The Equestrian Business Podcast

By: Rhiannon-Amber - The Equestrian Business Specialist
  • Summary

  • The show that talks about business for equestrians!
    I'm Rhiannon-Amber, serial entrepreneur, founder of 5 companies, a sales psychology and marketing expert and guest lecturer at the country's leading equine colleges.

    The Equestrian Business Podcast is the show that talks all about business, for equine business owners. I'll be showing you how to bring in more clients, earn more money and have a better mindset.

    Warning - This is a no-fluff zone. You will be held accountable and there are some curse words.

    © 2024 The Equestrian Business Podcast
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Episodes
  • Memory and marketing (the neuroscience one)
    Sep 27 2024

    Today I'm yapping on all about neuroscience behind why you can't remember anything (and why your clients can't remember your marketing efforts)

    We'll be looking at why Noel Gallagher's Instagram bio "People will never, ever forget how you made them feel" is probably the best marketing advice you'll ever get!

    We're be looking at two areas of the brain, the Hippocampus and the amygdala.

    The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts"

    Want to work with me?
    Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultation

    I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business.

    Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

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    20 mins
  • Is Facebook dead for marketing?
    Sep 24 2024

    I get asked this in pretty much any webinar or consultation I've held since I firsts started consulting.

    Here's my answer:

    No, but also yes. It depends on how you're using it.

    Like all platforms and algorithms, Facebook has it's advantages and its disadvantages. So let's dive into what you can do to stand out on Facebook!

    Get your business... FULLY BUCKED!
    CODE SEPTEMBER GETS YOU 30% OFF! (until the end of September, obviously)
    https://www.equestrianbusinessspecialist.com/fully-bucked-online

    The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts"

    Want to work with me?
    Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultation

    I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business.

    Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

    Show more Show less
    17 mins
  • How to keep up with ever-changing algorithms
    Sep 17 2024

    I'm sorry. It's not the algorithm. It's you...

    As a marketing expert, professional algorithm pleaser and sales psychology guru... I have a few things to clear up because the algorithm is taking a right battering on social media recently and honestly it's not fair

    The algorithm (there isn't one there are hundreds working simultaneously) has one single purpose. To keep you scrolling.

    It chooses content that is relevant, fun, engaging and interesting.

    If you fail to make content that is fun, interesting, relevant, engaging and interesting the algorithm will not pick up on it.

    That's not the algorithm's fault. That is its entire job!

    Yes the algorithm changes, a lot. That's because our preferences change a lot.

    In today's episode, I'll teach you how to keep up with ever-changing algorithms!

    The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts"

    Want to work with me?
    Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultation

    I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business.

    Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

    Show more Show less
    19 mins

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