While 2020 was a challenging year for many industries around the world due to the Covid-19 pandemic, the localization industry proved impervious to crisis. This industry is ubiquitous - we all need language to communicate, whether that’s in a virtual business meeting, Netflix show or rental agreement, so it’s clear that the need for localization and translation isn’t going anywhere, particularly in our increasingly digital world. But how can we expect to see things progress for localization? What will our content strategies look like? How important are TMS tools and machine translation? How can we measure the impact of our work and track ROI? Get the perspective of language industry experts from Lionbridge, Nimdzi Insights, and CSA Research in this final panel of the MultiLingual Winter Series 2021.

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Panelists

Cynthia A. Stephens is Global Vice President of Demand Generation at Lionbridge, where she leads a team focused on aligning account-based marketing, demand generation, field marketing and digital marketing with business strategy across all segments and countries. She is a B2B marketing architect, with a background in math/economics, fostering a qualitative and data-driven approach to marketing.

Kajetan Malinowski is Senior Director of Product Strategy at Lionbridge, where he is responsible for product strategy and developing an AI-enabled localization platform. He is a successful corporate entrepreneur with a track record of designing, operationalizing, scaling new products and experience in digital transformation, product strategy and business model development.

Brian Randall is Vice President of NA Strategic Accounts at Lionbridge, guiding and supporting global brands to expand into new markets utilizing AI/MI, localization, personalized digital marketing and dynamic CX technologies. He and his team are committed to bringing real-life experience and sharing strategic insights with their clients.

Renato Beninatto is Chairman and Co-founder of Nimdzi Insights, as well as Chairman of MultiLingual Media. He has served on the executive teams for some of the localization industry’s most prominent companies and is the author of The General Theory of the Translation Company. He brings his experience in sales, marketing, technology/automation, and operations to bring clarity into his consulting engagements on topics like buyer behavior, trends, pricing, automation, growth, competitive analysis, and M&A.

Arle Lommel is a Senior Analyst at CSA Research where he focuses on language technology, the language industry, standards, quality evaluation, and macroeconomic factors related to language. Widely published in the field, he focuses on both the technical and business aspects of the industry and how they relate to each other.

⏲️ Timestamps
00:00 - Welcome
03:15 - How did the industry fare in 2020?
10:42 - What to expect in 2021
16:56 - New tech trends
27:10 - How important is a TMS?
36:17 - Content driven strategy
46:24 - Content audits
1:00:08 - ROI driven strategy
1:07:43 - Globalization driven strategy
1:16:38 - Translating without a source?
1:20:14 - Listen to the local markets
1:22:37 - Translation without humans?
1:25:53 - The future of Localization
1:29:19 - Augmented reality landscape

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