The Long Game

By: Allie Decker David Ly Khim Alex Birkett
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  • Summary

  • The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
    2024 Omniscient Digital, The Long Game
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Episodes
  • Kitchen Side: We Get Interviewed by AI Generated Questions

    Kitchen Side: We Get Interviewed by AI Generated Questions
    Aug 14 2024
    In this episode, the hosts dive into an innovative experiment where AI, specifically Perplexity, interviews them about their business, Omniscient Digital. They discuss the evolution of their approach to marketing, the shift from trying to be everywhere to focusing on high-impact channels, and the importance of sticking to core principles while adapting to market realities. The conversation also covers the challenges of balancing product quality with visibility and the tendency to overcomplicate processes in the pursuit of efficiency. The hosts emphasize the value of simplicity, focusing on essential tasks, and maintaining a robust service over flashy marketing tactics.Key TakeawaysFocus on a few high-impact channels rather than spreading efforts too thin.Simplicity in operations often leads to better results than overcomplicated strategies.Maintaining a strong core service is more sustainable than relying solely on visibility and marketing.Adaptability is key, but it should not compromise core values and original vision.Overcomplicating processes in the name of efficiency can lead to wasted time and resources.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    49 mins
  • Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated

    Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated
    Aug 7 2024
    The conversation revolves around the importance of focusing on inputs over outcomes in SEO projects. David Lee Kim, along with co-founders Alex and Ali, highlights the significance of aligning on strategies and examining inputs to identify issues when outcomes do not meet expectations. They introduce a framework for SEO that includes foundation building, reaching escape velocity, and expansion. The hosts share insights on the challenges of in-house versus agency work, the necessity of adapting strategies, and the importance of continuous alignment with clients. They emphasize the need for regular evaluation of strategies and the ability to pivot based on changing circumstances and feedback.Key TakeawaysFocus on inputs and strategies rather than just outcomes to understand and address issues in SEO.Building a strong foundation is crucial before aiming for higher stages of SEO success.Regularly reevaluate and adapt strategies based on feedback and changing circumstances.Align with clients and stakeholders to ensure mutual understanding and agreement on strategies.Understand the balance between short-term adjustments and long-term strategic goals in SEO.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    39 mins
  • Personal Branding, Online Visibility, and Belief Statements with Finn McKenty

    Personal Branding, Online Visibility, and Belief Statements with Finn McKenty
    Jul 31 2024

    The conversation covers various topics related to personal branding and marketing. Finn McKenty shares his insights on building a visible and impactful online presence, the necessity of adhering to platform algorithms, and the challenges of balancing artistic expression with commercial demands. He discusses his journey from product design and marketing to becoming a successful content creator, offering advice on leveraging platforms like LinkedIn and YouTube effectively. The hosts and McKenty also touch on mental health, productivity, and the impact of online cynicism. They emphasize the importance of pragmatism in marketing and the power of being visible to seize opportunities.
    Key Takeaways
    Building a strong personal brand requires visibility and understanding platform algorithms.
    Balancing artistic expression with commercial demands can be challenging but necessary for success.
    Visibility often leads to opportunities, even more than merit alone.
    Algorithms are proxies for audience feedback, emphasizing content that engages viewers.
    Pragmatism in marketing is crucial; idealism can hinder success.
    Personal branding on platforms like LinkedIn and YouTube involves tailoring content to fit platform norms and audience expectations.
    Understanding the incentives of the system and being adaptable can enhance marketing efforts.
    Mental health and productivity are important considerations for online creators.
    Show Links
    Visit Finn McKenty website
    Connect with Finn McKenty on LinkedIn
    Connect with Alex Birkett on LinkedIn and Twitter
    Connect with Omniscient Digital on LinkedIn or Twitter

    Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
    Some interviews you might enjoy and learn from:
    Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
    Building Competitive Marketing Content with Sam Chapman (Aprimo)
    How to Build the Right Data Workflow with Blake Burch (Shipyard)
    Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
    Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
    Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
    Blue Ocean vs Red Ocean SEO
    Should You Hire Writers or Subject Matter Experts?
    How Do Growth and Content Overlap?
    Connect with Omniscient Digital on social:
    Twitter: @beomniscient
    Linkedin: Be Omniscient
    Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    1 hr and 12 mins
Leadership Marketing Economics
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