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“I realised, I'm just an arrogant tw@t that believes I know how to do things, but actually other people know how to do things as well, maybe even much better than I do. And that many solutions are based on context, on history, on future, on vision, on motivation, on setups, on ability, on all kinds of things. So there's no one solution to a problem. There are many, many solutions to a problem.”

Andreas Moellmann

In this episode, you’ll hear about:

• How different cultures approach change and innovation
• Why companies get stuck repeating past successes
• The horse race illusion of believing you have a winning method
• The innovator's dilemma between milking existing profitable models versus investing in new technologies
• The gap between developing solutions and getting organisations to accept and implement them
• How company size, systems, and hierarchies impact flexibility and innovation capacity

Key links

• Andreas Moellmann on LinkedIn
• Books: Hitchhiker's Guide to the Galaxy
• Dentsu
• Publicis
• DDB
• Saatchi & Saatchi
• Sapient
• Derren Brown on horse racing

About our guest

Andreas helps brands and businesses get future-ready. A seasoned brand and marketing strategist with over 30 years experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo. His experience stretches from automotive, FMCG, consumer electronics and telecommunications to banking and insurance where he worked on Berliner Bank and Gothaer Versicherungen.

Andreas’ focus lies in connecting brand and marketing thinking with technology to help brands and businesses succeed. His work has been recognised at global, European, and local effectiveness awards, as well as creative competitions such as Cannes. He serves as a judge at the APAC Effectiveness award and local competitions in Hong Kong, Malaysia and Pakistan.

Today, Andreas provides his experience as an independent brand and marketing consultant across APAC. He currently lives in Bangkok.

About our host

Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation consultancy Company Road.

Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.

For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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“I believe that everyone is a CEO of culture. Every interaction is either a deposit or withdrawal from culture. You can have the most amazing culture within the team, and you can put someone in there that doesn't do the right thing and doesn't treat people in the right way. And if they're in a leadership position, the shadow they leave is even bigger.” — Beth Hall

In this episode, you’ll hear about:

• Why culture isn’t something you can “initiative” your way out of
• The impact of incivility versus workload on burnout
• What emotional intelligence has to do with team performance
• Cultural “fit” versus cultural “add”
• How generational expectations are reshaping what is tolerated at work
• The power of onboarding and moments that matter
• Startup culture: speed, messiness and who thrives in it
• The role of trust in hybrid work
• Why feedback cultures matter and how to make hard conversations easier
• What leaders should actually look for in their people data

Key links

• Beth’s consultancy: www.culturedge.com
• Beth Hall on LinkedIn
• Daniel Goleman’s book on Emotional Intelligence
• Michael Leiter’s research on burnout and incivility
• Jim Collins’ concept of “freedom within a framework”
• Saville Wave psychometric test
• Netflix’s public culture deck

About our guest

Beth Hall is a highly regarded leader in People and Culture, with over 15 years of experience in shaping high-performing cultures across diverse industries. Holding a Master’s in Organisational Psychology from the University of London, Beth combines scientific evidence with lived experience, making her a trusted advisor to complex, dynamic organisations. Her career includes roles such as Global Head of Organisational Development at Cotton On Group, where she led transformational initiatives across a global workforce, and General Manager of Standards and Capability at AHRI, where she set the national benchmark for HR standards and Certification in Australia. Beth’s deep understanding of the people experience at work enables her to design and implement strategies that enable high performing individuals, teams, and cultures. Beth’s approach is grounded in the belief that sustainable, inclusive cultures are the foundation of business success.

About our host

Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.

Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business lead

For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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"People are using AI Tools whether they're being allowed to or not. More and more of large organisations’ ways of working are starting to operate out of these things organically."

Ben Le Ralph

Listen to the full episode for an in-depth look at how AI is changing the way teams work and why strategy may soon become the next big challenge in the age of AI.

In this episode, you’ll hear about:

• What Ben means by the “strategy execution gap”
• Why AI adoption is messy, fragmented, and very real
• The comparison between AI and Excel in organisational usage
• How teams are using AI tools unofficially to move faster
• The personal vs organisational use of AI - what’s working and what’s not
• The shift from AI hype to quiet productivity
• Why grey user insight can still be useful
• The risks (and benefits) of AI hallucinations
• Why AI won’t replace jobs - but will shift how we work
• How delivery bottlenecks are giving way to deeper strategy work
• The future of AI as a practical, democratic tool for decision-making
• The emerging value of strategy work in the wake of AI adoption
• How AI is revealing deeper patterns that drive decision-making, even if not perfectly accurate

Key links

• AI for Busy People
• Meet & Gather
• B Corp Certification
• Ben Le Ralph’s TikTok
• Ben Le Ralph’s LinkedIn

About our guest

Ben Le Ralph is the founder of AI For Busy People and runs a small co-working space in Richmond called Meet and Gather.

Over the past 15 years, he has helped small teams, often within larger organisations, to achieve big things.

