• The 3 Marketing Traps That Keep Law Firms Stuck in Feast or Famine Cycle - #141
    Jun 5 2025

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    Tired of the feast or famine cycle that plagues most family law practices? In this video, I reveal why consistent marketing is the only way to break free from the devastating ups and downs that keep attorneys trapped in survival mode.

    We tackle:

    • The three psychological traps that kill marketing momentum when you get busy
    • Why redefining marketing as simply "getting attention" changes everything about how you approach growth
    • The compounding benefits of daily marketing habits—from client selection power to weathering seasonal slowdowns
    • Simple daily actions that count as marketing: one text to a referral source, bringing pastries to court clerks, or checking in with your marketing team

    Listen in for a paradigm shift that transforms marketing from an overwhelming burden into manageable daily habits. Our practical approach shows how even the busiest solo practitioners can maintain consistent growth momentum without sacrificing client work, because today's marketing creates tomorrow's clients.


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    Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

    My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

    I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

    When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

    Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

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    9 mins
  • How Joining a Mastermind Transformed My Law Firm’s Profitability - #140
    May 29 2025

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    Wondering if mastermind programs are worth the investment? In this episode, I sit down with Richard James, founder of Your Practice Mastered, who helped transform our practice after I discovered his work during my niece's graduation ceremony.

    This discussion reveals:

    • My biggest 10-year mistake was avoiding industry-specific masterminds (despite being in other groups for 20+ years)
    • The "third mind" concept that separates successful masterminds from networking groups
    • Richard's unexpected journey from asking "dumb questions" in a $27,000 mastermind to helping 900+ attorneys
    • The critical difference between free and paid mastermind commitments
    • His hybrid approach that goes beyond traditional quarterly "hot seats"

    Listen in for practical guidance on choosing the right mastermind environment, whether you're seeking accountability, benchmarking opportunities, or simply that safe space where you're not building your practice alone.


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    Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

    My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

    I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

    When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

    Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

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    27 mins
  • Tom's Trek: Managing Financial Pressure While Building Two Locations - #139
    May 22 2025

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    What happens when a promising family law practice hits a plateau after nine months of steady growth? In this interview, Tom Hartin opens up about the sobering reality of building a practice on Long Island—where April brought just 5 leads, 2 consults, and 1 hire despite $6,800 in monthly expenses.

    We dive deep into his current challenges:

    • How his strategic Massapequa location reached #1 in map rankings within two months, but growth has stagnated
    • The difficult reality of expanding to competitive Melville while burning through savings as sole income earner
    • Why call volume actually decreased during peak divorce season (February-April) despite working with marketing professionals
    • The pressure of supporting a family of four in an expensive market while waiting for his second location to gain traction
    • His upcoming trials and the constant juggle between building the practice and serving existing clients

    Listen in for an unfiltered look at the emotional and financial pressures of year one—where Tom questions his timeline expectations while remaining committed to the long-term vision. His real struggle provides crucial perspective for any attorney considering solo practice or wondering what the real growth curve looks like beyond the success stories.


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    Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

    My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

    I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

    When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

    Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

    Show more Show less
    21 mins
  • Why Jonathan Abandoned the City — And Built a $4 Million Family Law Practice - #138
    May 16 2025

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    How does a small-town family lawyer build a $3 million practice after 19 years of struggle and heartache? In this candid Masters of Family Law interview, Jonathan Breeden shares the raw truth behind his rollercoaster journey from struggling solo practitioner to thriving multi-attorney firm in North Carolina.

    We explore his strategic evolution:

    • How choosing an underserved suburb with fewer competing attorneys proved crucial to his initial survival
    • The devastating website vendor failure that collapsed his practice and forced his wife to become his paralegal
    • His transformative decision to invest in marketing during COVID, while competitors pulled back
    • The heartbreaking moment when associates attempted to steal $120,000 in clients (and how he rebuilt)
    • The game-changing hire of a supervising attorney that finally stabilized his attorney retention

    Listen in for practical wisdom from someone who grew from $700K to $3M+ in just four years by mastering his marketing funnel, implementing systems, and embracing an abundance mindset. Jonathan's authentic journey provides actionable strategies for family law attorneys at any stage—especially those willing to work through difficult transitions to achieve their ideal practice.


