Ever wonder how brands like Apple, Red Bull, or even Celestial Seasonings Tea have customers that basically evangelize their products? Like... they’re not just customers—they’re full-blown disciples. Well, friend, I’ve got the tea (and it’s not just herbal).

In today’s episode, I’m sharing what I learned from a high-level business mentorship conversation about how companies intentionally model themselves after “cult brands.” We’re breaking down what makes a brand cult-like (in the best way possible), and how YOU can infuse these characteristics into your business—no matter your size.

I studied this so YOU don’t have to spend months digging through corporate case studies. I’m distilling data from companies like Snapple, Rolling Rock, Pete’s Coffee, and more to show what small business owners like us can actually do to foster that same die-hard loyalty.

No, you don’t need a billion-dollar ad budget. You just need intention, clarity, and the guts to be bold in your branding.

We’re not out here trying to be everyone’s cup of tea. We’re building something magnetic that resonates so deeply, people proudly wear it (literally or figuratively) on their sleeve.

So if you want your audience to become voluntary advocates—cheering you on, sharing your work, and staying loyal for life—this episode is for you.

Let’s build that cult energy... minus the creepy robes. 😉

Click PLAY to hear all of this and:

[00:01] Why your business needs a cult-like following (yes, really)

[00:03] The Pete’s Coffee case study: how a regional favorite went national

[00:05] 3 sources of research that inspired this episode

[00:07] Trait #1: Define a bigger purpose + a consistent core narrative

[00:10] Trait #2: How to showcase values through storytelling

[00:13] Trait #3: Create symbolic artifacts + shared rituals

[00:16] Trait #4: Build exclusivity + a sense of belonging

Listen to Related Episodes:

• Three Sales Strategies to Increase Your Revenue
• How to Get Ahead of 99% of Business Owners
• Four Secrets to Unstoppable Marketing

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit http://jasminestar.com/podcast/episode532

🛑 Trigger Warning: This episode discusses depression and mental health struggles.

Entrepreneurship is hard. And sometimes, it’s lonely.

In this raw and honest conversation, Amy Porterfield and I sat down to talk about something most business owners don’t share publicly: depression.

We both know what it’s like to build a successful business while struggling internally—waking up with a heavy heart, feeling like a failure despite external success, and wondering, "Why do I feel this way when I should be happy?"

In this episode, we discuss:

✨ The difference between situational vs. clinical depression

✨ The shame and stigma around depression in entrepreneurship

✨ How I first realized I needed help (and why I resisted it)

✨ The mindset shifts and tools that changed the game for both of us

✨ Why talking about mental health makes you a stronger leader

If you’ve ever felt like you’re the only one struggling, this episode is for you. You’re not alone. You’re not broken. And you don’t have to go through this in silence.

🎧 Listen now and DM me on Instagram @JasmineStar to share your thoughts.

Click play to hear all of this and:

[00:00] Jasmine’s initial resistance to talking about depression publicly

[02:47] Amy’s experience with depression during her early years in business

[06:45] The difference between situational vs. clinical depression

[10:30] Why stigma around mental health makes it harder for entrepreneurs

[15:12] How Jasmine’s cultural background shaped her view on depression

[18:55] The impact of therapy, self-awareness, and mindset work

[22:41] Practical steps entrepreneurs can take to care for their mental health

[27:33] Why opening up about depression creates space for others to heal

🔗 Connect With Amy Porterfield:

Website: https://amyporterfield.com/

Instagram: https://www.instagram.com/amyporterfield/

Facebook: https://facebook.com/amyporterfield

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode531

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

As your business grows, the roles, responsibilities, and team structures that got you to where you are might not be the ones that take you to the next level.

Believe me, I’ve been there—it’s tough, it’s emotional, and it’s absolutely necessary.

In this episode, I’m diving into the three major indicators that it’s time to revisit your team structure. From market shifts to internal inefficiencies, I’ll show you how to assess what’s working (and what isn’t), create a clear plan of action, and lead your team with transparency and confidence.

