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How would you spend $100,000 a month?

For Ernesto Cullari and Barbara Wardell, marketing masterminds at the helm of Cullari and Wardell Marketing, the answer is crystal clear: a cutting-edge sales funnel.

In this must-listen episode of the Laundromat Resource Podcast, host Jordan Berry sits down with Ernesto and Barbara to dissect what it takes to elevate a laundromat business through intelligent and innovative advertising strategies. Discover the secrets that can transform even small operators into local giants.

Here’s what you’ll learn:

• The Four Pillars of Funnel Success: Unpack the steps to a robust sales funnel—Brand Awareness, Engagement, Conversion, and Loyalty—and understand why each is crucial for your business’s growth.
• Big-Money Marketing Secrets: Find out how some operators are leveraging up to $100,000 monthly on strategic marketing campaigns, crushing their competition with an impressive 45% boost in down-funnel performance.
• Advertising Innovations: Dive into the world of geofencing, geotargeting, and connected TV advertising. Learn how cutting-edge technology can put your brand in front of the right people at the right time.
• Embracing the Digital Era: Ernesto shares how modern tools can make extreme personalization accessible and cost-effective, turning potential customers into loyal patrons.
• DIY Marketing for Laundromat Operators: Strapped for cash but full of ambition? Ernesto introduces a groundbreaking self-serve ad platform designed specifically for laundromat businesses. .

Special Offers & Upcoming Events:

• Exclusive Special Offers: Be among the first 50 sign-ups to receive a complimentary foot traffic study (worth $800) and additional surprises detailed in the show. Sign up!
• Engage with the Experts: Don’t miss out on the Laundromat Playbook webinar on November 12th and a live Q&A session with Ernesto and Barbara on November 20th—your chance to get answers directly from the pros. Join us! Check out all our upcoming events!
• Working The Sales Funnel: To Grow Big Go Small- Slides
  
  Jailbreak your social media- Slides
  
  

Join us for Episode 175 of the Laundromat Resource Podcast and unlock the strategies that could take your business from surviving to thriving.

Listen now and transform the way you think about laundromat marketing!

• Share, Like, Subscribe: Don’t forget to share this episode with fellow entrepreneurs and subscribe for more insights from industry leaders.
• Get Involved: Leave us a review and join our growing community dedicated to helping laundromat owners achieve u

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Dive into the fascinating world of laundromats with Jordan Berry as he takes us on a whirlwind global tour of Laundromat News Today!

Here's what's spinning in today's episode:

🎉 Los Angeles Dodgers' World Series Win: Celebrate the victory of the hometown heroes and discover how their achievement ties back to our beloved laundromats.

😂 Ali Wong's Humble Beginnings: You'll be amazed to learn that superstar comedian Ali Wong got her start in an unexpected place - a half-cafe, half-laundromat! Could your local laundromat be the launchpad for the next big star?

💪 Tampa Bay Rays and The Laundry Project: Get inspired by the heartwarming partnership between the Tampa Bay Rays and The Laundry Project as they join forces to support communities in need with free laundry services.

🎵 DJ Spin Cycles in Katong V Mall: Imagine doing your laundry to the beats of live DJs! We'll take you to Katong V Mall's innovative laundromat that's turning laundry day into a full-on party.

🏆 Laundra Lab Franchises & Grand Openings: From Houston to Pontiac, Laundra Lab is expanding, and we're here to celebrate their grand openings. Plus, hear from Leslie and Walter Czarnecki about their journey in the laundromat business.

🚨 Cryptocurrency Smuggling in China: Uncover the surprising ways laundromats are being used as hotspots for cryptocurrency smuggling in China – it's a story you won't want to miss.

🏰 New Laundry Castle's Crown: And last but not least, join us in congratulating New Laundry Castle for winning the prestigious 2024 Quality Business Award for the Best Laundromat in Brentwood, New York. Learn what makes them stand out and what we can all aspire to.

Tune in to Laundromat Resource for all these stories and more – it’s the fresh spin you’ve been waiting for!

Stay informed, get inspired, and maybe even start dreaming about the untapped potential of your local laundromat. Press play and let’s get those ideas tumbling!

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Join the Laundromat Playbook webinar and learn how to turn laundromats into freedom! https://laundromatresource.com/playbook

In Episode 174 of the Laundromat Resource Podcast, we dive into the inspiring journey of Tessa Leonard, a courageous entrepreneur from Cape Town, South Africa, who turned a struggling laundry business into a thriving operation. This episode is packed with insightful anecdotes, hard-earned wisdom, and practical tips that any aspiring business owner will find invaluable.

Overcoming Doubt and Embracing Risk
Jordan kicks off the conversation by sharing his personal experiences with fear and uncertainty when making significant financial decisions—whether it’s buying a loan or a business. He opens up about the internal battles of self-doubt and external skepticism that are all too common. This sets the stage for Tessa’s remarkable story.

Confidence Amidst Inexperience
Despite having no formal training or extensive experience, Tessa Leonard confidently embraced the challenge of owning a laundry business. Tessa recounts the intensive early days, working long hours to master machine operations and modern payment methods. Her persistence and resourcefulness are testament to the power of on-the-job learning and pure grit.

