Our guest this time is Marketing Consultant, and Founder of CRoche Consulting, Caleb Roche. In this episode we chat about: how communication and marketing channels have changed in recent years; what kind of lead generation or sales process a freelancer needs to use now; how to re-engage your existing following or client base if you need to; how data and analytics play their role in successful marketing; new algorithm changes on Google, and whether we should be prepared for it...and more about understanding marketing strategy and implementation.

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Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/T3Cwj_W382M

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/////// Links mentioned in this episode

// CRoche Consulting website: https://www.crocheconsulting.com/

// Caleb on LinkedIn: https://www.linkedin.com/in/caleb-roche/

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/////// Aspect Avenue

An empowering companion on your freelancing or solopreneur journey!

Find our free guidance and resources at https://aspectavenue.com

Our guest this time is author, speaker, podcaster and coach, Andrew Miller, and in this episode we chat about some of the common things that stop people from enjoying their business; success in your business if you don't enjoy your work; steps you can take to deal with situations that prevent you from enjoying your business...and more about enjoying your work and life.

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Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/rKEBxd2bSto

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/////// Relevant Links

// Andrew's website: https://www.businessenjoyment.com/ (download your free copy of the book, 'More Than Just Money' at the site)

// The Tingle Zone podcast: https://podcasts.apple.com/us/podcast/the-tingle-zone-with-andrew-miller/id1461708040

// More about the Breathing Spaces groups: https://www.businessenjoyment.com/breathingspaces

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/////// Aspect Avenue

An empowering companion on your freelancing or solopreneur journey!

Find our free guidance and resources at https://aspectavenue.com

LinkedIn expert, Daniel Alfon, joins us to chat about a number of aspects when it comes to leveraging LinkedIn in the most effective ways for your freelance business.

The discussion includes useful insights and advice, such as: the best place to start for using LinkedIn to get clients and projects; treating your LinkedIn Profile like a website; whether it's necessary to have a lot of connections; the best strategy for making 'new' connections; the best approach for building a presence and getting noticed on LinkedIn; how often you should post, and what you should post, and more great advice.

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Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/pp1scQF6cNc

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/////// Links mentioned in this episode (and other relevant resources)

// Daniel's website: https://www.danielalfon.com/

// Why Is LinkedIn The Most Powerful Tool to Boost Your Business?

https://www.danielalfon.com/why-is-linkedin-the-most-powerful-tool-to-boost-your-business/

// How often should you share?

https://www.linkedin.com/pulse/20140326164811-212135-how-to-optimize-your-sharing-on-linkedin/

// The importance of your Headline:

https://www.danielalfon.com/#freebie

// 7 types of linkedin requests (expanding on the featured cartoon):

https://marketoonist.com/2020/02/linkedinrequests.html

// Daniel's book, 'How to Build a LinkedIn Profile for Business Success':

https://www.amazon.co.uk/dp/B00N18B2RS/ref=cm_sw_em_r_mt_dp_SN5NJP71W7474A4DEEC7

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/////// Aspect Avenue

An empowering companion on your freelancing or solopreneur journey!

Find our free guidance and resources at https://aspectavenue.com

Destini Copp helps people to reduce their reliance on purely services or freelance work, and in this episode we chat about adding digital products, or online courses to your freelance offering, why you would want to, what works best, where to start...and other interesting ideas and advice about boosting income by offering digital products, or online courses.

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Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/9Fk9va-m1Mo

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/////// Links mentioned in this episode

// Destini's website: https://destinicopp.com/

// The Course Creator's MBA Podcast can be found on Apple Podcasts at https://podcasts.apple.com/us/podcast/the-course-creators-mba-podcast/id1454831898 and also on Destini's website

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/////// Aspect Avenue

An empowering companion on your freelancing or solopreneur journey!

Find our free guidance and resources at https://aspectavenue.com

Our guest this time is Kenzi Wood, a highly successful freelance copywriter, and in this episode we chat about client retention and how it's a major factor in Kenzi's success; how to enjoy a reliable and consistent income by getting clients on a retainer; some great tips for freelance copywriters, and tips if you write your own copy, and also some good advice about getting referrals for your business.

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Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/G_1W4W7KIrU

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/////// Links mentioned in this episode

// Kenzi's website: https://kenziwrites.com/

// LinkedIn profile: https://www.linkedin.com/in/kenziwrites/

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/////// Aspect Avenue

An empowering companion on your freelancing or solopreneur journey!

Find our free guidance and resources at https://aspectavenue.com

Our guest this time is Jonathan McLernon, an Online Nutrition Coach, as well as mentor to new coaches building their business - and in this episode we chat about: why organic marketing can be enough for a freelancer to succeed, at least in the beginning; what the value of building a large audience is and whether it's even necessary; why the goal of a 6-figure income (mentioned a lot online at the time of recording) is overrated...and more.

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Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/J9AmCNAJRX8

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/////// Links mentioned in this episode

// Jon on Facebook: https://www.facebook.com/canadianomad

// Jon's book - How To Build and launch your Online Coaching Business in 28 Days or Less: https://leanandefficient.business/28-day-coach

// Email: coachjon@jonmclernon.com

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/////// Aspect Avenue

An empowering companion on your freelancing or solopreneur journey!

Find more guidance and resources at https://aspectavenue.com

Our guest, Colette Broomhead helps mums in service based businesses to cut out the noise and overwhelm and find simple strategies to achieve consistent 5k months. Her focus is on playing to your strengths, building strong habits and keeping it light and fun!

With 13 years of experience in business and marketing, Colette works with mums in particular, to create strategies and foundations for a thriving business, that gives her clients freedom of time, money, and location.

In this episode, we chat about dealing with overwhelm, getting clients, developing a better mindset, coping with family and home distractions...and other useful stuff for freelancing mums and freelancers in general.

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Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/S6zHZdQLCkA

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/////// Links mentioned in this episode

// Facebook Group, 'Fully Booked Mums': https://www.facebook.com/groups/fullybookedmums

// 60-minute Strategy Call: Contact Colette via the Fully Booked Mums group, or find out more and contact her at https://www.colettebroomhead.com

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/////// Aspect Avenue

An empowering companion on your freelancing or solopreneur journey!

Find our free guidance and resources at https://aspectavenue.com

There are a number of reasons why you might want to turn your solo or small freelancing business into an agency at some point. You can serve a lot more clients, generate a much larger personal income, and enjoy taking your business to a whole new level.

Kaitlyn Study joins us from Orlando, Florida, and she's the owner of South Street & Co. a marketing agency that helps freelancers and small businesses to grow, strategically and successfully.

We chat about the basic steps you would take, scaling your business, important things to think about, and more...

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Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/-MDk1KIxvVo

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/////// Links mentioned in this episode

// South Street & Co website: https://southstreetmarketing.com/

// Get Your Marketing Checklists: http://bit.ly/SSCoChecklist

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/////// Aspect Avenue

An empowering companion on your freelancing or solopreneur journey!

Find our free guidance and resources at https://aspectavenue.com