Click play to hear all of this and:

(00:01:00) Biggest challenges when considering team restructuring for growth

(00:02:05) How market changes influence your company’s needs for specific roles and responsibilities

(00:07:13) Steps for identifying particular pain points in team performance

(00:09:03) The importance of transparent communication and phased execution of changes within your team

(00:09:03) The three main indicators that suggest a need for team restructuring

Listen to Related Episodes:

• How to Ask Questions that Get Results
• My (Un)Sexy Strategy for Business Growth

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode530

What if everything you’ve ever wanted in life and business was just one mindset shift away? What if I told you the only thing standing between you and success is your subconscious limitations? Friend, today’s episode is a masterclass in rewiring your brain for freedom, success, and abundance. And I couldn’t think of a better person to guide us through this than the one and only Peter Crone.

Peter is a mind architect who helps people reprogram the subconscious patterns keeping them stuck. His work has transformed the lives of top athletes, entrepreneurs, and leaders who want to break free from self-imposed limitations and unlock their extraordinary potential.

In this conversation, we dive deep into:

✔️ Why most entrepreneurs stay stuck in patterns that limit their business growth

✔️ How subconscious beliefs shape our reality (and how to change them)

✔️ The power of embracing ‘I don’t know’—and why uncertainty is your superpower

✔️ How to recognize the subconscious constraints holding you back

✔️ Practical strategies to shift your mindset and unlock new possibilities

This episode isn’t just about business—it’s about who you become in the process of building your dreams. Peter is here to challenge the way you think, and trust me, you’ll never see your mindset the same way again. .

Click play to hear all of this and:

00:00 – The one question that will change the way you approach success

02:05 – Peter shares his personal journey of loss, trauma, and discovering the power of ‘I don’t know’

05:10 – Why most entrepreneurs unconsciously sabotage their success (and how to fix it)

08:26 – How subconscious beliefs shape our business, relationships, and confidence

12:15 – The ‘foundation vs. house’ analogy: How to identify and shift the hidden patterns keeping you stuck

15:45 – Why control is an illusion—and how embracing uncertainty leads to peace

20:30 – The top reasons entrepreneurs stay stuck and how to move past them

25:10 – How to start rewriting your subconscious story today

Listen to Related Episodes:

• You’re Not Stuck: How to Overcome Your Fears and Rewrite Your Identity with Lewis Howes
• How to Remain Resilient in Life and Business with Bianca Juarez Othloff
• How to Increase Your Net Worth by Increasing Your Self-Worth with Jamie Kern Lima

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode529

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

🎤 Q&A time! You asked, I answered—no fluff, no filter, just straight-up insights to help you grow your business and mindset.

In this rapid-fire session, I’m tackling your biggest questions, including:

🔥 What’s my biggest business goal for 2030 (and why it scares me!)

🔥 The #1 strategy working on Instagram right now (Hint: It’s NOT fancy production)

🔥 The one thing separating successful entrepreneurs from those who struggle

🔥 How to handle hostility in the workplace as a leader

🔥 What to do when your launch flops (this is the real talk no one shares)

🔥 How to balance being a strong leader without losing your authenticity

This episode is fast, actionable, and packed with takeaways—so grab a coffee, hit play, and let’s get to work!

📲 Did a specific question resonate with you? DM me on Instagram @JasmineStar and let’s chat!

Click >>PLAY<< to hear all of this and:

00:00 - Kicking off the rapid-fire Q&A session

01:00 - Where do I see myself in 5 years? My big (scary) vision for 2030

03:47 - What’s actually working on Instagram right now? (Two key trends!)

06:25 - The #1 thing that separates thriving businesses from struggling ones

10:14 - How to deal with hostility in the workplace as a leader

11:10 - What to do if your launch didn’t hit its goal (practical recovery steps)

15:48 - How to soften your leadership style without losing authority

19:37 - Why I identify as a builder first—beyond labels like "mompreneur"

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode528

Ever feel overwhelmed trying to grow your business?

Wondering when to delegate, how to stay consistent on social media, or if you really need to niche down?

Oh, friend—you’re not alone. And today, I’m answering your biggest business questions in this solo Q&A episode.

I took to social media and asked what you wanted to know about marketing, productivity, delegation, and scaling—and wow, did you deliver! In this episode, I’m giving my unfiltered, straight-to-the-point advice on everything from social selling to staying motivated when results feel slow.

Inside this episode, we cover:

💡 How to know when it’s time to delegate—and what to outsource first

💡 The best way to stay consistent on social media without burnout

💡 Why social selling is going to be huge in 2025 (and how you can prepare)

💡 How to niche down without feeling boxed in

💡 My daily business non-negotiables that move the needle

💡 How to stay motivated and unattached to the outcome

This episode is packed with practical takeaways and real talk to help you streamline your business and take action today.

