• Are AI Shopping Assistants The Next Big Threat to eCommerce? (Dojo #41)
    Nov 22 2024

    In This Episode...

    Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

    This week, we talk about:

    • Perplexity wants AI to do your shopping for you. What does this mean for retailers?
    • Wicked’s Massive Marketing Campaign
    • Ads in AI Overviews


    Timestamps

    00:00 - Welcome to The Dojo by Exposure Ninja

    00:31 - Perplexity wants AI to do your shopping for you. What does this mean for retailers?

    21:57 - Wicked’s Massive Marketing Campaign

    40:14 - Ads in AI Overviews

    Get the show notes:

    ⁠https://exposureninja.com/podcast/dojo-41/⁠⁠


    Request a free review of your website and marketing:

    ⁠https://exposureninja.com/review/⁠


    What to listen to next:

    Why GEO is the New SEO (and How It Works)

    ⁠https://exposureninja.com/podcast/336/⁠


    The Best Digital Marketing Strategies for 2025

    ⁠https://exposureninja.com/podcast/338/⁠


    ChatGPT Search is using BING?! – Everything We Know So Far…

    ⁠https://exposureninja.com/podcast/dojo-39/

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    56 mins
  • ChatGPT Search — The Ranking Factors We Know So Far
    Nov 18 2024

    ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit. So, your next question is probably, "How do I get this thing to recommend my business, products or services?" Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now. So today we're going to be sharing ChatGPT's search ranking factors with you. Timestamps

    00:00 - How ChatGPT with Search Works

    04:16 - How to Rank in Search GPT


    Resources

    • GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735
    • Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
    • OpenAI’s growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974


    Watch the video instead: ⁠https://exposure.ninja/gpt-search-ranking

    Get the show notes: ⁠⁠https://exposureninja.com/podcast/339/⁠⁠

    Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    What to Listen to Next:

    • Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠
    • Why GEO is the New SEO (and How It Works) ⁠⁠https://exposureninja.com/podcast/336/⁠⁠
    • The Best B2B Marketing Strategies for 2025 ⁠⁠⁠https://exposureninja.com/podcast/334/
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    16 mins
  • Meet me in London at the B2B Marketing Expo 2024
    Nov 14 2024

    Join me in London at this year's B2B Marketing Expo.

    I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results".

    If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't an event you can afford to miss.

    Grab a ticket at: b2bmarketingexpo.co.uk

    If it's a bit far for you to travel and you want to catch a small preview of what I'll be talking about, then watch my video via this link: exposure.ninja/the-new-seo

    Hope to see you there!

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    1 min
  • Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #39)
    Nov 13 2024

    In This Episode...

    Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

    This week, we talk about:

    • How to tap into emotions that increase your content’s viral potential
    • The best times to post on social media to maximise engagement
    • How to create compelling headlines that make people say, “Oh wow, that’s interesting!”
    • What to do if your website is impacted by a Google core algorithm update
    • How to make the most of gift guide season — and why niche is king


    Timestamps

    00:00 - Welcome to The Dojo by Exposure Ninja

    00:22 - The Secrets to Going Viral

    16:51 - It's Gift Guide Season

    34:33 - Everything We Know About the November 2024 Core Algorithm Update So Far

    Get the show notes:

    https://exposureninja.com/podcast/dojo-40/⁠


    Request a free review of your website and marketing:

    https://exposureninja.com/review/


    What to listen to next:

    Why GEO is the New SEO (and How It Works)

    https://exposureninja.com/podcast/336/


    The Best Digital Marketing Strategies for 2025

    https://exposureninja.com/podcast/338/


    ChatGPT Search is using BING?! – Everything We Know So Far…

    https://exposureninja.com/podcast/dojo-39/

    Show more Show less
    50 mins
  • The Best Digital Marketing Strategies for 2025
    Nov 11 2024

    Today I’ve got 5 different types of digital marketing strategies to share with you. These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there’s a lot of variety here, meaning there’s something for every type of business. In today’s video I talk about:

    • Cross-pollination
    • AI Driven Search
    • Upselling, Cross-selling and Subscriptions
    • Video Content
    • Audience Segmentation

    Watch the video instead: https://www.youtube.com/watch?v=Zrrvt7qTyNY

    Get the show notes: ⁠https://exposureninja.com/podcast/338/⁠

    Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    What to Listen to Next:

    • Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠https://exposureninja.com/podcast/dojo-38/⁠
    • Why GEO is the New SEO (and How It Works) ⁠https://exposureninja.com/podcast/336/⁠
    • The Best B2B Marketing Strategies for 2025 ⁠⁠https://exposureninja.com/podcast/334/
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    35 mins
  • ChatGPT Search is using BING?! - Everything We Know So Far... (Dojo #39)
    Nov 7 2024

    In This Episode…

    Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

    This week we talk about:

    • The Impact of ChatGPT Search on Marketers
    • The Viral Power of Crumbl Cookies

    Timestamps

    00:00 - The Impact of ChatGPT Search on Marketers

    32:38 - The Viral Power of Crumbl Cookies


    What to Listen to Next

    • Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
    • AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
    • FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/
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    50 mins
  • The Best Local SEO Strategies for 2025
    Nov 6 2024

    This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local


    Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up.


    Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including in local SEO and in some of the world's most competitive markets.


    So in today's podcast we're going to be sharing that award-winning knowledge and breaking down exactly how to do future proof local SEO, with some strong strategies for the year ahead.


    Watch the video instead: https://www.youtube.com/watch?v=lPCEZkzIdYc

    Get the show notes: https://exposureninja.com/podcast/337/⁠⁠

    Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    What to Listen to Next:

    • Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/
    • Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
    • The Best B2B Marketing Strategies for 2025 ⁠https://exposureninja.com/podcast/334/
    Show more Show less
    24 mins
  • Google's AI Overviews to Reach 1 Billion Users by Year-End (Dojo #38)
    Oct 31 2024

    In This Episode…

    Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

    This week we talk about:

    • A big week for AI… but also some data that puts it all in context
    • IKEA’s new face of gaming
    • Stop calling it SEO

    Timestamps

    00:00 - A big week for AI… but also some data that puts it all in context

    16:14 - IKEA’s new face of gaming

    27:43 Stop calling it SEO


    What to Listen to Next

    • Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
    • AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
    • FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/



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    40 mins