Episodes

  • Barry LaBov with LaBov

    Barry LaBov with LaBov
    Sep 13 2024
    Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiators without requiring significant changes. Barry stresses the need for leaders to communicate these unique features to employees and distributors, fostering a sense of significance and higher quality. He also warns against becoming a commodity and advocates for continuous reinforcement of differentiation to maintain market relevance. Barry's book, "The Power of Differentiation," provides case studies of successful differentiation strategies. Action Items
    • [ ] Reach out to Barry LaBov through his website Labov.com, personal site BarryLaBov.com, or LinkedIn to discuss differentiation strategies.
    • [ ] Purchase and read Barry's book on differentiation on Amazon and leave a review.
    • [ ] Share podcasts, technology innovations, or other content on the Industrial Talk platform to get exposure and assistance from Scott MacKenzie.

    Outline Introduction to Industrial Talk Podcast
    • Scott MacKenzie welcomes listeners and expresses gratitude for their support, highlighting the platform's mission to celebrate industry professionals.
    • The episode's theme is introduced: differentiation and its importance in business success.
    • Scott MacKenzie promotes Barry LaBov's book on differentiation and encourages listeners to reach out to him for collaboration and innovation.

    Barry LeBeau's Introduction and Background
    • Barry LaBov introduces himself as the founder and CEO of Labov Marketing, Training, and Communications.
    • He mentions his book, "The Power of Differentiation," and the company's focus on helping companies differentiate themselves.
    • Barry shares that his company works with various clients, including Harley Davidson, Audi, Volkswagen, and BRP.
    • He highlights the importance of finding and promoting what makes a company unique.

    Defining Differentiation
    • Barry explains that differentiation involves producing or making something unique that sets a brand apart from competitors.
    • He emphasizes that differentiation is not the same as a mission statement and should be meaningful and explainable to both customers and employees.
    • Scott MacKenzie and Barry discuss the bottom-line value of differentiation and how it can lead to higher profitability.
    • Barry outlines the process of brand re-engineering, which involves identifying and highlighting existing unique features rather than starting from scratch.

    Implementing Differentiation in Manufacturing
    • Barry explains that differentiation can be profitable without requiring significant changes to existing processes or machinery.
    • He discusses the importance of communicating differentiation to employees and making them feel significant, which can lead to higher quality and better retention.
    • Scott MacKenzie asks about sustaining change within an organization, and Barry emphasizes the need for constant reinforcement and celebration of differentiation.
    • Barry highlights the role of leaders in identifying and communicating differentiation daily to maintain employee engagement.

    Challenges and Roadblocks in Implementing Differentiation
    • Scott MacKenzie inquires about potential roadblocks in implementing differentiation, and Barry mentions that some clients may think they already have it figured out.
    • Barry shares that clients must be willing to be vulnerable and open to new ideas to...
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    27 mins
  • Doug Kiehl with Eli Lilly

    Doug Kiehl with Eli Lilly
    Sep 12 2024
    Karen Quatromoni, Director of Public Relations at OMG, introduces the podcast series and its focus on the Digital Twin Consortium (DTC). Bill Hoffman, OMG CEO and Chairman, interviews Doug Kiehl, Senior Director at Eli Lilly and co-chair of the DTC's new pharma and regulatory Working Group. Doug discusses his 30-year tenure at Eli Lilly, the formation of the Disruptive/Transformative Technologies team, and the drivers for digital twin technology in pharma, including industry trajectory and regulatory expectations. He highlights the importance of cross-industry collaboration and the potential of digital twins in manufacturing, compliance, and process validation, emphasizing their role in expediting product development and improving patient outcomes. Action Items
    • [ ] Attract other pharmaceutical companies to join the Digital Twin Consortium and contribute to working group efforts.
    • [ ] Develop a charter and focus areas for the Pharma and Regulatory Working Group.
    • [ ] Explore applications of digital twins across the pharmaceutical product development and manufacturing lifecycle.

    Outline Introduction and Welcome
    • Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman and Doug Kiehl to the OMG podcast series.
    • Karen highlights OMG's role in driving industry standards and building tech communities, and introduces the focus on the Digital Twin Consortium (DTC).
    • Bill Hoffman introduces Doug Kiehl, Senior Director at Eli Lilly and Company's Disruptive/Transformative Team and Digital Twin Center of Excellence, and chair of the DTC's new pharma and regulatory Working Group.
    • Doug Kiehl thanks Karen and Bill for the introduction and expresses his gratitude for organizing the podcast.

