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The Company Road Podcast

The Company Road Podcast

By: Chris Hudson
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About this listen

In this podcast we’ll be exploring what it takes to change a company. Taking the big steps, or the smaller steps in between.

This one’s for the intrapreneurs. You’ll be getting to know some big, brave and darn right outrageous personalities, luminaries, pioneers of business and hearing what they’ve done to fix the thorniest of problems within organisations.

© 2025 The Company Road Podcast
Career Success Economics Management Management & Leadership Personal Development Personal Success
Episodes
  • E76 Milk the cow vs. Make the future: Your company’s commercial dilemma
    Jun 17 2025

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    “I realised, I'm just an arrogant tw@t that believes I know how to do things, but actually other people know how to do things as well, maybe even much better than I do. And that many solutions are based on context, on history, on future, on vision, on motivation, on setups, on ability, on all kinds of things. So there's no one solution to a problem. There are many, many solutions to a problem.”

    Andreas Moellmann

    In this episode, you’ll hear about:

    • How different cultures approach change and innovation
    • Why companies get stuck repeating past successes
    • The horse race illusion of believing you have a winning method
    • The innovator's dilemma between milking existing profitable models versus investing in new technologies
    • The gap between developing solutions and getting organisations to accept and implement them
    • How company size, systems, and hierarchies impact flexibility and innovation capacity

    Key links

    • Andreas Moellmann on LinkedIn
    • Books: Hitchhiker's Guide to the Galaxy
    • Dentsu
    • Publicis
    • DDB
    • Saatchi & Saatchi
    • Sapient
    • Derren Brown on horse racing

    About our guest

    Andreas helps brands and businesses get future-ready. A seasoned brand and marketing strategist with over 30 years experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo. His experience stretches from automotive, FMCG, consumer electronics and telecommunications to banking and insurance where he worked on Berliner Bank and Gothaer Versicherungen.

    Andreas’ focus lies in connecting brand and marketing thinking with technology to help brands and businesses succeed. His work has been recognised at global, European, and local effectiveness awards, as well as creative competitions such as Cannes. He serves as a judge at the APAC Effectiveness award and local competitions in Hong Kong, Malaysia and Pakistan.

    Today, Andreas provides his experience as an independent brand and marketing consultant across APAC. He currently lives in Bangkok.

    About our host

    Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation consultancy Company Road.

    Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

    Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.


    For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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    50 mins
  • E75 Culture isn’t yoga: What actually drives performance
    May 27 2025

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    “I believe that everyone is a CEO of culture. Every interaction is either a deposit or withdrawal from culture. You can have the most amazing culture within the team, and you can put someone in there that doesn't do the right thing and doesn't treat people in the right way. And if they're in a leadership position, the shadow they leave is even bigger.” — Beth Hall

    In this episode, you’ll hear about:

    • Why culture isn’t something you can “initiative” your way out of
    • The impact of incivility versus workload on burnout
    • What emotional intelligence has to do with team performance
    • Cultural “fit” versus cultural “add”
    • How generational expectations are reshaping what is tolerated at work
    • The power of onboarding and moments that matter
    • Startup culture: speed, messiness and who thrives in it
    • The role of trust in hybrid work
    • Why feedback cultures matter and how to make hard conversations easier
    • What leaders should actually look for in their people data

    Key links

    • Beth’s consultancy: www.culturedge.com
    • Beth Hall on LinkedIn
    • Daniel Goleman’s book on Emotional Intelligence
    • Michael Leiter’s research on burnout and incivility
    • Jim Collins’ concept of “freedom within a framework”
    • Saville Wave psychometric test
    • Netflix’s public culture deck

    About our guest

    Beth Hall is a highly regarded leader in People and Culture, with over 15 years of experience in shaping high-performing cultures across diverse industries. Holding a Master’s in Organisational Psychology from the University of London, Beth combines scientific evidence with lived experience, making her a trusted advisor to complex, dynamic organisations. Her career includes roles such as Global Head of Organisational Development at Cotton On Group, where she led transformational initiatives across a global workforce, and General Manager of Standards and Capability at AHRI, where she set the national benchmark for HR standards and Certification in Australia. Beth’s deep understanding of the people experience at work enables her to design and implement strategies that enable high performing individuals, teams, and cultures. Beth’s approach is grounded in the belief that sustainable, inclusive cultures are the foundation of business success.

    About our host

    Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.

    Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

    Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business lead

    For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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    54 mins
  • E74 Going Guerrilla with AI: Real talk on adoption for teams
    May 13 2025

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    "People are using AI Tools whether they're being allowed to or not. More and more of large organisations’ ways of working are starting to operate out of these things organically."

    Ben Le Ralph

    Listen to the full episode for an in-depth look at how AI is changing the way teams work and why strategy may soon become the next big challenge in the age of AI.

    In this episode, you’ll hear about:

    • What Ben means by the “strategy execution gap”
    • Why AI adoption is messy, fragmented, and very real
    • The comparison between AI and Excel in organisational usage
    • How teams are using AI tools unofficially to move faster
    • The personal vs organisational use of AI - what’s working and what’s not
    • The shift from AI hype to quiet productivity
    • Why grey user insight can still be useful
    • The risks (and benefits) of AI hallucinations
    • Why AI won’t replace jobs - but will shift how we work
    • How delivery bottlenecks are giving way to deeper strategy work
    • The future of AI as a practical, democratic tool for decision-making
    • The emerging value of strategy work in the wake of AI adoption
    • How AI is revealing deeper patterns that drive decision-making, even if not perfectly accurate


    Key links

    • AI for Busy People
    • Meet & Gather
    • B Corp Certification
    • Ben Le Ralph’s TikTok
    • Ben Le Ralph’s LinkedIn

    About our guest

    Ben Le Ralph is the founder of AI For Busy People and runs a small co-working space in Richmond called Meet and Gather.

    Over the past 15 years, he has helped small teams, often within larger organisations, to achieve big things.

    He specialises in supporting business owners and team leaders to align their teams on the right strategy and implement practical systems that supercharge delivery. Ben is passionate about helping teams work smarter and build things that actually move the needle and make an impact.

    Before launching AI For Busy People, Ben co-founded and scaled a B-Corp certified consultancy, growing it to a team of 15+ and $6 million in revenue. His company partnered with some of Australia's most recognisable organisations and government departments to help them rethink how they tackle complex social challenges.

    About our host

    Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.

    Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

    Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.


    For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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    53 mins
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