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    Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

    My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

    I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

    When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

    Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

    Show more Show less
    1 hr and 20 mins
  • How Deidra Almost Quit, Then Built a $3.7M Family Law Empire - #137
    May 9 2025

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    Struggling to scale your family law practice? In this interview, I sit down with Deidra Haynes, who transformed her Indianapolis firm from $129,000 to $2.1 million in just three years—with projections of $3.7 million in 2025.

    We tackled her incredible growth about:

    • How a single Facebook ad and a $1 investment changed everything when she had no clients
    • The counterintuitive "Mentor Mindset" that led her to study elite PI attorneys despite practicing family law
    • Her strategic evolution from answering calls herself using different names to building a sophisticated intake team
    • The critical CEO transition that took her from working early hours with a full caseload to complete removal from casework
    • How faith-driven decision making gave her courage to make bold investments others would consider reckless

    Listen in for practical insights from someone who has walked the path from struggling solo practitioner to building a thriving firm. Deidra's authentic journey provides actionable strategies whether you're trying to break six figures or scale into the millions.


    -------------------------

    Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

    My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

    I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

    When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

    Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

    Show more Show less
    1 hr and 17 mins
  • 8 Law Firm Naming Tips I Learned Building a $15M Practice - #136
    May 1 2025

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    Stuck on what to name your law firm? In this video, I share eight practical tips for choosing a name that enhances your marketing without becoming an unnecessary obsession.

    Drawing from both my successes and painful mistakes building Sterling Lawyers, I reveal:

    • Why choosing a name that personally inspires you matters more than you might think
    • The importance of making your name "portable" — easy to remember and share
    • How to avoid the costly trademark mistakes I made when expanding to Illinois
    • Why your firm name and brand are completely different things (and which one actually matters)

    Listen in for practical guidance on selecting a name that serves your business goals without falling into common traps that delay growth or create marketing challenges. I'll help you focus your energy where it truly impacts your firm's success instead of getting stuck in naming paralysis.


    -------------------------

    Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

    My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

    I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

    When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

    Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

    Show more Show less
    9 mins
  • Tom’s Trek: Balancing Short-Term Loss for Long-Term Growth - #135
    Apr 25 2025

    Send us a text

    We're back with Tom Hartin for month seven of his family law startup journey on Long Island. March brought his second-highest revenue month at $10,242 — crossing that significant $10K threshold, though his bottom line is temporarily down due to increased marketing investment.

    In this episode, Tom shares:

    • His detailed roadmap: $16K monthly revenue in 3 months, $30K in 6 months
    • Why he's exploring a PI attorney's networking group despite his already packed schedule
    • How he's handling no-show consults (and why paid consultations can't come soon enough)
    • The search for a reliable call answering service before his upcoming Disney vacation

    Listen in to learn about strategic investments and the growing pains of a family law practice hitting its stride while preparing for expanding your firm.


    -------------------------

    Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

    My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

    I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

    When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

    Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

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    31 mins
  • Delegating Work in a Family Law Firm - #134
    Apr 18 2025

    Send us a text

    Drowning in tasks that keep you from growing your family law practice? In this episode, I share why mastering delegation was essential to growing Sterling Lawyers to 25+ attorneys and $15M in revenue.

    Drawing from personal experience, I reveal:

    • The 8 reasons we often resist delegating (and which ones are costing you the most)
    • My five-part delegation framework that transformed our firm's growth trajectory
    • Practical starting points, even if you don't have staff or resources

    Listen in for a candid look at how delegation can free you from burnout while creating growth opportunities for your practice. Hope this helps you grow your practice!


    -------------------------

    Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

    My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

    I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

    When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

    Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

    Show more Show less
    17 mins
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