Ever wonder how brands like Apple, Red Bull, or even Celestial Seasonings Tea have customers that basically evangelize their products? Like... they’re not just customers—they’re full-blown disciples. Well, friend, I’ve got the tea (and it’s not just herbal).

In today’s episode, I’m sharing what I learned from a high-level business mentorship conversation about how companies intentionally model themselves after “cult brands.” We’re breaking down what makes a brand cult-like (in the best way possible), and how YOU can infuse these characteristics into your business—no matter your size.

I studied this so YOU don’t have to spend months digging through corporate case studies. I’m distilling data from companies like Snapple, Rolling Rock, Pete’s Coffee, and more to show what small business owners like us can actually do to foster that same die-hard loyalty.

No, you don’t need a billion-dollar ad budget. You just need intention, clarity, and the guts to be bold in your branding.

We’re not out here trying to be everyone’s cup of tea. We’re building something magnetic that resonates so deeply, people proudly wear it (literally or figuratively) on their sleeve.

So if you want your audience to become voluntary advocates—cheering you on, sharing your work, and staying loyal for life—this episode is for you.

Let’s build that cult energy... minus the creepy robes. 😉

Click PLAY to hear all of this and:

[00:01] Why your business needs a cult-like following (yes, really)

[00:03] The Pete’s Coffee case study: how a regional favorite went national

[00:05] 3 sources of research that inspired this episode

[00:07] Trait #1: Define a bigger purpose + a consistent core narrative

[00:10] Trait #2: How to showcase values through storytelling

[00:13] Trait #3: Create symbolic artifacts + shared rituals

[00:16] Trait #4: Build exclusivity + a sense of belonging

Listen to Related Episodes:

• Three Sales Strategies to Increase Your Revenue
• How to Get Ahead of 99% of Business Owners
• Four Secrets to Unstoppable Marketing

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit http://jasminestar.com/podcast/episode532

🛑 Trigger Warning: This episode discusses depression and mental health struggles.

Entrepreneurship is hard. And sometimes, it’s lonely.

In this raw and honest conversation, Amy Porterfield and I sat down to talk about something most business owners don’t share publicly: depression.

We both know what it’s like to build a successful business while struggling internally—waking up with a heavy heart, feeling like a failure despite external success, and wondering, "Why do I feel this way when I should be happy?"

In this episode, we discuss:

✨ The difference between situational vs. clinical depression

✨ The shame and stigma around depression in entrepreneurship

✨ How I first realized I needed help (and why I resisted it)

✨ The mindset shifts and tools that changed the game for both of us

✨ Why talking about mental health makes you a stronger leader

If you’ve ever felt like you’re the only one struggling, this episode is for you. You’re not alone. You’re not broken. And you don’t have to go through this in silence.

🎧 Listen now and DM me on Instagram @JasmineStar to share your thoughts.

Click play to hear all of this and:

[00:00] Jasmine’s initial resistance to talking about depression publicly

[02:47] Amy’s experience with depression during her early years in business

[06:45] The difference between situational vs. clinical depression

[10:30] Why stigma around mental health makes it harder for entrepreneurs

[15:12] How Jasmine’s cultural background shaped her view on depression

[18:55] The impact of therapy, self-awareness, and mindset work

[22:41] Practical steps entrepreneurs can take to care for their mental health

[27:33] Why opening up about depression creates space for others to heal

🔗 Connect With Amy Porterfield:

Website: https://amyporterfield.com/

Instagram: https://www.instagram.com/amyporterfield/

Facebook: https://facebook.com/amyporterfield

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode531

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

As your business grows, the roles, responsibilities, and team structures that got you to where you are might not be the ones that take you to the next level.

Believe me, I’ve been there—it’s tough, it’s emotional, and it’s absolutely necessary.

In this episode, I’m diving into the three major indicators that it’s time to revisit your team structure. From market shifts to internal inefficiencies, I’ll show you how to assess what’s working (and what isn’t), create a clear plan of action, and lead your team with transparency and confidence.

Click play to hear all of this and:

(00:01:00) Biggest challenges when considering team restructuring for growth

(00:02:05) How market changes influence your company’s needs for specific roles and responsibilities

(00:07:13) Steps for identifying particular pain points in team performance

(00:09:03) The importance of transparent communication and phased execution of changes within your team

(00:09:03) The three main indicators that suggest a need for team restructuring

Listen to Related Episodes:

• How to Ask Questions that Get Results
• My (Un)Sexy Strategy for Business Growth

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode530