The Company Road Podcast

By: Chris Hudson
  • Summary

  • In this podcast we’ll be exploring what it takes to change a company. Taking the big steps, or the smaller steps in between.

    This one’s for the intrapreneurs. You’ll be getting to know some big, brave and darn right outrageous personalities, luminaries, pioneers of business and hearing what they’ve done to fix the thorniest of problems within organisations.

    © 2024 The Company Road Podcast
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Episodes
  • E60 Beyond Yoga and Fruit: Revolutionising Mental Health in Creative Workspaces
    Oct 1 2024

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    “You just got to put the supports in place and show them why they're doing something and give them a reason for being, rather than just, you know, hey, here's a task. Get that done, and then I'll give your next one. We want stuff at work that feels rewarding and that shows that we are progressing in our work. And that, to be honest, is just being a good manager, being a professional business, showing people their pathways through your company. If you can do that, you'll improve mental health much better than yoga on a Thursday, meditation Monday morning, and some healthy fruit and snacks in the fridge.”

    Andy Wright

    This week’s theme

    Andy Wright, the visionary CEO of Streamtime and founder of Never Not Creative, who is on a mission to revolutionise the way we think about mental well-being in our work environments.

    Andy Wright brings a wealth of experience and an innovative mindset to the table, revealing how he’s tackled pressing issues like anxiety and depression within the creative sector.

    Tune in to this episode for actionable insights and inspiring strategies to transform mental health practices in your creative workspace.

    In this episode you’ll hear about:

    • Deciding focus and project attraction
    • Ensuring action and impact in initiatives
    • Mental health experiences influencing method
    • Views on supporting graduates and internships
    • Design of work and its effects on mental health
    • Strategies for workplace mental health improvement
    • Effective business approaches to mental health
    • Managing constant change and uncertainty
    • Methods for creating lasting change

    Key links

    • Andy Wright LinkedIn
    • Never Not Creative Website
    • Creative Mornings where Andy gave a talk on mental health
    • Everymind
    • Anxious Achiever Podcast
    • Streamtime
    • Interbrand
    • Landor
    • R/GA
    • Never Not Finishing School
    • Allies and Never Not Creative
    • HBR Article - the concept of the "ideal worker" and its impact on personal identity


    About our guest

    Andy is an experienced leader in the creative industry with a successful track record of business growth, and creating award winning innovative brands and products. Andy is the creator of Never Not Creative.

    Currently, CEO of Streamtime, project management software for the creative industry, Andy previously co-founded creative agency For The People, and worked in leadership positions at Interbrand, Landor and R/GA. Passionate about improving outcomes for emerging talent, mental health and recognising the value of creativity he founded Never Not Creative in 2018.

    For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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    52 mins
  • E59 The Science of Decision-Making: Enhancing UX with Behavioural Insights with Angela Bliss
    Sep 17 2024

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    “So it's about being able to marry the two, so quant and qual, and to be able to use either one to more deeply explore whatever pattern of behaviour you're trying to unpack...so I think bringing the two together is super powerful.”
    - Angela Bliss

    This week

    Angela Bliss, a seasoned behavioural scientist and designer, shares her unique insights into how decisions are often made subconsciously, long before we’re aware of them. Angela has worked with top-tier companies and government bodies, seamlessly blending behavioural insights with creative execution.

    In this episode, Angela dives deep into the fascinating world where behavioural science meets data science, exploring how this powerful combination can transform the way organisations approach user experience (UX) research. She reveals how understanding subconscious decision-making can be the key to designing truly impactful products and services. Angela shares insights from her experience working with a major bank, where AI and behavioural science are reshaping internal and external campaigns. Angela discusses how organisations are shifting their risk appetite, driven by the need to innovate with AI.

    Tune in to this episode and discover how to harness the subconscious mind's power to drive better decisions.


    In this episode you’ll hear about

    • What is the importance of quantitative data in design?
    • How can designers overcome biases and improve their work?
    • How can one check their own biases?
    • What are the implications of making decisions before being consciously aware of them?
    • What is the best way to understand a person’s point of view or decision-making?
    • How can we design for cognitive ability, including cognitive decline?

