Episodes

  • Coralee Zueff's Top Tips to Help Technicians Trust Service Advisors
    Jan 30 2025

    Got big goals for your shop this year? Shop Boss can take them to the next level!


    Today, Jimmy Purdy and Coralee Zueff talk about shop management and how to find the ideal ratio of technicians to service advisors. Jimmy asks Coralee to share her experience and advice to shop owners on how to gain trust between advisors and technicians. Coralee gives tips on setting expectations and improving diagnostic processes for shop owners.

    00:00 "Gearbox Podcast: Automotive Journeys"

    05:42 Setting Customer Expectations as Advisors

    07:17 Flexible Collaboration in Auto Shops

    09:50 Streamlining Diagnostic Time Approval

    14:42 Improving Diagnostic Processes in Shops

    19:46 Handling Customer Complaints

    22:44 Embracing Mistakes for Growth

    23:46 Effective Communication in Shops

    28:53 Balancing Car Repair vs. Replacement

    30:55 "Comprehensive Car Inspection Sales Strategy"

    34:43 "Balancing Human Touch in Sales"

    38:49 DIY Auto Troubleshooting Tips

    42:46 Finding Comfortable Terminology

    45:46 Training Service Advisors on Brake Maintenance

    49:00 Positive Feedback Journal

    50:33 Global Auto Industry Coaching Classes

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    53 mins
  • You Got a Negative Review At Your Shop. Now What? Todd Westerlund Weighs In
    Jan 23 2025

    Got big goals for your shop this year? Shop Boss can take them to the next level!


    Todd Westerlund is an industry vet. Over 15 years of technical experience and more than 18 years in the repair shop coaching. Todd is a believer in opening your shop seven days a week for ultimate customer service. He also shares advice on how to make your processes more efficient.

    00:00 Industry Insights & Training

    07:25 Technician's Journey: 15 Years Experience

    10:46 Hands-On Training Initiative

    20:16 Flexible Work Schedules Benefit All

    23:15 Balancing Technician Ego and Client Needs

    29:42 Problem Solving in Auto Repair

    33:42 Overwhelmed by Work Demands

    38:17 Investing in Employees' Future

    42:25 "Streamlining Inspection Process"

    47:43 "Confession About Car Brake Negligence"

    56:42 "Prioritizing Morally Right Hospitality"

    58:03 "Open Invitation despite Poor Reviews"

    01:05:55 Welcoming Shop Tour Experience

    01:12:05 Call Center Amplifies Pre-booking Revenue

    01:16:06 "Shops Boost Sales with Callbacks"

    01:19:14 Bones: Protection Against Slips

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    1 hr and 22 mins
  • These Kids Blew My Mind! Teen Siblings Ava and Kingston Talk Transmissions
    Jan 16 2025

    Got big goals for your shop this year? Shop Boss can take them to the next level!


    Jimmy talks with Kingston and Ava about their family-run transmission business at AAPEX 2024. Ava shares her journey in office management and how she's learned hands-on and gotten pretty good at multitasking. Kingston is excited about the technical side of the business, and even though he's in the 8th grade, he loves rebuilding transmissions.

    00:00 Transitioned from packaging to office management tasks.

    05:51 Mom suggests learning web design for marketing.

    08:49 Working for Dad's business is fulfilling.

    11:53 Inspect and test cores, then box them.

    15:02 Memorize, build, clean, polish, update, test, ship.

    18:45 AAPEX is such a cool place, but you don't see many kids.

    19:27 Great ATRA Expo-Apex combo boosts knowledgeable discussions.

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    24 mins
  • Pricing, Shop Expansion, and Customer Engagement in Auto Repair
    Jan 9 2025

    Got big goals for your shop this year? Shop Boss can take them to the next level!


    Listen to Arun's podcast "We Are Driven"

    In this episode, Jimmy Purdy is joined by Arun Coumar, owner of Driven Auto Care and host of the "We Are Driven" podcast. Arun discusses the significance of efficient operations and avoiding high-pressure sales tactics to enhance the customer experience. Jimmy shares the challenges he faced in expanding his business, emphasizing the importance of having documented procedures for consistent quality.

    00:00 Misdiagnosed allergy; later treated as seasonal allergies.

    10:19 Experience teaches more than the SOP manual does.

    12:59 Mistakes and engaged technicians enhance learning effectiveness.

    17:17 Improving customer experience with meticulous vehicle inspection.

    22:31 Ensure clarity in tasks and prioritize experience.

    27:51 Picky customer values professional opinion when shopping.

    36:11 Offer half-price diagnostics in November video.

    43:39 Estimating unnecessary repairs versus actual car needs.

    47:09 Adapt to customers' desires for effective sales.

    51:05 Dressed as James Bond with Aston Martin.

    59:32 Crank sensor repair complicated, delayed car delivery.

    01:03:42 Worried about vehicle accidents and negative outcomes.

    01:06:48 Avoiding delay, deceit, and disappointment ensures customer satisfaction.

    01:11:13 A challenging year with evolving problems and goals.

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    1 hr and 17 mins
  • How to Develop a Positive Business Culture and Mindset at Your Repair Shop
    Jan 2 2025

    Got big goals for your shop this year? Shop Boss can take them to the next level!


    In this episode, Jimmy Purdy is joined by Jim Cokonis to discuss the significance of mindset and culture in business, especially within the realm of technician coaching. Jim Cokonis shares an anecdote about Simon Sinek to highlight the benefits of positive management on employee satisfaction. Jimmy emphasizes the difference between treating technicians as people versus mere productivity tools and suggests focusing on positive aspects to boost morale. They also examine the importance of interactive, hands-on learning and its impact on knowledge retention, advocating for a tiered certification system to motivate continual professional development.