He specialises in supporting business owners and team leaders to align their teams on the right strategy and implement practical systems that supercharge delivery. Ben is passionate about helping teams work smarter and build things that actually move the needle and make an impact.

Before launching AI For Busy People, Ben co-founded and scaled a B-Corp certified consultancy, growing it to a team of 15+ and $6 million in revenue. His company partnered with some of Australia's most recognisable organisations and government departments to help them rethink how they tackle complex social challenges.

About our host

Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.

Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.

For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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“It’s not that you are not creative, you just haven’t worked a little more on developing your capacity. We can all be creative.” Dr. Maria Camacho

Dr. Maria Camacho is a global leader in design thinking and innovation. With over 30 years of experience across academia, consulting, and industry, she has helped shape the way organisations think about creativity and collaboration.

In this episode, Maria talks about how design thinking can help people and companies navigate uncertainty.

In this episode, you’ll hear about:

• Why Design Thinking matters now more than ever
• How creative resilience is built through practice
• The emotional highs and lows of the innovation process
• Why organisations still struggle to value design
• Tips to support introverts and quieter voices in ideation
• How to run a “dark horse” prototype that uncovers unexpected solutions
• The role of play and experimentation at work
• Helping teams fall in love with the process, not just the idea
• When to introduce creativity in education and leadership
• What it means to make creativity part of everyone’s role

Key links

• Dr. Maria Camacho LinkedIn
• Recommended Book: The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods (Design Thinking Series)
• Stanford University
• Frog
• Swinburne University of Technology

About our guest

Dr. Maria Camacho is a globally recognised expert in design thinking and strategic innovation with over 30 years of experience across academia, industry, and consulting. With a PhD in Design Thinking and a decade-long partnership with Stanford University's flagship programs, Maria has helped shape innovation practices at global companies and institutions, including Frog, the Australian Department of Health and Aged Care, Westpac, Swinburne University, and global European group Sonae.

Maria’s career spans founding and directing award-winning academic programs, mentoring teams to embrace human-centred approaches, and delivering impactful workshops and keynote speeches around the world. Known for her evidence-based methods, she empowers leaders and teams to tackle complexity with creativity, empathy, and humanity.

Today, Maria runs her independent practice as a speaker, corporate trainer, and advisor, inspiring organisations to foster cultures of innovation and collaborative problem-solving.

About our host

Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.

Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking

For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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"You cannot control how anyone's going to respond to what comes out of your mouth. I think you just have to do it with an open heart and with positive intent and then just let it land. " – Fiona Walsh

Fiona Walsh specialises in guiding people through this kind of deep self-inquiry. She is a mindset coach, change adviser, and host of the Limitless: Unlocking Your True Potential Podcast. With over 20 years of experience, Fiona has helped business leaders and entrepreneurs shift their perspectives and align their careers with their true selves.

In this episode, you’ll hear about:

• How self-awareness impacts leadership and career growth
• The role of inner critics and how to manage them
• Strategies to overcome fear of failure and judgement
• The importance of mindfulness and breathwork in stress management
• How to navigate difficult workplace conversations with confidence
• Understanding workplace dynamics and setting boundaries
• The power of gratitude and reflection in personal development
• Managing uncertainty in career transitions
• The neuroscience behind stress responses and decision-making
• How leaders can support teams through organisational change

Key links

• Fiona Walsh’s Limitless Podcast
• Work with Fiona
• Fiona Walsh’s Instagram
• Fiona Walsh’s LinkedIn
• Email: fiona@fionawalshconsulting.com

About our guest

Fiona Walsh is a mindset coach, change adviser and Podcast Host, who helps entrepreneurs and senior leaders unlock their true potential to create a life of alignment, fulfilment, and expansion. She believes in the power of deep self-discovery to tackle self-doubt and uncover blind spots: when your inner world expands, your external world transforms exponentially.

With over 20 years of experience leading and advising on transformational change programs, including digital and culture transformations, customer experience strategy, and coaching high performers worldwide. Fiona brings a unique blend of strategic insight, personal growth expertise, intuition, and a lifelong curiosity about how humans, teams, and organisations evolve and thrive.

About our host

Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.

Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.

For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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"The difference between ordinary and extraordinary is in that little extra. It's about focusing in on the right things and fixing them...it's more about solutioning in that space."

– Dr. Munib Karavdic

Dr. Munib Karavdic, an award-winning innovation executive, intrapreneur, and CEO of Wave Design.

In this episode, Munib shares his journey from pursuing a PhD in E-Commerce in Australia to leading corporate innovation and eventually founding Wave Design. He discusses key turning points in his career, including the moment he shifted focus from technical E-Commerce to innovation and customer experience. He explains how he navigated corporate resistance to change, drove design-led strategies, and influenced leadership to embrace innovation.

If you're an intrapreneur looking to make an impact, this episode is packed with insights on how to push boundaries, challenge the status quo, and create meaningful change.

