Create a dynamite website for your small business:

1) Use a powerful Mission Image to connect with your visitors emotionally
2) Focus that connection with a few words a 9 year old would understand
3) Steer them towards a single realistic action
4) Counter what’s stopping them taking that action
5) Tell your authentic back story

Here's some examples of great Mission Images:

The National Trust
Swim school

From PR manager for some of the world's biggest bands to tackling the fast fashion epidemic - a fascinating conversation with local entrepreneur Mandy Weetch.

What's it really like to give up your day job and start a local business? How do you turn competition from a negative to a positive? How do you simultaneously make women feel amazing about themselves and lead the fight against fast fashion? All this and much more in our conversation with Mandy.

Find out more about Neon Leo at:
neonleo.co.uk
www.instagram.com/thisisneonleo/

How quickly will your new business grow? When will you need a bigger studio or to hire some staff? When should you give up the day job? All this and more can be answered using The 3 Year Curve.

Check out the three year curve here: The Three Year Curve

Thinking of starting a local business? Or already have one but need help to make it flourish? Small business consultant Adam Young shares his tips and advice on how to create your dream start-up and do what you love every day.