👉 Loved this episode? Tag me on Instagram (@jasminestar) and tell me your biggest takeaway!

Click play to hear all of this and:

02:10 - How do you know when to start delegating?

06:05 - How I structure my week for maximum productivity

10:51 - What is social selling, and how can service-based businesses use it?

15:21 - My daily business non-negotiables that actually move the needle

18:35 - How to keep up with social media trends without burning out

22:55 - Should you schedule social posts or post in real-time?

26:50 - How to stay unattached to the outcome while staying motivated

30:50 - Scaling your business while staying aligned with your core values

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode527

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever wondered why some entrepreneurs seem to crush it every time while others feel like they’re spinning their wheels? Spoiler alert: It’s not luck—it’s testing.

Today, I’m peeling back the curtain and giving you an inside look at how two incredible entrepreneurs tackled their recent Black Friday promotions. And here’s the kicker: they weren’t afraid to try new strategies, even when it meant stepping out of their comfort zones.

In this episode, I’m sharing why testing (not guessing) is the real MVP for marketing and conversions, the behind-the-scenes of a product-based business that 10X’d their Amazon sales, and how a service-based entrepreneur doubled her revenue with a last-minute webinar.

Plus, I’ll walk you through how to navigate the ups and downs of testing—and why the results are always worth it.

Whether you’re scaling a product line or leveling up your service-based offers, these stories will spark ideas, inspire action, and, let’s be real, probably make you say, “I can totally do this.”

Are you ready to stop guessing and start testing? Let’s go!

Click play to hear all of this and:

(00:00:00) Why testing isn’t just a buzzword—it’s the secret sauce to entrepreneurial success

(00:02:01) The key difference between a theory and a test (and why it matters for your business)

(00:04:52) The essential questions you need to ask before mapping out your next big strategy

(00:07:35) Why adding an educational twist to your content could unlock higher conversions

(00:09:33) How product-based businesses can test, tweak, and scale smarter

(00:10:33) Why Meta ads are a goldmine for customer insights, retargeting, and boosting sales

(00:15:26) Managing the mindset game: How to tackle the emotional ups and downs of testing

(00:33:30) The ultimate takeaways from Amanda and Abby’s game-changing promotions

Listen to Related Episodes:

• How to Ask Questions that Get Results
• Creating Content, Testimonials, and Your Next Offer | Q&A

Connect With Amanda and Abbi:

• Bloom Owl (Amanda’s Company)
• Abbi Kirsten Collections (Abbi’s Company)

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode526

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Leads. Clients. Sales. Growth. We all want them, but what’s the best way to get them?

Turns out, the answer isn’t more hustle—it’s better marketing. And in this episode, I’m breaking down the exact strategy that’s changing how I attract, nurture, and convert leads in 2025.

I recently attended a mastermind in Napa hosted by marketing legend Brendon Burchard, and one takeaway hit me hard: The key to marketing isn’t just selling—it’s creating belief, offering a better way, and building a sense of belonging.

That’s what we’re diving into today.

🔑 Here’s what you’ll learn in this short but powerful episode:

✅ The 3B Marketing Framework (Belief, A Better Way, and Belonging)

✅ Why changing your environment can change your business growth

✅ How to dazzle your leads (and why that’s essential for conversion)

✅ How I’m applying this framework to grow my leads in 2025

If you’ve been struggling to attract new leads—or feel like your marketing is falling flat—this episode is for you. Let’s transform your marketing and make 2025 your best year yet!

🔥 Action Step: After listening, tag me on Instagram @jasminestar and share your biggest takeaway!

Click play to hear all of this and:

[00:00] The Key to More Leads: It’s Not What You Think

[02:18] Why Changing Your Environment Changes Your Business

[05:07] The Difference Between a Rest Trip & a Recharge Trip

[07:23] The 3B Marketing Framework: Belief, A Better Way, Belonging

[10:24] The Power of Challenging Your Audience’s Beliefs

[13:20] How to Position Your Offer as the “Better Way”

[16:31] Why People Need to Feel Like They Belong (and How That Drives Sales)

[18:35] How I’m Implementing the 3B Framework in 2025

Listen to Related Episodes:

• Selling without Feeling Sales-y | Interview on the Selling with Love Podcast
• Letting Your Marketing Work For You with Billy Gene
• How to Build an Irresistible Brand with Brittany Driscoll

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode525