Forget traditional podcast marketing - the most viral shows are breaking all the rules and getting massive results.

In this episode, Badr and Blythe discuss game-changing strategies like the Challenge TV alum who built a loyal following by putting his full show behind a paywall and the podcasters turning Reddit's most dramatic "Am I The Asshole?" posts into social media gold.

From teasing exclusive content to crafting platform-perfect clips, the hosts share how thinking differently about content and distribution can explode your podcast's growth way faster than old-school marketing tactics.

WATCH THE FULL EPISODE HERE

LINKS!

• Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
• Sign-up for the JPU Newsletter to stay-up-to-date with future events and efforts: Here
• Submit your show to be listed in the official JPU Podcast Directory: Here
• Join the Facebook Group and interact with hundreds of other likeminded podcasters!

Think AI can write better podcast titles than humans? Think again. Badr and Blythe talk about a study from ABC that settled this debate, plus share their own AI fails and wins along the way. They relay their secrets for crafting titles that actually hook listeners, show you when to trust (and when to ditch) AI tools, and reveal their favorite time-saving podcast tricks.

WATCH THE FULL EPISODE HERE

LINKS!

• Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
• Sign-up for the JPU Newsletter to stay-up-to-date with future events and efforts: Here
• Submit your show to be listed in the official JPU Podcast Directory: Here
• Join the Facebook Group and interact with hundreds of other likeminded podcasters!

The rise of YouTube and TikTok has left podcasters wondering if pure audio content can still compete.

In this episode, Badr and Blythe debate both sides, with Blythe highlighting video's advantages for distribution while Badr emphasizes the simplicity of audio-only production.

They conclude that while video offers clear promotional benefits, podcasters should ultimately choose the format that best fits their goals and capabilities.

WATCH THE FULL EPISODE HERE

LINKS!

• Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
• Sign-up for the JPU Newsletter to stay-up-to-date with future events and efforts: Here
• Submit your show to be listed in the official JPU Podcast Directory: Here
• Join the Facebook Group and interact with hundreds of other likeminded podcasters!

Turns out podcast ads might be way more powerful than we thought.

In this episode, Badr and Blythe discuss the Cumulus Media Group report (and video) showing podcast listeners are way more attentive to ads than social media scrollers.

They break down whether these metrics actually mean anything for podcasters trying to land sponsors.

WATCH THE FULL EPISODE HERE

LINKS!

• Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
• Sign-up for the JPU Newsletter to stay-up-to-date with future events and efforts: Here
• Submit your show to be listed in the official JPU Podcast Directory: Here
• Join the Facebook Group and interact with hundreds of other likeminded podcasters!

Ever wondered which podcasts your favorite hosts actually pay for?

In this episode, Badr and Blythe pull back the curtain on their own Patreon subscriptions, from niche comic book shows to hard-hitting independent journalism (like Bianca Graulau's news stories about the world).

They discuss how crowdfunding platforms are changing the podcast game and why supporting indie media matters now more than ever. Plus, they offer practical tips for backing your favorite shows, even if you're on a tight budget.

WATCH THE FULL EPISODE HERE

LINKS!

• Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
• Sign-up for the JPU Newsletter to stay-up-to-date with future events and efforts: Here
• Submit your show to be listed in the official JPU Podcast Directory: Here
• Join the Facebook Group and interact with hundreds of other likeminded podcasters!

Is a nine-hour podcast too long, or just getting started? Badr and Blythe dive into the trend of marathon podcast episodes, exploring why some shows are abandoning short formats for lengthy, audiobook-style deep dives. They also discuss the rise of super-long conversations like Lex Fridman's chat with Elon Musk, and question whether listeners are really tuning in or just keeping these lengthy shows on in the background.

WATCH THE FULL EPISODE HERE

LINKS!

• Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
• Sign-up for the JPU Newsletter to stay-up-to-date with future events and efforts: Here
• Submit your show to be listed in the official JPU Podcast Directory: Here
• Join the Facebook Group and interact with hundreds of other likeminded podcasters!

The studio is dead, long live... anywhere else? Badr and Blythe tackle the rising trend of podcasts recorded in bizarre locations. They weigh the pros and cons, swap stories of their own on-location mishaps, and offer advice for podcasters looking to shake things up without sacrificing quality.

WATCH THE FULL EPISODE HERE

LINKS!

• Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
• Sign-up for the JPU Newsletter to stay-up-to-date with future events and efforts: Here
• Submit your show to be listed in the official JPU Podcast Directory: Here
• Join the Facebook Group and interact with hundreds of other likeminded podcasters!

Forget what you've heard about podcast SEO—it's probably outdated. Badr and Blythe debunk common myths and reveal the truth about search engine optimization. From AI's impact on search results to a helpful keyword hack, they share valuable tips on boosting your show's visibility.

WATCH THE FULL EPISODE HERE

LINKS!

• Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
• Sign-up for the JPU Newsletter to stay-up-to-date with future events and efforts: Here
• Submit your show to be listed in the official JPU Podcast Directory: Here
• Join the Facebook Group and interact with hundreds of other likeminded podcasters!