    Doug Kiehl's Background and Role at Eli Lilly
    • Doug Kiehl shares his 30-year tenure at Eli Lilly, his experience in product development, and his roles in various capacities with government and private industry.
    • He mentions his background as a mass spectrometrist and analytical chemist, and his role in forming the Disruptive/Transformative Technologies team at Eli Lilly.
    • Doug explains the two main drivers for forming the Disruptive/Transformative Technologies team: industry trajectory and regulatory expectations.
    • He highlights his involvement with the Product Quality Research Institute (PQRI) and his role as the chair for the PQRI steering committee, which includes FDA and Health Canada stakeholders.

    Formation of the Disruptive/Transformative Technologies Team
    • Doug discusses the formation of the Disruptive/Transformative Technologies team one year ago, driven by the need for digital transformation in the pharmaceutical industry.
    • He emphasizes the importance of cross-collaborative partnerships, mentioning his liaison with various industries, including defense, Air Force Research Labs, Army Research Labs, and NASA.
    • Doug expresses his satisfaction with the Digital Twin Consortium for enabling access to these partnerships and advancing their goals.
    • Bill Hoffman acknowledges Doug's impressive background and the strong connection between different industries applying digital twin technology.

    Charter and Importance of Digital Twins in Pharma
    • Doug outlines the charter of the new working group, focusing on attracting other pharmaceutical companies to join the Digital Twin Consortium.
    • He highlights the broad application of digital twin technology throughout the pharmaceutical product development and manufacturing life cycle, including supply chain and post-launch life cycle management.
    • Doug mentions the importance of modeling clinical trials to minimize...
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    16 mins
  • Marc Tarrago with Fira Barcelona

    Marc Tarrago with Fira Barcelona
    Sep 11 2024
    Industrial Talk is onsite at IoT Solutions World Congress and talking to Marc Tarrago, Event Director at Fira Barcelona about "Bringing global leaders together in digital transformation and cybersecurity!". Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team's efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events. Action Items
    • [ ] Analyze trends and technologies to cover for next year's event.
    • [ ] Look into potentially adding healthcare as a focus vertical.
    • [ ] Promote and provide information on next year's event.

    Outline Welcome to Industrial Talk Podcast
    • Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.
    • The podcast aims to highlight the efforts of men and women in various industries.
    • Scott encourages listeners to join the podcast and celebrates the industry professionals who make the world a better place.
    • The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain.

    Introduction of Mark and Event Overview
    • Scott introduces Mark, the head of the event, and asks him about his experience.
    • Marc expresses excitement and satisfaction with the event, noting its success and positive feedback.
    • Scott mentions the shift from theoretical AI discussions to practical applications.
    • Mark highlights the international focus of the event, with delegations from China, India, and the US.

    International Focus and Program Changes
    • Marc explains the effort to make the event more international, including bringing in delegations from various countries.
    • The program direction has shifted from the IIC to the International Society of Automation (ISA).
    • Scott praises the event's layout and the level of knowledge gained from attending.
    • Marc outlines the four different rooms focused on specific challenges, including tech-enabled transformation, climate change, standards and regulations, and IoT security.

    Digital Transformation and Cybersecurity
    • Scott discusses the importance of digital transformation and connected strategies in manufacturing.
    • Marc emphasizes the connection between IoT devices, data collection, and cybersecurity.
    • The event aims to address the growing number of connected devices and the need for robust cybersecurity measures.
    • Scott appreciates the comprehensive approach to cybersecurity at the event.

    Disruptive Technologies and Future Trends
    • Marc mentions the inclusion of disruptive technologies like AI, digital twin, machine learning, and computing in the event.
    • Scott inquires about the current state of technology and innovation, with Mark agreeing that they are still at the beginning of realizing the benefits.
    • Scott praises the team's efforts in organizing the event and the positive feedback from participants.
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    11 mins
  • Linda Fanaras and Naomi Soman with Storylogick Consulting

    Linda Fanaras and Naomi Soman with Storylogick Consulting
    Sep 10 2024
    Optimize B2B Email Messaging Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market. Action Items
    • [ ] Transcribe sales calls and recordings to gather insights into buyer pain points, success criteria, and concerns. Use these to build buyer personas.
    • [ ] Test more text-heavy email content with a deeper, more authentic message over visual-focused emails.
    • [ ] When cultivating lists, ensure contacts are properly tagged based on their entry point and level of engagement to enable personalized outreach.

