If you've ever blamed your marketing agency for poor results, this episode will challenge everything you think you know about paid ads, lead generation, and agency relationships.

Adam Kifer joins Mike Arce to reveal why most gym and martial arts studio owners fail with ads—and what separates the top performers from the frustrated ones. From community-driven lead strategies like “business baskets” to retargeting hacks and onboarding that actually works, this is your new playbook for scaling smarter.

Chapters
(00:00) Introduction
(02:57) The #1 Key to Agency Success
(06:18) Stop Treating Agencies Like Vendors
(09:45) This $450 Local Strategy Got 250 Leads
(15:14) Retargeting That Actually Works
(28:57) Social Proof That Drives Real Conversions
(34:05) The 3 Levers That Actually Grow Revenue
(36:22) Why Most Gym Owners Ignore Critical Metrics
(40:57) How Adam Accidentally Built a 50-Client Agency

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

🔔 Hit the notification bell so you never miss an episode of The GSD Show!

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

Connect with Adam Kifer
Instagram: https://www.instagram.com/adamkifer
YouTube: https://ww.youtube.com/⁨@adamkifer⁩

Mike Arce sits down with Lindsay Greenlee, a former PhD professor who walked away from academia to launch one of the top 5 Pure Barre franchises in the country. She didn’t just build a studio—she built a movement that’s helped over 1,000 women reclaim their health and confidence.

Lindsay shares exactly how she turned her lack of fitness industry experience into a superpower—leveraging storytelling, clarity, and community to create a brand that closes 60% of leads without high-pressure sales. From content that converts to building a team you can trust, this episode is a masterclass in how to scale a studio that runs on retention, not constant acquisition.

Chapters
(00:00) Introduction
(02:15) Lindsay's Background and Transition from Academia
(08:30) Building the Pure Barre Business
(15:00) Lead Generation Strategies
(22:00) Achieving a 60% Close Rate
(28:30) Retention and Community Building
(35:00) Advice for Gym Owners

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

🔔 Hit the notification bell so you never miss an episode of The GSD Show!

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Connect with Lindsay
Instagram: https://www.instagram.com/lindsay.at.pb/
YouTube: https://youtube.com/@lindsaygreenlee5553
Website: https://zaap.bio/TrainwithLindsay

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

“You shouldn’t work in your business—only on it.”

It’s a phrase we’ve all heard. Maybe even lived by. But in this episode of the GSD Show, Loud Rumor CEO Mike Arce challenges that long-standing business mantra and unpacks a powerful asterisk we’ve all been missing.

After a candid fireside chat with high-performing entrepreneurs (including one with a $500M valuation), Mike shares why sometimes getting in the weeds is not only necessary—it’s the smartest move a leader can make. From shadowing employees to stepping into unfilled roles, this episode explores how strategic immersion inside your business can actually unlock the breakthroughs you need to work on it more effectively.

You’ll walk away with a sharper lens on:

• When it’s wise to jump into the day-to-day

• How to avoid getting stuck in the “operator trap”

• Why AI, automations, and VAs can only go so far

• How to treat “in the business” work like a house flip—not a permanent home

If you’ve ever felt torn between delegating and diving in, this episode is for you.

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor

In this new episode of The GSD Show Podcast, Mike opens up about a personal battle with burnout that stretched across nearly half a year—and the surprising realization that pulled him out of it.

What if burnout isn’t really about being overworked? What if it’s about lack of progress?

Mike shares the internal dialogue, tough questions, and game-changing mindset shift that helped him rediscover motivation, re-energize his team, and dramatically reduce member attrition—all without switching companies or overhauling his role.

If you’ve ever felt stuck, tired, or uninspired in your work—even if it’s work you love—this episode is a must-listen. Learn how to:

• Recognize the hidden root of burnout

• Reframe your thinking to break the cycle

• Use your business as a tool to train your mind for progress

• And reignite the fire that got you started in the first place

➡️ Listen now and start building the skill that keeps burnout from following you into your next venture.

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor

What if you could grow your gym to full capacity—without spending a dollar on ads? Laurel Roach reveals the strategy that helped her do exactly that.

