The Fitness Marketing Agency Podcast

By: Fitness Marketing Agency Limited
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  • Summary

  • The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what’s working right now within the Fitness Industry. If you’re looking for growth in your fitness business, you’ve come to the right place.
    2023
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Economics Hygiene & Healthy Living Leadership
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Episodes
  • From School Hall Bootcamps To Opening A SGPT Gym With 200 High Paying Members

    From School Hall Bootcamps To Opening A SGPT Gym With 200 High Paying Members
    Jan 31 2025
    In this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. Whether you're just starting or looking to grow, Liam’s story is a must-listen for gym owners and online coaches. Key Highlights: - How a marquee gym can hit £16k/month revenue. - Why risk-taking is key to business success. - The power of community in fitness entrepreneurship. - How SGPT boosted client retention. - Strategies for mastering sales and marketing. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency fitness#marketing#gym #fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness 00:00:00 - Introduction 00:00:05 - Liam's Journey to Fitness Business 00:00:49 - Sponsorship Message 00:01:43 - Interview Begins 00:01:54 - Liam's Early Career and Challenges 00:10:59 - Starting a Bootcamp 00:12:59 - Struggles with Business Growth 00:15:26 - Joining FMA 00:19:02 - Risk Taking in Business 00:19:45 - The Importance of Community in Business 00:21:01 - Transitioning from Bootcamps to Small Group Training 00:21:50 - Adapting to Change and Overcoming Challenges 00:22:57 - The Power of Personal Sales Ability 00:30:07 - The Art of Conversation in Sales 00:34:26 - The Importance of Following a Sales Structure 00:34:56 - Delegating Sales and Achieving High Conversion Rates 00:36:02 - The Necessity of Calling Leads 00:37:59 - Persistence in Sales 00:38:23 - Importance of Resilience and Focus 00:38:44 - Securing a Contract 00:39:47 - The Power of Persistence 00:39:59 - The Value of Leads 00:40:22 - Building a Successful Business 00:40:57 - The Importance of Conversion Rate 00:42:10 - Building a Business from Scratch 00:42:16 - The Revenue Breakdown 00:42:29 - Searching for a New Venue 00:45:51 - The New Venue 00:50:45 - Investing in the Facility 00:52:12 - Raising Funds for the Facility 00:54:18 - The Ambassador Program 00:54:55 - The Ambassador Membership 00:55:23 - Securing Initial Investments 00:56:11 - Raising More Funds 00:56:51 - Securing the Funds 00:57:01 - Waiting for the Funds 00:57:24 - Reflection on Past Financial Challenges 00:57:43 - The Ambassador Program 01:02:59 - Reflection on the Journey 01:05:09 - Challenges in Building the Gym 01:09:57 - Overcoming Challenges 01:11:56 - The Gym's Layout 01:13:35 - Key Advice for Success 01:13:40 - Creating a Motivating Environment 01:14:20 - Facility Layout and Design 01:14:30 - Training Studio and Space Utilization 01:15:16 - Timetable and Group Sessions 01:15:43 - Pre-Launch and Target Signups 01:17:10 - Marketing and Sales Strategy 01:19:01 - Creating a Unique Gym Experience 01:21:45 - Importance of Details in Facility 01:23:03 - Membership Growth and Revenue 01:24:57 - Initial Thoughts 01:25:05 - Challenges in Launching a New Facility 01:25:20 - Planning for Future Expansion 01:25:47 - Considering Outdoor Space and Aesthetics 01:26:09 - Budgeting and Future Plans 01:26:52 - The Importance of Location and Future Expansion 01:28:22 - Balancing Business Growth and Personal Happiness 01:30:02 - The Joy of Coaching and Running a Business 01:31:23 - Final Thoughts and Appreciation
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    1 hr and 32 mins
  • The Formula Of The UK’s Top SGPT Gym

    The Formula Of The UK’s Top SGPT Gym
    Jan 22 2025

    https://www.instagram.com/jerome.bolze // https://www.instagram.com/madisonsofficial

    https://www.instagram.com/charliehorton

    In this episode, we welcome Jerome from Madisons in West Sussex. Jerome shares insights on crafting a premium fitness experience, using marketing and sales strategies to drive growth, and delivering unparalleled value to clients. Discover how his team has refined every aspect of their operation—from organic content to lead management and retention systems—to build a thriving gym business. Whether you’re looking to improve your trial-to-member conversions or master cost control, this episode is packed with actionable advice.

    Key Highlights

    - Why personalisation is key to trial-to-member conversion.
    - Crafting 30-day trials that maximise retention.
    - How organic content and engagement drive local gym growth.
    - Overcoming the challenges of scaling a gym business.
    - The importance of cost control for member satisfaction.

    This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance

    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

    If you would like to watch our episode with Jake and Tyler from the Madisons team, Click here: https://fitnessmarketing.agency/building-a-thriving-gym?sl=podcastdescription

    #fitness
    #marketing
    #gym
    #fitnessmarketingagency
    #gymowner
    #personaltrainer
    #fitnessbusiness
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    1 hr and 51 mins
  • How To Get More Qualified Leads & Customers From Your Meta Ads

    How To Get More Qualified Leads & Customers From Your Meta Ads
    Jan 15 2025

    https://www.instagram.com/mrbenjamindavis

    Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales

    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription.

    In this episode, Toby, FMA’s paid ads manager, shares his secrets for mastering Meta ads in 2025. Managing £2 million in ad spend annually and strategising for over 400 clients, Toby knows what works. From perfecting your front-end offers to nurturing leads and boosting sales skills, we’ll uncover the strategies that can transform your ad performance and increase your ROI. Whether you’re a gym owner or online coach, these actionable tips will change how you approach paid ads forever.

    Key Highlights:

    • Why higher prices drive better ad performance.

    • The difference between warm leads and Meta leads.

    • The sales skills you can’t afford to ignore.

    • How to interpret key metrics in your ad dashboard.

    • Create a marketing calendar that keeps leads flowing.

    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

    #fitness

    #marketing

    #gym

    #fitnessmarketingagency

    #gymowner

    #personaltrainer

    #fitnessbusiness

    #onlinecoaching

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    54 mins

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