    Key links

    • Angela Bliss LinkedIn
    • London School of Economics (LSE)
    • National Australia Bank
    • Telstra
    • Nissan
    • Department of Health (Victoria)
    • Department of Transport (Victoria)
    • "Nudge: Improving Decisions About Health, Wealth, and Happiness" by Richard H. Thaler and Cass R. Sunstein
    • "Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions" by Dan Ariely
    • "Thinking, Fast and Slow" by Daniel Kahneman


    About our guest

    Angela Bliss is a behavioural scientist and designer with over 20 years of experience working with Australia’s largest businesses and government departments including NAB, The Reece Group, Wesfarmers Health, Department of Health, Victoria, Department of Transport, Victoria, Telstra, MYOB, Bunnings, Coles and Nissan. Angela works in the field of applied behavioural science, combining behavioural insights with creative execution across service, product and communication design. Angela is a member of the Global Association of Applied Behavioural Scientists (GAABS) and holds degrees in economics and marketing, and

    For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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    42 mins
  • E58 Mastering Tech Marketing: Strategies for Communicating with Non-Technical Audiences
    Sep 3 2024

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    “I would put tech language and technologies in simple terms. So I pull it apart, put it, and put it back into simple terms that other people would understand. Because with my many years experience of working with tech people, sometimes it's quite difficult for non tech people understand what they talk about. And to make any decisions to purchase, let's say, any software, anyone who's not technical has to understand what it is, what problem is solving. And this is where I come on board and explain people how it's supposed to be. Like, if you're not technical person, I would explain, as a, like your five year old put it in simple terms for you.”

    Olga Bubnova


    This month’s theme

    Olga Bubnova, a tech marketing and branding expert who’s spent 13 years helping companies simplify and thrive. Olga’s not just talking theory—she’s actively transforming businesses by bridging the gap between complex tech and everyday understanding. From industrial automation to AI, Olga has a unique gift for translating dense technical language into clear, actionable insights.

    In this episode, Olga shares her journey from translating embedded systems lingo into plain English to coaching businesses on how to present technology in a way that resonates with non-technical audiences. Whether you’re dealing with blockchain, cybersecurity, or just trying to make sense of software, Olga has tips that can help you break through the noise. Olga also unravels the common challenges faced by entrepreneurs and intrapreneurs alike, from the confusion of choosing the right tools to the paralysis that comes with tech overwhelm.

    If you’re ready to transform how your business approaches technology and cut through the noise, tune in to this episode. Learn how to stay ahead without getting lost in the tech shuffle.

    In this episode you’ll hear about

    • What's different from normal marketing, and how does it help in the technology world?
    • What were the words tech people were using that people didn't understand?
    • How has Olga found, in her experience, the best ways to communicate technology to non-technical audiences? What are some major themes or strategies she focuses on?
    • What are some steps that someone who isn't a technical person should take to understand a technology and translate it for the outside world?
    • How would people within a software company, who aren't technical, go about learning things in the best way, do you think?
    • How to help somebody reacting to tech overwhelm, how to facilitate a conversation to help them focus on the problem, challenge, or goal?
    • Where should leaders look for insight and information about technological changes?
    • How can leaders react more quickly to changes and adopt new technologies effectively?
    • What advice would you give to entrepreneurs or leaders on setting up rituals that promote sharing knowledge about trends and technology within their teams?

    Key links

    • Olga Bubnova LinkedIn
    • Tech Femme Fusion Website

    About our guest

    Olga is a tech marketing and branding expert, specialising in helping tech businesses stand out and attract new opportunities through strategic branding, marketing solutions, and powerful storytelling. Her expertise covers areas like industrial automation, tech start-ups, software development, blockchain, FinTech, cybersecurity, AI, and SaaS, and more.

    Olga is also the co-founder of a start-up named Tech Femme Fusion and hosts the "Marketing for

    For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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    46 mins

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