Our guest this time is Marketing Consultant, and Founder of CRoche Consulting, Caleb Roche. In this episode we chat about: how communication and marketing channels have changed in recent years; what kind of lead generation or sales process a freelancer needs to use now; how to re-engage your existing following or client base if you need to; how data and analytics play their role in successful marketing; new algorithm changes on Google, and whether we should be prepared for it...and more about understanding marketing strategy and implementation.

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Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/T3Cwj_W382M

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/////// Links mentioned in this episode

// CRoche Consulting website: https://www.crocheconsulting.com/

// Caleb on LinkedIn: https://www.linkedin.com/in/caleb-roche/

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/////// Aspect Avenue

An empowering companion on your freelancing or solopreneur journey!

Find our free guidance and resources at https://aspectavenue.com

Our guest this time is author, speaker, podcaster and coach, Andrew Miller, and in this episode we chat about some of the common things that stop people from enjoying their business; success in your business if you don't enjoy your work; steps you can take to deal with situations that prevent you from enjoying your business...and more about enjoying your work and life.

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Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/rKEBxd2bSto

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/////// Relevant Links

// Andrew's website: https://www.businessenjoyment.com/ (download your free copy of the book, 'More Than Just Money' at the site)

// The Tingle Zone podcast: https://podcasts.apple.com/us/podcast/the-tingle-zone-with-andrew-miller/id1461708040

// More about the Breathing Spaces groups: https://www.businessenjoyment.com/breathingspaces

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/////// Aspect Avenue

An empowering companion on your freelancing or solopreneur journey!

Find our free guidance and resources at https://aspectavenue.com

LinkedIn expert, Daniel Alfon, joins us to chat about a number of aspects when it comes to leveraging LinkedIn in the most effective ways for your freelance business.

The discussion includes useful insights and advice, such as: the best place to start for using LinkedIn to get clients and projects; treating your LinkedIn Profile like a website; whether it's necessary to have a lot of connections; the best strategy for making 'new' connections; the best approach for building a presence and getting noticed on LinkedIn; how often you should post, and what you should post, and more great advice.

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Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/pp1scQF6cNc

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/////// Links mentioned in this episode (and other relevant resources)

// Daniel's website: https://www.danielalfon.com/

// Why Is LinkedIn The Most Powerful Tool to Boost Your Business?

https://www.danielalfon.com/why-is-linkedin-the-most-powerful-tool-to-boost-your-business/

// How often should you share?

https://www.linkedin.com/pulse/20140326164811-212135-how-to-optimize-your-sharing-on-linkedin/

// The importance of your Headline:

https://www.danielalfon.com/#freebie

// 7 types of linkedin requests (expanding on the featured cartoon):

https://marketoonist.com/2020/02/linkedinrequests.html

// Daniel's book, 'How to Build a LinkedIn Profile for Business Success':

https://www.amazon.co.uk/dp/B00N18B2RS/ref=cm_sw_em_r_mt_dp_SN5NJP71W7474A4DEEC7

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/////// Aspect Avenue

An empowering companion on your freelancing or solopreneur journey!

Find our free guidance and resources at https://aspectavenue.com