• Marketers Cautiously Resume TikTok Spending, and Bluesky and Threads Hit Milestones
    Jan 31 2025

    In today’s episode, we talk about how marketers are starting to buy TikTok ads again, but doing so cautiously. We also discuss some major milestones hit by Bluesky and Threads, and how organic social is making a big comeback.

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    5 mins
  • AI Ads Will Dominate Super Bowl and Business Paying More for Ads but Getting Fewer Conversions
    Jan 30 2025

    In today’s episode, we talk about how this year’s Super Bowl will be full of ads for AI products. We also discuss a recent report that shows that businesses are spending more on online customers but seeing a drop in conversion rate. Finally, we dive into Google’s latest release: Meridian.

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    5 mins
  • DeepSeek Could Be Better Than ChatGPT and Netflix Ads Hit $4 Billion
    Jan 29 2025

    In today’s episode, we talk about early impressions of DeepSeek, the newest AI tool. Could it actually be better than ChatGPT? We also discuss how Netflix ads have hit $4 billion in revenue and it turns out popular business news source Quartz has been quietly publishing AI-generated news articles.

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    5 mins
  • TikTok Users Head to Flip and HubSpot’s SEO Collapse
    Jan 28 2025

    In today’s episode, we talk about how video shopping platform Flip is seeing a massive influx of ex-TikTok users. We also discuss how marketing giant HubSpot is seeing a massive decline in organic traffic and Bing is testing a new way to differentiate between organic and paid results.

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    5 mins
  • Threads is Getting Ads and ChatGPT Has a New Challenger
    Jan 27 2025

    In today’s episode, we talk about how Threads is currently testing ads in the US and Japan. Will you be getting a new paid marketing channel soon? We also discuss DeepSeek, an open-source AI model designed to rival ChatGPT, and Google’s crackdown on fake reviews.

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    5 mins
  • Instagram Shares Algorithm Insights and OpenAI Introduces Their Latest Release: Operator
    Jan 24 2025

    In today’s episode, we talk about how Instagram’s Adam Mosseri dropped some insights into how to navigate the algorithm and maximize reach. We also discuss OpenAI’s new Operator, which is essentially an online personal assistant. Finally, we touch on some important updates to Google’s Performance Max ads.

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    5 mins
  • Meta Denies Claims Of Automatic Follows Of Trump and Clicks Are Getting More Expensive
    Jan 23 2025

    In today’s episode, we talk about how some Meta users are claiming their accounts automatically followed Donald Trump and JD Vance without their consent. We also discuss how the price of clicks on Google is climbing and NFL teams aren’t allowed to use Bluesky.

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    7 mins
  • Instagram is Trying to Buy TikTok Creators and What Platforms are Winning the Video Wars
    Jan 22 2025

    In today’s episode, we talk about how Instagram is trying to entice TikTok creators to come over to their platform—they’re offering up to $50,000 to post reels. We also talk about a recent study that reveals the latest video consumption trends and how the video editing app CapCut is back in the US.

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    4 mins