Spotify Podcast Description:

22 million views on a B2B white paper? Yep, you read that right.

This week, we're headed to Australia to talk with Caroline Voaden, the content strategist behind white papers that don't just inform—they drive real business results.

Caroline turns complex industry insights into compelling stories that boost traffic, build brands, and fuel sales.

🎯 Key takeaways:

• (09:52) Caroline's secret to white papers with massive reach

• (12:25) How to craft emotionally engaging B2B narratives

• (15:55) Proven strategies for maximizing content distribution

Marketers can’t stop talking about AI. But is it the future… or just a fancy way to cut corners?

In this spicy episode, Kate Campbell and Adam O. go all in on the hype vs. the hard truths of AI in marketing—no fluff, no fake gurus.

🎙 Key takeaways:

• (00:06) Nobody actually “gets” AI—and that’s OK.
• (01:00) How AI took podcast production from 6 weeks → 2 days.
• (03:26) Kick It or Keep It? Deep Seek, OpenAI drama, and AI-fueled stock chaos.
• (06:00) The one life task they wish AI could finally solve.
• (08:28) The harsh reality: AI won't save you from doing the work.
• (14:54) Huge AI traps marketers are sleepwalking into (👀 data security).
• (26:36) Adam’s exact workflow: how he built GPTs to automate campaigns, boost conversions, and stand out—without selling his soul.

If you're using AI—or just pretending to—this episode will challenge the way you think.

Tune in. Get real. And make AI your sidekick, not your crutch.

ABM is broken. AI is changing everything. And brand is the only real moat left.

Josh Perk has seen the shifts happening in SaaS firsthand. Before founding Vector, he helped scale Drift’s sales engineering org from Series B to acquisition—watching what makes (and breaks) category creators along the way.

In this episode, Josh breaks down:

• Why traditional ABM is failing sales teams—and what needs to change
• How Vector is flipping the ABM playbook to actually drive revenue
• Why AI is making GTM harder, not easier—and how to stay ahead
• How brand is the only lasting advantage in a world of feature clones
• The pricing play that gives Vector an unfair edge over legacy tools

Key Moments:

00:00 – The problem with traditional ABM and why Apollo got banned from LinkedIn

06:00 – Josh’s journey from Air Force Intel to Drift to founding Vector

10:30 – The biggest mistake Drift made and why being first isn’t enough

15:20 – Why sales teams ignore ABM tools—and what Vector is doing differently

18:45 – How Vector is disrupting SixSense and Demandbase with a new GTM approach

23:00 – Why brand differentiation matters more than ever in SaaS

28:20 – AI is changing buyer behavior—marketers will need to adapt

31:00 – Where to find Josh and how to try Vector for free

This episode will change how you think about GTM.

Try Vector for free: Vector.co

Follow Josh on LinkedIn: https://www.linkedin.com/in/joshuaperk/