Innovation and Adaptation
Discover how Tessa revitalized a neglected business. Learn about her savvy use of QR codes for customer reviews, her strategic upgrades to higher-quality detergents, and her proactive approach to managing customer feedback. Hear how these changes not only improved operations but also dramatically boosted customer satisfaction.

From Single Mom to Successful Entrepreneur
Having returned to South Africa following a professional tennis career and a diverse array of jobs, Tessa found herself taking a leap of faith into entrepreneurship. She shares how she navigated the intricate process of purchasing the business remotely while on a backpacking trip in Europe, and the subsequent transformational journey that saw her doubling the business in under two years.

Unique Business Insights
Tessa also dives into the nitty-gritty of business management in South Africa, from dealing with electricity costs to transitioning staff from cash to digital payments. She candidly discusses the challenges of motivating and retaining good staff amidst a high unemployment rate and how she turned high-quality service into a unique selling point.

Future Plans and Vision
Tessa reveals her future plans, including potential expansions and her strategy for price increases that keep both residential and commercial clients satisfied. If you're curious about the evolving landscape of the laundry industry and how to leverage social media for business growth, this episode is a must-listen.

Join Jordan and Tessa for a rich, captivating conversation that is sure to leave you inspired and ready to take action in your own entrepreneurial journey. Don’t miss out on this episode packed with lessons on resilience, innovation, and the sheer power of persistence.

Ready to dive into Tessa's world? Check out the full episode now and visit laundromatresource.com/show174 for detailed show notes and exclusive picture

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Welcome back to another magical episode of Laundromat News Today with your vibrant host, Jordan Berry! This episode is packed to the brim with breakthrough insights, game-changing industry forecasts, and heartwarming community stories that will make you proud to be part of the laundromat world.

🔥 Hot Topics This Week:

• UK Research Revelation:
• Discover the scientifically-proven, optimal temperature to wash laundry that could save you
• up to 38%
• in utility costs. Is 86°F the sweet spot your wallets have been waiting for?
• Market Boom Alert:
• Get ahead of the curve with predictions that the commercial washing machine market will soar to a staggering $5.08 billion by 2031. What’s driving this explosive growth?
• Innovation Spotlight:
• Celebrate innovation with Wash Trifold POS’s exciting new partnership for on-demand laundry delivery. How will this impact laundromat services?
• Awards & Recognitions:
• Join us in applauding Yo Wash Laundromat, crowned the Best of Florida for leading laundry services. What makes them a community gem?
• Celebrity Entrepreneur:
• Former basketball star Ben Woodside turns tycoon, launching a unique laundromat/pet wash business. Get the scoop on his seamless transition from sports to entrepreneurship.
• Safety Reminder:
• A dryer fire in Escanaba serves as a sober reminder of maintenance diligence. What steps can you take to prevent such mishaps in your laundromat?
• Community Impact:
• From literacy events in Tallahassee to a heartwarming turkey dinner in Alberta—be inspired by laundromats making monumental strides in community service.

This episode isn't just about laundry—it's about community, innovation, and the heart of the laundromat industry. Tune in to feel inspired, informed, and ready to take on the world, one load at a time!

Don't miss out—hit play now to transform your laundromat knowledge and community impact!

Catch all this and more on Laundromat News Today. Whether you’re an industry veteran or just curious, you’ll find something to love in every minute of this episode.

To have your story featured in a future news episode, email news@laundromatresource.com

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Join the free live webinar on November 12, 4pm pst/7pm est!

Welcome to Episode 173 of the Laundromat Resource Podcast! Ready to dive into the untapped potential of data in the laundromat industry? This episode is a game-changer for current and future laundromat owners!

What You'll Discover:

Join host Jordan Berry as he leaves the traditional interview format behind and delves deep into how crucial data is for growing your laundromat business. After two years of development, Jordan introduces a comprehensive program designed to achieve financial freedom through laundromat ownership. Whether it's optimizing your current operations or building a new laundromat from scratch, this program has got you covered!

💡 Key Insights:

• Mastering Data- Learn exactly what metrics you need to track—from acquisition costs to employee performance—that can make or break your business.
• Acquisition Strategy- Discover the steps for acquiring an existing laundromat and understand why tracking touches, leads, offers, and closed deals is paramount.
• Optimization Techniques- Get actionable advice on optimizing your revenue streams whether you’re running a self-serve laundromat or a full-service operation.
• Scaling Success- Understand the difference between scaling through services and scaling through multiple locations, with compelling examples from industry heavyweights like Ross Dodds and the Willowford brothers.
• Marketing Magic- Uncover effective marketing strategies, both paid and organic, to build a strong online and offline presence, effectively turning leads into loyal customers.

Upcoming Event:

Don’t miss the chance to revolutionize your business. Jordan invites you to an exclusive webinar on November 12th. Register at laundromatresource.com/legacy to take the next step toward financial freedom.

Core Values to Guide Your Journey:

1. People first, profits second.
2. Clarity
3. Data-driven
4. Collaboration
5. Growth Always
6. Default to Action

Ready to transform your laundromat business with data-driven decisions? Tune into this episode and embark on a journey toward unprecedented growth and success!