    Outline Introduction and Guest Background
    • Linda Fanaras, introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.
    • Linda introduces the guest, Naomi Soman from Storylogick, and outlines the topic of the discussion: email marketing and its role in driving growth.
    • Naomi's background is highlighted, including her experience in hyper-growth startups and her focus on crafting messaging and performance marketing.
    • Naomi thanks Linda for having her and expresses her excitement for the conversation.

    Addressing Email Marketing Misconceptions
    • Linda asks Naomi to address common misconceptions about email marketing in the B2B space.
    • Naomi debunks the myth that emails need to be visual-heavy with little text, emphasizing the importance of authenticity and providing more text.
    • She explains that users are savvy and can spot marketing language easily, so providing a deeper, more personalized message can earn clicks.
    • Naomi stresses the importance of creating an intimate connection through email by going deeper into the messaging.

    Email Marketing Funnel and Techniques
    • Linda inquires about different layers within the email marketing funnel and the types of emails used to move people through it.
    • Naomi explains various types of emails, including top-of-funnel media buying, product-led growth emails, retention emails, and sales-led outreach emails.
    • She discusses the importance of adapting messaging based on the stage of the funnel and the specific audience being targeted.
    • Naomi provides examples of how to tailor messaging for different roles within a B2B buying committee, such as champions, upper management, and end users.

    Personalizing Email Campaigns
    • Linda asks Naomi about the number of emails to send and how to personalize them effectively.
    • Naomi advises aiming for three to five personalized emails, emphasizing the importance of making them relevant and personalized based on the recipient's seniority.
    • She recommends including details like their location, university, and relevant business news to make the emails more personal.
    • Naomi highlights the importance of researching the recipient's background and including specific details to make the emails feel authentic and less corporate.

    Building Buyer Personas and Research Methods
    • Linda asks Naomi about research methods for building accurate buyer personas.
    • Naomi explains the challenges of B2B research and...
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    20 mins
  • Jay Hack with Fluke Reliability

    Jay Hack with Fluke Reliability
    Sep 9 2024
    Industrial Talk is onsite at Xcelerate 24 and talking to Jay Hack, Vice President of Operations with Fluke Reliability about "Investing in innovation to significantly improve asset reliability". Jay Hack, Vice President of Business Operations at Fluke Reliability, discussed his role and the company's non-destructive testing (NDT) business, which focuses on eddy current inspection of steel rods. He highlighted the recent acquisition of Azima, which uses AI to enhance predictive maintenance, allowing customers to monitor thousands of assets more efficiently. The acquisition, completed in August 2023, is ahead of expectations. Hack also mentioned ongoing efforts to integrate Azima's technology with Fluke's existing solutions and explore new partnerships to expand their connected reliability ecosystem. Action Items
    • [ ] Integrate Azima acquisition more fully within 1 year to allow seamless data integration between Fluke's existing solutions and Azima's AI capabilities.
    • [ ] Continue exploring partnerships around areas like spare parts management, connected worker solutions, and other modalities to expand Fluke's predictive maintenance offerings.
    • [ ] Connect with Jay Hack via email (jayhack@fluke.com) or LinkedIn to learn more about Fluke reliability's solutions.

    Outline Introduction and Welcome to Accelerate 2024
    • Scott MacKenzie welcomes listeners to the Industrial Talk podcast, highlighting the event's focus on industry professionals and their contributions.
    • Scott introduces the guest, Jay Hack, and mentions Jay's role as Vice President of Business Operations for Fluke Reliability.
    • Jay shares his experience from the previous year's event, where he lost his voice due to excessive celebrating.
    • Scott and Jay engage in small talk about the event's atmosphere and the busy schedule.

    Jay Hack's Role and Fluke Reliability Overview
    • Jay provides a background on his role, including leading MNA and partnerships, general management of the non-destructive testing (NDT) business, and overseeing the Florida Business System (FBS).
    • Scott asks Jay to explain NDT, and Jay describes it as non-destructive testing, focusing on eddy current inspection of steel rods.
    • Jay explains the niche market of NDT and its importance in the steel production process.
    • Jay mentions that Fluke Reliability is a global leader in this niche market, with a long-standing business model.

    Discussion on AI and Azima Acquisition
    • Scott shifts the conversation to AI, noting its ubiquity and the challenges in applying it across various applications.
    • Jay explains the acquisition of Azima and its integration with Fluke Reliability's existing offerings.
    • Jay describes how Azima's AI technology enhances predictive maintenance by making vibration analysts more efficient.
    • Jay highlights the benefits of Azima's business processes and AI architecture in improving maintenance efficiency.

