Send us a text

Marketing is rarely predictable.

We dig into how marketers can prepare for reactivity with smart tools, brand flexibility, and a strategy-first mindset—so you’re not starting from zero every time.

Send us a text

Shanil Ebrahim, Deloitte Canada's Life Sciences and Healthcare leader, shares his insight on how to approach projects and build relationships for the long term. He emphasizes the importance of being a good listener and deeply understanding the client's needs. He highlights the need for expertise and credibility, actively shaping conversations, and thought leadership in the industry.

Establishing credibility in consulting requires continuous learning, checking your ego at the door, and clear communication. And you have to challenge the status quo - but with respect and by bringing research to back up your perspective.

Consulting is a human business that revolves around understanding people and solving their problems. Building trust and maintaining long-term relationships is key to success.

Keywords
consulting, market authority, listening, client needs, expertise, credibility, pre-built solutions, customization, consulting, credibility, continuous learning, ego, clear communication, challenging the status quo, trust, long-term relationships

Takeaways

• Being a good listener and understanding the client's needs is crucial for establishing oneself as a market authority.
• Demonstrating expertise and actively shaping conversations in the industry adds credibility.
• Balancing pre-built solutions with customization is important to address each client's unique challenges.
• Constantly learning and staying up-to-date with industry trends is essential for credibility and success in consulting. Continuous learning is essential in consulting to stay up-to-date with industry trends and be seen as a leader.
• Checking ego at the door and being willing to ask 'stupid' questions helps establish credibility and build trust with clients.
• Clear communication is crucial in consulting to ensure that recommendations and strategies are understood and implemented effectively.
• Challenging the status quo should be done with respect and solid research, demonstrating thought leadership and pushing boundaries.
• Consulting is a human business that requires empathy, emotional intelligence, and the ability to form and maintain long-term relationships.

Sound Bites

• "If you truly want to establish yourself as a market authority, you need to be a really good listener."
• "Establishing credibility means actively shaping conversations and demonstrating expertise."
• "Consistently challenging the status quo is key to being a trusted advisor."
• "You have to be constantly learning."
• "Check your ego at the door."

Send us a text

Paul do Forno, partner at Deloitte Digital, shares his insights on how to get yourself out there online to build your authority in the market. He emphasizes the importance of having a digital mindset, being consistent in your digital presence, and leveraging partnerships with technology and ecosystem partners. Paul also highlights the significance of focusing on making your clients successful and connecting all the dots in your area of expertise.

Keywords

consulting marketing, go to market, digital mindset, consistency, partnerships, client success

Takeaways

• Be digital and have a digital mindset, and be consistent in your digital presence.
• Look for win-win partnerships with technology and ecosystem partners.
• Focus on making your clients successful and connecting all the dots in your area of expertise.

Chapters

00:00
Introduction and Background

01:53
Being Digital and Consistent

08:06
The Power of Partnerships

15:00
Driving Client Success

21:04
Motivation and Long-Term Success

Send us a text

Your income and your passions don’t have to be separate.

Gord Sandford pivoted his area of focus well into his consulting career – into an area that allowed him to do more of what he cared about.

In this episode of The Fide Podcast, Gord shares how he built his authority as a leader in lifelong learning – after being known for successfully leading digital transformations for years.

Key Takeaways:
🎯 Decide what you want to do and stick with it through thick and thin.
⚠️ Be provocative with your communications. Bring a unique perspective that makes people think.
🏢 Do the work. Don’t just call yourself an expert—show up and demonstrate your authority.
🙅‍♂️ Be honest. Tell your client what they need to hear, even if they don’t want to hear it. They’ll thank you in the long run.

Interested in the Ikigai framework? Here’s a short article that expands on the concept: https://www.forbes.com/sites/chrismyers/2018/02/23/how-to-find-your-ikigai-and-transform-your-outlook-on-life-and-business/

Send us a text

Dan sits down with Dave Zager, Deloitte’s Global Workday FSI leader, to talk about how he’s positioned his team as THE leader in the market.

Key takeaways:
🎯 Be relentlessly focussed on the market. Learn and relearn what the market needs. Don’t make assumptions.
👂 Marketing & Comms is a two-way street. Launching a piece of communications is only the beginning. Listen for feedback and iterate.
🏣 Create repeatable solutions based on your understanding of where company needs overlap.
⭐️ Create a north star to help you make decisions quickly. Stop waffling on low-impact choices.

Send us a text

What the heck is this all about? Well, we're here to help you convince others you're an expert in your consulting domain. In each episode, Daniel Beresh sits down with a consulting leader to discuss how they have built market authority for themselves and their teams - making them the number one pick when a client faces a tough business problem.

The Fide Podcast is created by Daniel Beresh, founder of Fide Creative, a marketing agency focussed on helping consultants build authority and close deals more easily. Learn more at fidecreative.com