In this episode of The GSD Show with Mike Arce, fitness entrepreneur and Alloy franchise partner Laurel Roach breaks down the referral and relationship marketing system that’s fueling explosive growth at her North Scottsdale location and how you can do the same. A former corporate executive turned purpose-driven business owner, Laurel shares the mindset, tactics, and community-building playbook that helped her go from cold start to sellout.

You’ll learn how to build high-value partnerships with local businesses, create authentic cross-promotions that drive leads, and launch member-get-member referral programs that feel good and convert. Laurel also opens up about overcoming rejection fears, her journey from burnout to impact, and how she’s creating a ripple effect of transformation for her members, her team, and her family.

Chapters:
(00:00) Introduction
(03:12) From Janitorial Sales to Gym Owner: Laurel’s Backstory
(08:45) The Service-First Mindset Behind Her Referral Success
(16:51) How to Build Local Partnerships That Actually Drive Leads
(21:10) Scripts, Social Tactics & Real Walk-In Conversations
(30:22) Creating the Scottsdale Wellness Collective
(34:46) The Instagram Strategy That Launched Her Studio
(41:53) Monthly Referral Events That Convert on the Spot
(47:16) Rejection Proof: How to Sell Without Fear
(52:13) The Real Close Rate—and What Success Really Looks Like

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Connect with Laurel
https://www.instagram.com/laurelroach
https://www.instagram.com/alloyscottsdalegrayhawk
https://alloypersonaltraining.com/location/scottsdale-grayhawk-az/

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

You’re Sitting on a Goldmine: Unlocking the Power of Email in Your CRM

In this episode, Mike Arce, CEO of Loud Rumor, reveals why most fitness studios are sitting on a goldmine—and wasting it. With over 4,000 gyms served across 11 countries, Mike breaks down the real difference between sending emails and doing email marketing.

Learn why your CRM is your most underutilized asset, how to think about paid vs. earned vs. owned traffic, and what a proper customer acquisition cost (CAC) should look like if you're aiming for real profitability. He also shares one of the most effective email tactics studios can use today to reignite leads you thought were long gone—the legendary 9-word email.

Whether you're trying to drop CAC, boost lifetime value, or stop depending solely on paid ads, this episode will show you how to turn your list into a lead-generating machine.

🔗 Learn more: loudrumor.com

What if social media could consistently bring new members to your gym without spending a fortune on ads? Felicia Romero shares her game-changing strategies that every gym owner needs to know!

In this episode of The GSD Show with Mike Arce, powerhouse entrepreneur, fitness expert, and media personality Felicia Romero reveals the strategies behind her rapid gym growth. As a franchise partner with Ohm Fitness and host of the Hi Felicia Podcast, Felicia shares how she turned her gym into a thriving community-driven business while mastering high-ticket sales and leveraging organic social media tactics.

You'll learn how to build a bulletproof belief system, integrate AI-driven marketing strategies, and maximize content creation efficiency – all while keeping your members engaged and coming back. Plus, Felicia opens up about her personal journey with fitness after 40 and how her mindset has transformed her entrepreneurial path.

Chapters:
(00:00) Introduction
(01:26) Social Media Hacks That Attract New Members
(08:14) High-Ticket Sales: Sell More Without Feeling Sleazy
(19:36) Building a Community That Keeps Members Coming Back
(23:10) How AI Can Help Your Gym Get More Clients
(27:33) Turning Social Media Followers into Paying Members
(34:24) Staying on Trend: Real-Time Social Media Strategies
(40:25) Content Creation Tips for Busy Gym Owners
(45:28) The Best Editing Tools for Quick, Professional Videos
(54:31) Final Thoughts: Key Takeaways to Grow Your Gym

🔗 Ready to GROW your gym? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Connect with Felicia:
Website: www.feliciaromero.com
Instagram: www.instagram.com/feliciaromero
Hi Felicia Podcast: https://podcasts.apple.com/us/podcast/hi-felicia-podcast/id1452882382

More From Loud Rumor
Website: www.loudrumor.com
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor