In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

• A big week for AI… but also some data that puts it all in context
• IKEA’s new face of gaming

• Stop calling it SEO

Timestamps

00:00 - A big week for AI… but also some data that puts it all in context

16:14 - IKEA’s new face of gaming

27:43 Stop calling it SEO

What to Listen to Next

• Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
• AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
• FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/

GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand.

You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?”

That’s what I’m going to cover in today’s podcast.

Watch the video instead: https://www.youtube.com/watch?v=FoIc8LkSETo

Get the show notes: ⁠https://exposureninja.com/podcast/336/⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/
• AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
• The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/

In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

• Legal topics have the most AI Overviews - and you're next
• Google’s AI Overviews fail to answer 43% of financial queries
• The FTC’s rules on fake reviews
• Tesco's stripped back ads

Timestamps

00:00 - Legal topics have the most AI Overviews - and you're next

08:57 - Google’s AI Overviews fail to answer 43% of financial queries

22:45 - The FTC’s rules on fake reviews

32:55 - Tesco's stripped back ads

What to Listen to Next

• Are You Ready for Generative Engine Optimisation (GEO)? https://exposureninja.com/podcast/dojo-36/
• The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/

• ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/