Make sure to subscribe and leave a review to let us know how we’re doing! Your feedback helps shape future episodes and provides value to our community.

Vivid Vision Book

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Are you ready to dive into the cutting-edge world of laundromats? Join Jordan Berry, your trusted host of Laundromat News Today, as he unravels all the latest trends, surprising innovations, and behind-the-scenes industry shifts happening right now! This isn't just about dirty clothes—it's about a revolution in how we think about laundry.

In this episode, Jordan takes you on a whirlwind tour from Texas to South Korea, highlighting the most unconventional laundromats and the latest international business models shaking up the industry.

• Texas Triumph: Discover how Harvey Washbangers, a laundromat-restaurant hybrid, has snagged the title of Texas's Most Unusual Restaurant. Imagine savoring a gourmet meal while your clothes get squeaky clean!
• Philadelphia's Laundry Cafe: Learn about Brian Holland's ingenious take on the laundromat experience, where sipping gourmet coffee and enjoying burgers is part of the laundry routine.
• International Innovation in South Korea: Cleantopia is turning heads by treating laundromats like startups, launching multiple locations with attractive investor incentives. Find out how they're offering massive discounts on machines and even rent support to franchisees.
• Stateside Shake-Up: Uncover the latest strategic moves by Alliance Laundry as they acquire Bestway Laundry Solutions. What could this mean for the future of your local laundromat?
• A Fun Twist for Gamers: If you think doing laundry can't be fun, think again! Dive into the virtual world of Roblox with the new game Laundry Rush. Manage your own laundry business and turn chores into a playful adventure.

Plus, get involved! If you have news or a unique story about your laundromat business, learn how you can feature it in the next episode.

Stay ahead of the curve and get inspired by what's possible in the laundromat industry. Whether you're running a laundromat, thinking of starting one, or just curious about this evolving field, this episode is packed with insights and ideas you won't want to miss.

Tune in now and slip into the spin cycle of innovation!

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In this week's show, we sit down with the dynamic Kevin Lumpkin, known for his hands-on approach to business growth. If you are currently a laundromat owner or are considering entering the laundromat business, this episode is packed with valuable lessons and actionable strategies that you won't want to miss!

Key Highlights:

- Non-Passive Income Approach: Discover Kevin Lumpkin's unique method of actively solving problems and creating challenges to grow his laundromat business, contrasting the traditional passive income mindset in the industry.
- Starting with Limited Capital: Gain inspiration and practical advice for those starting with limited funds or aiming to transition from a 9-to-5 job.
- Remote Management: Learn Kevin’s savvy techniques for managing laundromats remotely using technology and effective employee management.
- Expansion Strategies: Hear about the trials and triumphs of opening a second laundromat in Monroe, Louisiana, and the setbacks Kevin faced, including commercial cleaning contract losses.
- Logistical Solutions: Understand how Kevin integrates "hotshot trucking" to manage logistics and earn extra income while transporting equipment across states.
- Landlord Negotiations: Explore effective strategies for negotiating with landlords, ensuring favorable lease terms, and overcoming challenges in the current real estate market.

Both Jordan Berry and Kevin Lumpkin emphasize the importance of community support and ongoing personal development. Learn how to build relationships within local communities to reinforce your business strategies.

Tools and Resources:
- Book a 1-on-1 consultation at https://laundromatresource.com/coaching for personalized advice on entering the laundromat business.

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Join us as we dive into the latest and greatest happenings in the laundromat industry with our dynamic host, Jordan Berry. This edition of "Laundromat News Today" is packed with groundbreaking updates, international insights, and a dash of celebrity allure that you simply can't miss!
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In This Episode:
1. Revolutionizing Laundry Tech:
- Discover Laundrelux's new game-changing Wascamat 200g machine featuring the remarkable Clarus Vibe 7-inch touchscreen control panel.
- Jordan gets excited about the capabilities of this tough, smart machine. Will it transform your laundry business?

2. International Boom:
- Vietnam's laundromat business is skyrocketing despite small business struggles. Find out why laundromats are thriving and what it means for investors.
- Dive into Japan's shifting laundry landscape—why self-serve laundromats are surging as dry cleaners decline. Could these trends be the future of laundry worldwide?

3. Hurricane Helene Relief:
- Learn how laundromats on the East Coast are stepping up during crises by offering free wash services to their communities.
- Hear the inspiring story of Sarah Mackin from Newberry, South Carolina, and how she and her husband are supporting first responders through their laundromat, Southern Suds.

4. Next-Level Laundry Innovations:
- Get blown away by South Korea's Laundry Go mobile app! AI scanners, contactless pickups, and 24-hour unmanned dry cleaners—this is the future of laundry.
- How can American laundromat owners leverage these tech advancements?

5. Beyoncé in the Laundromat:
- Beyoncé is back, and she's chosen a laundromat for her latest Levi’s commercial. Imagine the buzz of having a superstar do their laundry in your establishment!

Don't miss out on these exciting stories and valuable insights. Press play to see how the laundromat industry is evolving and how you can be part of its bright future!

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