Most small businesses and solopreneurs struggle with marketing.

They waste time copying big brands, following flashy trends, and spreading themselves too thin.

The result? Burnout, frustration, and little to show for all that effort. Instead of attracting clients, they’re stuck chasing likes and impressions that don’t convert.

Imagine pouring hours into LinkedIn, TikTok, or email campaigns, only to see crickets.

The competition is fierce, and everyone seems to have a bigger budget, larger teams, and slicker strategies.

It feels impossible to stand out. You’re not Coca-Cola or Nike - you’re a small business owner with limited time, budget, and resources.

Trying to play the same game as the big players is a guaranteed way to lose.

What if you stopped competing on their terms and started playing to your strengths?

The secret isn’t about going bigger - it’s about thinking like an underdog.

Underdogs know how to be scrappy, focused, and strategic.

They don’t waste time mimicking the giants; they carve their own path.

With the right framework, you can simplify your marketing, build a loyal audience, and win clients consistently.

In this episode, we break down four essential steps to reduce the friction between you and your ideal clients.

You’ll learn how to create a clear offer, target the right audience, craft magnetic messaging, and build a time-saving system.

This isn’t about working harder - it’s about working smarter, so your efforts actually pay off.

Ready to ditch the big-brand playbook and market yourself like an underdog?

This approach will change the way you think about marketing forever.

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Many business owners find themselves working long hours without seeing the income they expected.

They’re delivering value but aren’t reaching true financial freedom.

Imagine making £100k a year by working just 10 billable hours a week.

This isn’t only about raising prices; it’s about positioning yourself effectively, attracting clients who genuinely value your expertise, and building a structure that allows you to earn what you’re truly worth.

Without a strategic shift, most business owners will keep working hard without getting closer to real financial independence.

In this episode, we’ll explore the mindset shifts, strategies, and client-focused approaches that can help you move from feeling stretched to running a business model that supports a £100k income.

You’ll hear the story of a business owner who transformed their approach to ensure every hour is well-compensated.

This isn’t about quick wins but about building a sustainable business that respects your time and expertise.

If you’re ready to align your business with real financial goals, this episode will give you the insights to start that shift. Listen in to discover how to create a business that finally works for you.

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In this episode, I’m digging into one of the toughest lessons I’ve learned in business: the high cost of people-pleasing.

It’s something we all think we can avoid – until we’re knee-deep in projects, saying “yes” to every request, and feeling like our work isn’t even ours anymore.

I’ve been there. Burned out.

Frustrated.

Wondering why the business I built for freedom started to feel like a trap.

In this conversation, I get brutally honest about how people-pleasing sneaks in and, before you know it, robs you of your energy, your time, and, frankly, your confidence. I'll take you through the moments I said “yes” when I knew I should have said “no” – and the exact cost of those decisions.

But this episode isn’t just my horror stories.

I’m sharing what I’ve learned about setting boundaries, the importance of clarity, and why respecting your own expertise is the only way to build something sustainable. Because here’s the thing: clients don’t hire you just to make them happy; they want results – and that only comes when you have the courage to stand firm.

This episode is for you if you’ve ever felt:

• Trapped by client demands
• Unsure of where to draw the line
• Tired of putting everyone else first

If you’re ready to protect your time, reclaim your work, and create something that works for you, don’t miss this episode.

It’s about delivering real value, on your terms, and building a business that truly serves you – without sacrificing your sanity.

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I sit down with Tom Thompson, the guy who’s been working with me behind the scenes on my socials and content at MAVERRIK.

We're recording this chat from a motel in Atlanta, and I’ve finally managed to convince him to join me on the podcast.

We’re talking all things TikTok – our six-month journey of trying to crack the platform and the rollercoaster ride that comes with it.

We dive into the ups and downs of content creation, why some of our TikTok's took off while others totally flopped, and how we’ve been experimenting with trends.

You’ll hear about the spontaneous videos we threw together that ended up outperforming the ones we actually planned out.

And, of course, we get into the quirks of TikTok’s algorithm – the mystery of why certain posts skyrocket while others fall flat.

It’s not just about strategy, though.

We talk about the emotional side of creating content, dealing with negativity, and the fine balance between standing out and staying authentic.

If you've ever wondered how to keep your sanity while trying to grow on TikTok, this episode will give you a behind-the-scenes look at how we’ve navigated it all.

Whether you're already on TikTok or just thinking about giving it a go, you’ll get some practical tips and a few laughs along the way.

Tune in to find out how we’ve been using trends to our advantage – and why, sometimes, you just have to keep going and let the numbers speak for themselves.

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In this episode, we’re diving into something that can transform your business – the power of being yourself online.

Too many people are afraid to stand out. They try to please everyone, and in doing so, they end up blending in.

Here’s the reality: people buy from people. But they won’t buy from you if they don’t believe in you. And they won’t believe in you if they can’t see the real you.

Let’s take an extreme example – Donald Trump. Like him or not, his supporters back him because they feel he’s being real. He’s built a fanbase by being bold and unapologetically himself.

Now, I’m not suggesting you turn into Trump, but the principle holds - if you want die-hard supporters, you need to be bold. Be real. Be YOU.

And guess what? You don’t need thousands of fans. In fact, you probably only need about 100 true supporters to build a thriving business.

This episode will challenge you to stop playing it safe. Stop being vanilla. Start owning your personality, your opinions, and the way you do things.

When you do this, you’ll start attracting your tribe. People who believe in you, trust you, and buy from you.

If you’ve been afraid of being too much, of scaring people off, you’re holding yourself back. The truth is, people will love you more for being yourself.

So, are you ready to step up? Tune in and discover why being real is your best marketing strategy.

This episode will change the way you think about personal branding and show you how to stand out.

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Link to my GPT for you to try:

https://chatgpt.com/g/g-K3AIhmLOh-storytelling-posts

In this episode, we dive into one of the most powerful strategies for building meaningful connections and attracting clients on LinkedIn - storytelling.

But we’re not just talking about any stories; we’re talking about how you can transform your own experiences into highly engaging content with the help of AI.

You’ve probably felt the frustration of putting out valuable, well-thought-out posts that don’t quite hit the mark.

Meanwhile, others seem to get all the attention with posts that feel far less substantial.

So, what’s missing?

It’s all about how you connect with your audience on an emotional level - and that’s where storytelling comes in.

This episode is packed with insights on how to use AI to enhance your storytelling, making your LinkedIn posts more relatable and impactful.

We’ll explore how to tap into your own experiences, turn them into compelling narratives, and engage your audience in a way that’s authentic and drives real results.

But there’s more. We’ll also share practical tips on how to integrate these AI-powered strategies into your content creation process, so you can keep your posts fresh and captivating without the overwhelm. Ready to turn your LinkedIn posts into client-attracting stories?

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We’ve all been there, paralysed by the idea of being told "no" or getting criticised, and it’s easy to let that fear hold us back.

Today, I’m sharing my personal journey through this struggle, drawing on years of building my own brand and business on platforms like LinkedIn, where criticism, trolls, and setbacks are part of the daily grind.

I’m not here to sugar-coat it – rejection hurts.

But over time, I’ve learned that "no" isn’t the end. It’s just part of the process. In this episode, I’ll explore why so many of us let fear stop us from taking action, and how embracing failure can actually be the key to moving forward. You’ll hear some of my own stories, from moments that felt career-ending at the time, to realising that none of them truly mattered in the long run.

If you’re stuck because you’re afraid of failing, afraid of hearing "no," or worried about what people might think, this episode is for you.

I’m not going to give too much away, but let’s just say you might start looking at rejection a little differently by the end of this one. Let’s get into it

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