    00:00 Balancing multiple roles is challenging for operators.

    06:51 Toyota thrives on growing and maintaining culture.

    12:23 Finding issues provides dopamine, possibly fostering negativity.

    17:22 Present value to customers to prevent dissatisfaction.

    24:01 Questioning the value of training certifications.

    28:50 Recognize achievements to encourage self-improvement voluntarily.

    35:52 Vehicle tracks data; uses ISO class 6 fluid.

    40:08 Hands-on learning is essential for AC proficiency.

    43:58 Teach others for higher retention and improvement.

    49:36 Occupations now require technical reading and understanding.

    56:19 Teaching each other enhances growth and learning.

    01:00:10 Basics are key, teaching martial arts inspires.

    01:05:09 Ensure comma placement for proper pause timing.

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    1 hr and 7 mins
  • Car Inspections and Customer Relations with Phil Leone
    Dec 26 2024

    The craziness of the holiday season is here... But running your shop doesn't have to be crazy. Not with Shop Boss, anyway. Learn more about how they can help your ARO increase by 20%!


    Phil Leone, a seasoned automotive business coach, joins Jimmy Purdy. Phil emphasizes the necessity of thorough car inspections to ensure efficiency and job satisfaction among technicians. He shares the importance of quick quoting for waiting customers to enhance customer experience and minimize delays. Additionally, Phil discusses the value of ongoing coaching and how shop visits help identify real operational issues, ensuring genuine progress and accountability

    00:00 Automotive business veteran enjoys training and improving.

    09:30 Passionate about training focused on helping others.

    10:26 Consistency leads to eventual success and personal improvement.

    20:07 Negative reviews offer opportunities to build loyalty.

    22:32 Inexpensive oil change builds long-term customer trust.

    27:43 Oil changes unprofitable individually, profitable monthly overall.

    33:09 Focus on dollar amounts, not percentages.

    41:54 Evaluating and planning for shop owner's success.

    44:36 Motivation and accountability lead to progress.

    48:06 Finish tasks to progress, and collaborate on solutions.

    53:40 Coaching provides guidance and reduces dependency over time.

    01:02:33 Achieving high sales became increasingly effortless.

    01:05:47 Chill, focus on growth, and maintain personalized coaching.

    01:12:27 Woman spent $9,000 on undervalued car repairs.

    01:14:32 Cars depreciate; purchased for transportation needs.

    01:19:51 Thanks, have a great night and talk soon.

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    1 hr and 21 mins
  • Handling Driven Individuals and Business Impatience with Cecil Bullard
    Dec 19 2024

    The craziness of the holiday season is here... But running your shop doesn't have to be crazy. Not with Shop Boss, anyway. Learn more about how they can help your ARO increase by 20%!


    Cecil Bullard is the CEO of The Institute for Automotive Business Excellence. Cecil discusses the challenges of dealing with driven individuals in group settings and the risks impatience can pose in business decisions. He also shares his experiences with vetting marketing companies, emphasizing the importance of thorough evaluation to avoid issues.

    00:00 Coaching programs tailored to client business levels.

    05:23 The M&A program offers growth and consolidation opportunities.

    10:43 The Industry must modernize marketing and pricing strategies.

    17:52 Vision: Professional, prosperous industry with work-life balance.

    22:56 Persistence leads to achieving goals and connections.

    27:40 Expect mistakes, solve them, and earn client trust.

    35:43 Evaluating high performers sometimes includes misplacements.

    36:56 Desire for others' success exceeds their own.

    43:15 A Realistic view improved the father-child relationship significantly.

    50:12 Guy's hype led to mixed results and discontent.

    57:27 Challenges in accountability despite offering help.

    01:00:28 Clients left for another caring coaching company.

    01:04:52 Seeking agreement on decision-making and preparedness.

    01:10:19 Business is always personal, despite claims otherwise.

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    1 hr and 13 mins
  • Buckaroo Bob on Transformative Automotive Training and Sponsorships
    Dec 12 2024

    The craziness of the holiday season is here... But running your shop doesn't have to be crazy. Not with Shop Boss, anyway. Learn more about how they can help your ARO increase by 20%!


    Jimmy Purdy chats with Buckaroo Bob about organizing major training events in the automotive industry. Buckaroo Bob explains the strategies behind attracting participants from outside the local area, emphasizing the importance of effective communication and education in automotive diagnostics and repairs. Jimmy reflects on the enthusiasm of younger technicians today, contrasting it with past advice to avoid the industry, and underscores the value of continuous training for career advancement.

    00:00 Gearbox podcast hosts automotive industry discussions.

    05:38 Training in five Texas cities, same classes.

    07:56 East Coast training dominates over the West Coast.

    11:39 Sponsors supported Texas events; seeking title sponsors.

    15:21 Advance your career through training and become a rockstar.

    17:07 Trying out advanced features on Santa Fe.

    19:23 Training builds confidence and justifies diagnostic fees.

    23:37 Sign up early to choose your classes.

    26:30 Using jokes to ease tension in training.

    29:44 Coach suggests shop presence; I prefer autonomy.

    33:59 Technician anxiety stems from customer vehicle responsibility.

    37:46 Third loan requires ordering your tool.

    41:25 Apprentices learn self-reliance through guided teaching.

    42:12 Diagnosis requires informed, timely communication and decisions.

    48:10 Advice from others was surprisingly humbling.

    48:44 Humbling, blessed by shared knowledge for improvement.

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    50 mins