If you've ever blamed your marketing agency for poor results, this episode will challenge everything you think you know about paid ads, lead generation, and agency relationships.

Adam Kifer joins Mike Arce to reveal why most gym and martial arts studio owners fail with ads—and what separates the top performers from the frustrated ones. From community-driven lead strategies like “business baskets” to retargeting hacks and onboarding that actually works, this is your new playbook for scaling smarter.

Chapters
(00:00) Introduction
(02:57) The #1 Key to Agency Success
(06:18) Stop Treating Agencies Like Vendors
(09:45) This $450 Local Strategy Got 250 Leads
(15:14) Retargeting That Actually Works
(28:57) Social Proof That Drives Real Conversions
(34:05) The 3 Levers That Actually Grow Revenue
(36:22) Why Most Gym Owners Ignore Critical Metrics
(40:57) How Adam Accidentally Built a 50-Client Agency

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

🔔 Hit the notification bell so you never miss an episode of The GSD Show!

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

Connect with Adam Kifer
Instagram: https://www.instagram.com/adamkifer
YouTube: https://ww.youtube.com/⁨@adamkifer⁩

Mike Arce sits down with Lindsay Greenlee, a former PhD professor who walked away from academia to launch one of the top 5 Pure Barre franchises in the country. She didn’t just build a studio—she built a movement that’s helped over 1,000 women reclaim their health and confidence.

Lindsay shares exactly how she turned her lack of fitness industry experience into a superpower—leveraging storytelling, clarity, and community to create a brand that closes 60% of leads without high-pressure sales. From content that converts to building a team you can trust, this episode is a masterclass in how to scale a studio that runs on retention, not constant acquisition.

Chapters
(00:00) Introduction
(02:15) Lindsay's Background and Transition from Academia
(08:30) Building the Pure Barre Business
(15:00) Lead Generation Strategies
(22:00) Achieving a 60% Close Rate
(28:30) Retention and Community Building
(35:00) Advice for Gym Owners

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

🔔 Hit the notification bell so you never miss an episode of The GSD Show!

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Connect with Lindsay
Instagram: https://www.instagram.com/lindsay.at.pb/
YouTube: https://youtube.com/@lindsaygreenlee5553
Website: https://zaap.bio/TrainwithLindsay

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

“You shouldn’t work in your business—only on it.”

It’s a phrase we’ve all heard. Maybe even lived by. But in this episode of the GSD Show, Loud Rumor CEO Mike Arce challenges that long-standing business mantra and unpacks a powerful asterisk we’ve all been missing.

After a candid fireside chat with high-performing entrepreneurs (including one with a $500M valuation), Mike shares why sometimes getting in the weeds is not only necessary—it’s the smartest move a leader can make. From shadowing employees to stepping into unfilled roles, this episode explores how strategic immersion inside your business can actually unlock the breakthroughs you need to work on it more effectively.

You’ll walk away with a sharper lens on:

• When it’s wise to jump into the day-to-day

• How to avoid getting stuck in the “operator trap”

• Why AI, automations, and VAs can only go so far

• How to treat “in the business” work like a house flip—not a permanent home

If you’ve ever felt torn between delegating and diving in, this episode is for you.

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor