I was really humbled this week to find that Jonathan Corley (Director of Experience Strategy, Customer Transformation at Sitecore) had recognised my Ultimate Guide to Generative AI for Marketers on his list of the Top 20 Sitecore assets for marketers and digital experience strategists, alongside some really fantastic assets from some of the leading voices in the DX community. One of the key sections in this eBook is a range of advice on crafting perfect prompts for ChatGPT, so I am summarising it here for you in this episode, which you can refer to and share with colleagues as you need.

You can get the full article here: https://www.linkedin.com/pulse/marketers-guide-crafting-perfect-prompts-chatgpt-daily-james-gray-6mh9e

You can get my eBook here: https://www.dropbox.com/scl/fi/kjrvsoqqfd7ocfj61u36a/Ultimate-Guide-Gen-AI-James-Gray.pdf?rlkey=ww7meji4fow6fkyhi1mr2fzex&dl=1

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It's that time of year (well, actually I might be a bit late to the party) where everyone is outlining their predictions & trends for the new year ahead. It would be remiss of me not to hop aboard the bandwagon. Whilst I think we all know the headlines are choc-full of Gen AI (including the regulation of AI which I wrote about and spoke about on this podcast previously), there's some other interesting trends in there to be aware of.

With this in mind, I thought it would be good to share some highlights and key findings from a recent Gartner report, with their predictions on 2024 and beyond. This episode digs into these trends.

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In the tail-end of last year, Meta began a bold foray into a no-ads subscription model in Europe, setting a precedent for social media platforms. For around £10 a month, users can navigate Facebook and Instagram without the interruption of ads. This move is partly in response to evolving European privacy regulations, but it's also a nod to the growing global concern over data privacy. The move reflects a broader shift in the digital landscape and raises questions about the future of online advertising and privacy.

In this episode we explore what this could mean for marketers and what the wider economic impacts could be. Full article can be found here.

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This year is set to be incredibly interesting for marketers and digital specialists and one area that should really be a focus in 2024 is personalisation and the rise of zero-party data.

In today's bustling retail landscape, every e-commerce, CRM, and loyalty team is on a quest to drive sales, a task that's become more challenging thanks to an increasingly saturated market and decreasing disposable income. The journey is hindered by soaring acquisition costs and the impending end of cookies, signifying a crucial pivot in marketing strategies. At the crux of this shift lies the imperative of customer retention, a notion no longer just desirable but essential for survival and success. In this episode, we'll delve into the heart of this matter.

There is a full newsletter on this topic here.

The Daily Dose of Digital:

In this podcast, we'll explore topics from across the digital spectrum, such as AI’s impact on marketing, the transformative power of composable DXPs, the intricacies of SEO and UX design, and the power of the latest marketing technology.. 

Whether you're a seasoned marketer, a tech enthusiast, or someone curious about the digital world, this podcast is for you. We're here to stay on top of the complexities of digital, one episode at a time. So join me on this journey and let's dive into the fascinating world of digital marketing together. 

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This is the first pilot episode of The Daily Dose of Digital podcast, sharing thoughts from the original article here.

There is absolutely no doubt that 2023 was the year of AI, and in-particular Generative AI (so much so, I wrote an e-book about it which you can get here). However, as we step into 2024, the conversation around Artificial Intelligence Regulation has intensified worldwide. In this final Daily Dose of Digital for 2023, I'll share some thoughts on why I think AI Regulation will be one of the biggest talking points next year.

This surge in regulatory interest stems from AI's pervasive expansion into high-stakes areas like healthcare, finance, and criminal justice, coupled with its potential for misuse in surveillance, discrimination, and even warfare. The lack of public trust, driven by concerns about AI's transparency, accountability, fairness, safety, and privacy, is prompting countries to consider or introduce stringent AI regulations.

As marketers, at the heart of innovation and consumer engagement, we find ourselves at a critical junction where understanding and adapting to these regulations is not just a legal necessity but a strategic imperative.

Read the full article here: https://www.linkedin.com/pulse/snoozefest-alert-necessary-ai-regulation-2024-balancing-james-gray-tdume/

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