    Integration of Azima and Future Expectations
    • Scott inquires about the integration of Azima with Fluke Reliability's existing solutions.
    • Jay explains that the integration is still in progress but is ahead of expectations, with a focus on enhancing current offerings.
    • Jay discusses the future expectations of Azima, including expanding and deepening predictive maintenance capabilities.
    • Jay mentions the exploration of new partnerships and categories, such as spare parts management and connected worker solutions.

    ...
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    17 mins
  • James Smejkal with CAP Logistics

    James Smejkal with CAP Logistics
    Sep 6 2024
    Scott MacKenzie hosts James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning. James emphasizes the importance of having a plan to minimize downtime, noting that two-thirds of industrial companies experience unplanned outages monthly, costing $100,000-$125,000 per hour. He highlights CAP Logistics' unique approach, using technology and long-term employee tenure to provide customized solutions. James will speak at the Outages Conference in Calgary on downtime and reliability, focusing on maximizing plant outage time for maintenance. He encourages listeners to connect with him on LinkedIn for insights and best practices. Action Items
    • [ ] James to speak at an upcoming outage conference in Calgary on downtime and reliability.
    • [ ] CAP Logistics to help customers with rapid response for emergencies like a $20k/minute well outage.
    • [ ] Listeners to connect with James on LinkedIn to learn more about CAP Logistics.

    Outline Introduction and Overview of Industrial Talk Podcast
    • Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.
    • Scott welcomes James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning.
    • Scott highlights the importance of integrating uptime solutions to improve reliability and minimize downtime.
    • Scott encourages listeners to use the Industrial Talk platform to amplify their messages and connect with the industrial community.

    Introduction of James Mickle and CAP Logistics
    • Scott MacKenzie asks James Smejkal about his background and current role at CAP Logistics.
    • James shares his 28-year tenure at CAP Logistics, starting as a salesperson and rising to his current position.
    • James explains CAP Logistics' approach to transportation, emphasizing their customized solutions and long-term employee tenure.
    • James discusses the company's focus on technology and understanding customer needs to provide personalized service.

    CAP Logistics' Unique Approach to Logistics
    • James elaborates on CAP Logistics' technology-driven approach, developed by their in-house IT team.
    • He emphasizes the importance of understanding customer needs and integrating with their operations to provide seamless service.
    • James mentions the company's commitment to continuous improvement and innovation in the logistics industry.
    • Scott and James discuss the concept of "logistics as a service" and how CAP Logistics provides comprehensive solutions to address customer pain points.

    Challenges and Opportunities in the Logistics Industry
    • James talks about the dynamic nature of the logistics industry and the impact of technology on business practices.
    • He highlights the importance of having a reliable logistics partner to ensure timely delivery and minimize downtime.
    • James mentions the upcoming Outages Conference in Calgary, where he will speak on downtime and reliability.
    • Scott and James discuss the critical role of logistics in maintaining business continuity and the importance of planning for outages.

    Planning for Outages and Reliability Strategies
    • James outlines the importance of having a plan for outages to minimize downtime and maximize efficiency.
    • He shares statistics on the prevalence of unplanned outages in industrial companies and their financial impact.
    • James emphasizes the need for proactive maintenance and monitoring to prevent unplanned outages.
    • Scott and James discuss the role of diagnostic equipment
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    30 mins
  • Brian Hamilton and Nima Shams with DigiLens

    Brian Hamilton and Nima Shams with DigiLens
    Sep 5 2024
    Karen Quatromoni, Director of Public Relations for Object Management Group (OMG), hosts a discussion on the augmented reality (AR) ecosystem for enterprises. Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, focusing on hardware. Brian Hamilton and Nima Shams from DigiLens discuss the importance of true AR versus video pass-through in industrial settings, emphasizing the need for spatial awareness and real-world interaction. They highlight DigiLens' Argo platform, which integrates multiple sensors and cameras for diverse use cases. The conversation also touches on the challenges of hardware development, the importance of vertical integration, and the necessity for a diverse range of AR devices tailored to specific industries and applications. Action Items
    • [ ] Develop alternative modules and form factors beyond the Argo platform to serve diverse verticals and use cases.
    • [ ] Integrate additional sensors like pressure sensors, microphones, and cameras optimized for different environments into Argo and partner devices.
    • [ ] Focus on building enterprise-grade solutions from the start with considerations for durability, safety, and workforce needs.

    Outline Introduction and Overview of the Meeting
    • Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes the participants to the OMG podcast series.
    • The focus of the meeting is on the augmented reality for enterprise Alliance (AREA), an OMG program aimed at accelerating AR adoption.
    • Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, particularly focusing on hardware.
    • Brian Hamilton and Nima Shams are introduced as key speakers, with Brian being the Head of Marketing and Sales for DigiLens and Nima the Vice President and GM of DigiLens.

