquisition while neglecting this goldmine. John shares a powerful real-world example of a sauna business missing massive revenue opportunities by failing to follow up with past customers.

Email marketing emerges as perhaps the most misunderstood yet highest-ROI marketing channel available. You'll learn why most businesses approach it incorrectly and how proper segmentation, content strategy, and delivery frequency can dramatically improve your results. The myth that "emailing too often will annoy your list" gets thoroughly debunked, as John explains that relevance and value—not frequency—determine whether your audience welcomes or rejects your messages.

What makes this episode particularly valuable is the practical, actionable nature of the advice. These aren't abstract concepts requiring massive overhauls of your business. Rather, they're strategic tweaks that compound to create substantial profit increases. Whether you're struggling with marketing effectiveness, customer retention, or sales conversions, you'll walk away with specific strategies you can implement immediately.

Ready to transform your business results? Connect with John at ProfitAllies.com, where he guarantees day-one improvements for businesses committed to growth.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

Amber Gage shares her proven marketing framework that helps business owners focus on what really matters instead of being overwhelmed by marketing options. She reveals the Four C's of Effective Marketing that became an international bestselling book in four countries.

• Clear copy - Knowing how to talk about your business so others understand the benefits they receive
• Consistent branding - Using the same colors, fonts, logos and messaging across all channels
• Customer demographic - Understanding that not everyone is your customer and niching down actually increases profitability
• Channel management - Focusing on existing clients and choosing platforms where your target audience actually spends time
• Email marketing works best when it takes customers on a journey rather than just sending newsletters
• Social media reels are critical for algorithm visibility, even if you personally dislike them
• Good marketing requires strategy, consistency, and at least 90 days to properly test effectiveness

Visit MorrisSimscom for more information to help you grow your business and enjoy more free time.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

Dr. Joey Drolshagen shares his journey from struggling with limited resources in Detroit to becoming a specialist in rapid business growth through his Subconscious Mindset Training (SMT) method. His approach focuses on helping entrepreneurs create alignment with their goals before taking action, ensuring efforts lead to meaningful results rather than exhaustion.

• The SMT method starts with developing a "dynamic vision" that clearly defines what success looks like
• Our subconscious programming determines the actions we take or avoid taking, often sabotaging our conscious desires
• Most business growth struggles come from internal alignment issues rather than external market conditions
• Throttling back exhaustive efforts paradoxically creates space for opportunities to emerge
• Dr. Joey landed a $25 million contract and three new clients during COVID by stepping away from "hustle mode"
• The method creates unique "systems of accelerating habits" tailored to each individual's authentic strengths
• Authenticity in sales creates trust and lasting relationships, even through challenging business circumstances
• True empathy means genuinely understanding the customer's perspective, not superficial connection techniques

Get a free copy of Dr. Joey's upcoming book "Reprogramming your Mind: The SMT Method to Rapid Growth" by visiting coachwithjoeyd.com and scheduling a 15-20 minute conversation.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

The key to increasing revenue and having time to enjoy it lies in thinking like a business owner, regardless of your current role in the corporate world or as a self-employed professional.

• The clarity principle serves as the foundation of any successful business, requiring you to answer what you want, why you want it, and how you'll get there
• Surface-level answers aren't enough - you must dig deeply into what truly matters to you by repeatedly asking "what else?"
• Your "why" must be wrapped in passion and fueled with emotion to sustain you through challenges
• Your strategy (the "how") should focus only on actions within your control
• The four strategic parts of business include your marketing plan, sales process, business operation systems, and business project plan
• Effective marketing focuses on making yourself visible through consistent, value-adding content on 1-2 platforms initially
• A good sales process requires asking the right questions to understand what's important to your clients
• Business operation systems prevent you from "reinventing the wheel" for routine tasks
• A written business project plan with specific milestones keeps you accountable and reduces anxiety

Drop me an email at simsrm2017@gmail.com if you have questions or want to chat. Watch for my digital course launching this fall that will walk you through every step of the process.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

We explore the CROWN methodology, a comprehensive framework for creating consistent, repeatable, and scalable sales processes that turn clients into raving fans. Lynn Whitbeck shares her expertise on building authentic sales relationships based on trust and worthy intent.

• Client thinking forms the foundation of effective selling – understanding what truly motivates your buyers
• People make emotional buying decisions first, then rationalize them with logic afterward
• Nobody buys features – they buy solutions to problems or ways to achieve dreams
• Creating repeatable sales processes allows your business to scale while maintaining quality
• Being originally authentic means showing your true personality rather than using scripted approaches
• Worthy intent means genuinely caring about solving problems for clients
• Nurture relationships for repeat business and referrals – the lowest-cost client acquisition method
• Trust transfer makes referrals 99% more likely to become clients
• Ask quality discovery questions to understand client needs like a detective
• Reward referral behavior to encourage more referrals in the future

Visit petite2queen.com to learn more about Lynn's approach to joyful, authentic selling.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

Send us a text

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!