In this episode, you’ll hear about:

• The journey from academia to corporate leadership and entrepreneurship
• The challenges of introducing innovation in large organisations
• How small, incremental changes can have a big impact
• Why human-centred design is crucial for business growth
• Strategies for influencing leadership and navigating corporate structures
• The importance of intrapreneurship and how to drive change from within
• How large organisations can work with start-ups effectively
• The future of corporate innovation and leadership in Australia

Key links

• Dr. Munib Karavdic LinkedIn
• Wave Design Website
• Macquarie Bank Website
• St. George Bank Website
• AMP Website

About our guest

Dr Munib Karavdic is an intrapreneur and award-winning innovation executive. He is an expert in design and innovation, helping leaders and organisations drive growth and confidently navigate change.

As a senior executive and Conjoint Professor at UNSW, Munib has led award-winning teams, developed customer-centric strategies, and mentored the next generation of innovators. He combines commercial acumen with human-centred design to create transformative strategies, products, and services across industries.

With a PhD in e-commerce and a career spanning corporate leadership and academia, Munib is passionate about turning ideas into impactful solutions.

About our host

Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.

Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.

For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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"I would go so far as to say it went past an adaption and into a reinvention almost. New York is that city that it's a little bit of a trope, but everyone goes there to reinvent themselves in a way... That’s petrifying, but also incredibly freeing, because you can start to rebuild the person that you really want to be at that stage in your life." – Alanna Lynch

In this episode, you’ll hear about:

• Alanna’s journey from Sydney to New York and back to Australia
• The challenges of adapting to a new culture and leadership style
• Workplace relationships and how to set boundaries as a leader
• The balance between confidence and humility in leadership
• Why trust is the foundation of effective leadership
• The risks and rewards of reinvention in your career
• The importance of curiosity and stepping outside your comfort zone
• How to test ideas and make career decisions with a "fail fast, fail often" mindset
• Leadership lessons from creative agencies, media, and the art world
• Practical strategies for managing workplace dynamics and career growth

Key links

• Alanna Lynch LinkedIn
• Melior Futuri Website
• Melior Futuri by Alanna Lynch Instagram
• Melior Musings Substack
• Alanna's article on Strategic Friendships at Work
• Artnet Website
• The New York Times Website

About our guest

Alanna Lynch is an executive coach and business advisor with over 15 years of experience in unlocking human potential to influence change and drive sustainable growth in creatively driven businesses.

Alanna began her career in advertising in Sydney before moving to New York City, where she held senior leadership roles at some of the world’s most influential creative agencies, media companies, and art platforms.

Before founding MELIOR FUTURI, Alanna was the COO of Artnet, a publicly traded fine art marketplace and newsroom, where she led the strategic transformation of the global operation and drove record growth in its media business. She has also served as CEO of The New York Times Experience Agency and interim CEO of their Social Storytelling Agency, overseeing a successful merger of the two. Previously, she was Managing Director of Chandelier, a renowned New York creative agency known for its work with luxury fashion and lifestyle brands.

About our host

Our host, Chris Hudson, is an Intrapreneurship Coach and Founder of business transformation coaching and consultancy Company Road.

Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few.

For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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Show Notes

"I think one of the main skills that an intrapreneur needs is diplomacy. You need to be able to manage upwards, downwards, sideways. You need to get people's buy-in, engage them in your ideas rather than ramming them down their throats." - Kate Toon

Kate Toon, an award-winning entrepreneur, author, and digital marketing expert, joins us for an insightful discussion. From her humble backyard shed, Kate has built a thriving business universe, empowering thousands through her educational platforms and marketing expertise.

In this episode, Kate shares the valuable lessons learned during her transition from intrapreneur to entrepreneur. She discusses the importance of adaptability, creativity, and the relentless pursuit of a vision.

In this episode, you’ll hear about:

• The key differences between entrepreneurs and intrapreneurs.
• How adaptability and creativity drive success in both roles.
• The importance of persistence over passion in achieving goals.
• Why diplomacy and confidence are essential in corporate environments.
• Lessons from Kate’s journey balancing business and parenting.
• Strategies for managing multiple roles and staying focused.
• Creating environments that foster creativity and autonomy.
• Recognising and harnessing the skills of intrapreneurs.

Key links

• Kate Toon’s Website
• Kate Toon’s LinkedIn
• Books by Kate Toon: Six Figures in School Hours, Six Figures While You Sleep, The Confessions of a Misfit Entrepreneur
• The Clever Copywriting School’s Website
• The Digital Marketing Collective’s Website

About our guest

From her humble backyard shed, Kate Toon has masterminded an ambitious business universe, empowering thousands through her digital marketing and business expertise.

She's the author of "Six Figures in School Hours," a testament to balancing a thriving business while being a dedicated parent. And she has recently released her latest book “Six Figures While you Sleep” - which I can highly recommend to anyone that has their own business and is looking to grow it.

Her accolades include being voted Australia’s Most Influential Small Businesswoman 2022 and winning Businesswoman of the Year 2020.

About our host

Our host, Chris Hudson, is a Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.

Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders in

For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/