Adam + Kate are feeling themselves on this one - as they beat their annual OKR of recording 20 episodes by the end of 2024 - and they beat that by 2 1/2 months.

The gang is in an extra good mood on this one as they reflect on the life decisions that got them to this point in their podcasting career.

Here's all the highlights and none of the lowlights:

• Kate and Adam cover what they have loved & hated about the first 20 episodes - and what the next 20 could look like.
• LinkedIn has been feeling like an angsty teen that only listens to mid-90s grunge as of late - and the gang tries to figure out why that is.
• Community continues to be all the rage for marketers (and for good reason)... and that's not going to change in 2025.

The gang is joined by Chef (and Inbound correspondent) Will Davidson of Growth Operations Firm to take a crash course in marketing + sales relationships in 2024 - and why marketing teams are always right.

Here's all the highlights, none of the lowlights:

• Kate and Will recap all the fun from Inbound 2024.
• Will gets into why it's never been more important for marketing and sales to work together.
• Will stumps both Adam and Kate when he asks them to pitch slap him with the pod.

In this episode, Adam and Kate dive headfirst into the world of brand building—and spoiler alert: it’s a whole lot more than just picking a cool logo.

Adam tests the waters by asking if happy hours are the unsung heroes of brand building. Kate, in full PR/comms mode, breaks down why founders and execs need to own their brand story from day one (and why consistency is everything).

Other highlights include:

• Why trying to “be authentic” might just be killing your authenticity.
• The dangers of building your audience on platforms you don’t control (looking at you, social media).
• And yes, happy hours...are they the secret sauce to building lasting relationships?

Pour yourself a drink and settle in—it’s time to learn how to build a brand that lasts.