    Discussion on Augmented Reality and Video Pass-Through
    • Christine Paray discusses the importance of seeing the real world in AR and questions the relevance of video pass-through in industrial environments.
    • Brian Hamilton emphasizes that there is no one-size-fits-all approach in AR and VR, highlighting the diverse use cases in industrial and enterprise settings.
    • Brian mentions the impact of the Apple Vision Pro and other products on the AR space, noting the importance of spatial computing and the need for true AR in real-world applications.
    • Nima Shams elaborates on the concept of synthetic AR, contrasting it with true AR, and discusses the limitations of video pass-through in industrial settings.

    Sensors and Sensory Capabilities in AR Devices
    • Christine Paray shifts the conversation to the importance of sensors in AR devices, comparing the evolution of cell phones to the current state of AR eyewear.
    • Nima Shams explains the role of sensors in the Argo platform, including multiple cameras, GNSS radio, pressure sensors, and microphones, to ensure ambient awareness and spatial computing.
    • The discussion highlights the need for devices to be aware of the user's environment and present information at the right time without distracting from reality.
    • Brian Hamilton adds that sensors are use case-specific and need to be vertically focused, emphasizing the importance of integrating sensors for different industries and applications.

    Diversity of Devices and Customization
    • Christine Paray discusses the need for a diverse range of devices and displays in AR, noting that current offerings tend to be limited to specific form factors.
    • Brian Hamilton outlines DigiLens' three lines of business: manufacturing waveguides, partnering with other companies, and developing their own products like the Argo...
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    21 mins
  • Sarah Causey with Implexus Lab

    Sarah Causey with Implexus Lab
    Sep 4 2024
    Industrial Talk is onsite at OMG, Q1 Meeting and talking to Sarah Causey, CEO of Implexus Lab about "Digital Twin - Real efficiency, real savings to optimizing your building assets". Scott MacKenzie hosts an industrial podcast from the OMG Q1 meeting in Reston, Virginia, celebrating industry professionals. Sarah Causey from Implexus Labs discusses her transition from architecture to digital twins, emphasizing the importance of integrating live data from IoT for more efficient building management. She highlights the misconception that energy consumption decreased during the pandemic and explains how digital twins can optimize energy use by creating dynamic systems responsive to occupancy. Causey also mentions the financial benefits of digital twins and the role of the consortium in standardizing processes and enhancing trustworthiness in the industry. Action Items
    • [ ] Reach out to Sarah Causey at Sarah.Causey@implexislab.com for more information about Implexus Labs and digital twins.

    Outline Introduction and Welcome to the Podcast
    • Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations.
    • The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, highlighting the attendees as problem solvers.
    • Scott MacKenzie introduces Sarah Causey from Implexus Labs, who will discuss digital twins and her involvement in the consortium.
    • Sarah Causey humorously mentions feeling comfortable being the "dumbest fish in the pond" and shares her background.

    Sarah Causey's Background and Career Journey
    • Sarah Causey shares her background, including her upbringing in the South, living in Houston, Texas, and now residing in Raleigh, North Carolina.
    • She discusses her transition from the architecture and design industry to working as a design technology expert, focusing on BIM, VR, AR, and animations.
    • Sarah mentions her drone pilot license and her natural transition into digital twins, given her experience in various design fields.
    • She explains the evolution of design from pen and paper to 3D models and the integration of live data from IoT.

    Joining the Digital Twin Consortium
    • Scott MacKenzie appreciates Sarah's involvement in the digital twin consortium and acknowledges the rapid pace of market changes.
    • Sarah explains that Implexus Labs, founded in 2023, is a startup with a team of experienced professionals in visualization, gaming, and virtual design.
    • The consortium offers a platform for young professionals to contribute to the future of the industry without dominating it.
    • Sarah emphasizes the passion and belief within the team about the potential of digital twins.

    Passion for Digital Twins and Energy Efficiency
    • Scott MacKenzie questions the necessity of digital twins and their potential to create problems or solve them.
    • Sarah shares her passion for digital twins, citing the misconception that energy consumption decreased during the pandemic due to remote work.
    • She explains that buildings still operated on mechanical schedules, leading to increased energy consumption.
    • Sarah believes digital twins can help facilities operate more efficiently and effectively through AI and real-time data collection.

    Financial ROI and Practical Implementation
    • Scott MacKenzie and Sarah discuss the financial return on investment (ROI) of digital twins,...
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    20 mins