The Don't Be A SaaS Podcast Podcast By Adam O. and Kate Campbell cover art

The Don't Be A SaaS Podcast

The Don't Be A SaaS Podcast

By: Adam O. and Kate Campbell
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Marketing, through an unapologetically millennial lens.Adam O. and Kate Campbell Economics Marketing Marketing & Sales
Episodes
  • The Sales Guy Who Hates Selling (And Outsold the Playbook Anyway)
    May 16 2025

    Most sales reps follow the playbook.
    Ries McQuillan threw it out — and built something better.

    In this episode, we dive into how a former Cutco knife seller became one of the most trusted connectors in Boston’s startup scene — by ignoring the flashy tactics and doubling down on human connection.

    You’ll learn:

    • Why Ries waits two weeks to send his second cold email (and why it works)

    • How he turns one intro into three without being annoying

    • Why channel partnerships aren’t just for late-stage teams

    • What Boston’s founder ecosystem is feeling right now (hint: cautious optimism)

    If you’re tired of the same recycled sales advice, this one’s a fresh take on how trust, patience, and real conversations can still win — even in 2024.

    🎧 Listen now🔗 Connect with Ries: https://www.linkedin.com/in/riesmcquillan/

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    34 mins
  • Parenting, Power & Posting Loudly: A Leadership Episode That Hits Home
    May 9 2025

    What do parenting, leadership, and LinkedIn all have in common? More than you'd think — especially when you're building a career and raising tiny humans in a system that wasn't built for either.

    This week, we sit down with Shali Rana Reed, a powerhouse in tech and unapologetic voice for women, working parents, and inclusive leadership. Together, we unpack:

    • Why real leadership means holding the door and helping others through it

    • How LinkedIn became her rally cry for equity, empathy, and empowerment

    • The silent tax working moms still pay — and why it’s time to flip the bill

    • Why failure is a feature, not a flaw (and why your kids need to see it)

    Whether you're leading a team, raising a family, or figuring out how to do both without losing yourself — this one’s for you.

    👉 Listen now. Share it with someone who needs to hear it. And let’s make room for real talk in B2B.

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    1 hr and 3 mins
  • One Video Won’t Save Your Funnel (and other hard truths about B2B video everyone’s ignoring)
    May 1 2025

    The truth about B2B video? You’re doing it—but probably in the wrong place.

    Tim Bradley (Founder of Pennant, video strategist, and former agency creative lead) joins Kate and Adam to talk about the most overlooked—and highest leverage—spot in your marketing strategy: the middle of the funnel.

    In this episode:

    • Why one video won’t solve all your problems

    • The “Video Marketing Trifecta” every SaaS team should use

    • Real talk on production value, gear, and what actually matters

    • Tim’s favorite mid-funnel project and why it worked

    • Lightning round: worst video advice, biggest myths, and where to start if you’ve got $0

    Grab Tim’s Funnel-Focused Playbook (it’s ungated!) and start showing up where it counts.

    🔗 Connect with Tim on LinkedIn

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    34 mins
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