https://www.instagram.com/jerome.bolze // https://www.instagram.com/madisonsofficial

https://www.instagram.com/charliehorton

In this episode, we welcome Jerome from Madisons in West Sussex. Jerome shares insights on crafting a premium fitness experience, using marketing and sales strategies to drive growth, and delivering unparalleled value to clients. Discover how his team has refined every aspect of their operation—from organic content to lead management and retention systems—to build a thriving gym business. Whether you’re looking to improve your trial-to-member conversions or master cost control, this episode is packed with actionable advice.

Key Highlights

- Why personalisation is key to trial-to-member conversion.
- Crafting 30-day trials that maximise retention.
- How organic content and engagement drive local gym growth.
- Overcoming the challenges of scaling a gym business.
- The importance of cost control for member satisfaction.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

If you would like to watch our episode with Jake and Tyler from the Madisons team, Click here: https://fitnessmarketing.agency/building-a-thriving-gym?sl=podcastdescription

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness