On this episode, we’re talking to Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable, the growth marketing platform for cross-channel customer engagement. Alongside her role at Iterable, she works with tech startups Sendoso and Embrace as an advisor. Having previously driven marketing at Alooma and OpenDNS, Tasha is a passionate leader who lifts up the women in her organizations and advocates for inclusivity in marketing. Tasha has accomplished quite a lot in her career so far, and we know you’re going to learn a ton from her today - enjoy!

Some of the topics we discussed:

1. How being your authentic self will make you a better marketer and leader
2. Competence vs. confidence
3. How the enneagram test can strengthen you and your team
4. The importance of curiosity
5. How to overcome imposter syndrome
6. What coaching and formal professional development can do for you
7. The unique challenges women face at work and how women can help each other overcome them
8. Benefits of being a people manager
9. Burnout and the power of asking for help
10. What it means to have it all

Resources mentioned:

• Carla Harris on “How to Own Your Power” - https://www.youtube.com/watch?v=m7d-OEfc_2s
• Robin Hauser on "Likability Dilemma for Women Leaders" - https://www.ted.com/talks/robin_hauser_the_likability_dilemma_for_women_leaders
• Angela Lee Duckworth on "Grit: The Power of Passion and Perseverance" - https://www.ted.com/talks/angela_lee_duckworth_grit_the_power_of_passion_and_perseverance?language=en
• The Enneagram - https://www.enneagraminstitute.com/the-traditional-enneagram

Connect with Tasha and Lady Tech Marketer here:

• https://www.linkedin.com/in/tashareasor/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.

On this episode, we’re sharing our 6 best tips for virtual networking for anyone who’s new to it or nervous about it. Most of us are well-versed in the art of working remotely at this point, but not everyone is comfortable with networking virtually. It can feel more difficult, but it’s still something we should continue to do to move our careers forward, especially because even when the world opens back up after Covid is under better control, many of us will still be working remotely. We’ve learned a lot about networking virtually in the last year particularly from hosting this podcast, so we thought we’d share our tips to help any of you out there who are still struggling with it.

Connect with Lady Tech Marketer here:

• Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.

On this episode, we’re sharing four easy things marketers can do to build a loyal community of customers in a post-covid world. A silver lining of the pandemic is we’ve all learned how to adapt our strategies in real-time and built resilience we never would have built without going through this challenging time. While the world has changed in many distressing ways, there has been good to come from this time too. For instance, customer relationships and loyalty have always been important, but compassion and empathy are more important in business settings than ever. So today we’re sharing our 4 best tips for building trust and loyalty among your customers. We hope they’re helpful to you at any time!

Connect with Lady Tech Marketer here:

• Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.

On this episode, we’re sharing 3 lessons we’ve learned while marketing through year one of the Covid-19 pandemic that will help marketers throughout their careers. You may remember that we did an episode 6 months into the year, that’s episode 39, with 4 other lessons, but we realized we’ve learned even more since then, so wanted to share. While this time has been challenging, we’re happy to see the silver linings through these lessons, and we hope you do too.

Connect with Lady Tech Marketer here:

• Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.

On this episode, we’re talking about overcoming perfectionism. Perfectionism is a plague, don’t you think? The fact is, perfect isn’t real, it’s unachievable really, because it’s subjective. What’s perfect to one person might not be to another. But that doesn’t mean we don’t still get caught up in perfectionism, it still can hold us back no matter how well we understand perfection is an illusion. So today, we are sharing our 5 best tips for overcoming perfectionism, so you can get going on achieving your goals, Lady Tech Marketers. We hope these tips are helpful the next time you catch the perfectionism bug.

Connect with Lady Tech Marketer here:

• Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.

On this episode, we’re talking about how to get over writer’s block to create the content your customers need. Writer’s block is a pretty common experience for anyone out there who creates content as part of their job, and it’s something most of us have been challenged by at one point or another, no matter the kind of work you do. So today, we thought we’d share our six best tips for getting over writer’s block in hopes that you can use one or a few of these tips the next time you’re struggling with it too. We hope this helps you create the content of your customers’ dreams, Lady Tech Marketers!

Connect with Lady Tech Marketer here:

• Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.

On this episode, we’re talking to Laura Oppenheimer, former Senior Director of Marketing at Quizlet, the global learning brand that builds study tools to inspire and empower students and teachers. Laura got a promotion since our interview, and now is a product manager. (Congrats Laura!) Laura has a rich background in education technology marketing, and even started the marketing function at Quizlet and InstaEDU, later acquired by Chegg. Passionate about integrating brand marketing and product marketing, Laura has scaled her career just as well as she has scaled her companies. We know you’re going to learn a lot from this episode - enjoy!

Some of the topics we discussed:

1. How to scale your marketing career while scaling a startup
2. How to start a marketing function from scratch and why you should try it
3. What storytelling can do for your company and your career
4. How to be a better people manager
5. Generalists vs. specialists - upsides and downsides
6. What having a student mindset can do for you
7. How Covid will change the future of tech, business, and work-life
8. The effects of the pandemic on working parents and how to support those on your team
9. New ways to approach goal-setting and self-development
10. How cross-functional relationships can help marketers
11. How brand marketing and product marketing can better support each other to make for great customer experiences

Resources mentioned:

• https://firstround.com/review/give-away-your-legos-and-other-commandments-for-scaling-startups/
• https://marisamorby.medium.com/how-it-feels-to-give-away-your-legos-d19c992d641d

Connect with Laura and Lady Tech Marketer here:

• https://www.linkedin.com/in/lauraoppenheimer/
• https://www.linkedin.com/company/ladytechmarketer/
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.

On this episode, we’re talking about how to motivate yourself when you’re hitting a wall of pandemic fatigue. The past year has been challenging, to say the least, and we’ve all hit a wall here and there, perhaps multiple times. So what can you do to remotivate yourself when you’re feeling down? Well, we’ve got some ideas and we hope they help you next time you’re struggling.

Connect with Lady Tech Marketer here:

• Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
• https://www.instagram.com/ladytechmarketer/
• https://twitter.com/ladytechmarketr
• https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.