Episodes

  • Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas

    Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas
    Sep 11 2024
    Marc shares his journey from starting a magazine to founding a creative agency and eventually building a real-time voting tool called Dupol. He discusses the importance of sustaining a company and finding leverage within existing resources. The conversation also touches on the challenges faced during COVID-19 and the unexpected surge in demand for Dupol's services. Marc shares his experience of running a company during the COVID-19 pandemic and the decision to move on. He discusses his current project, Positive Human, and his vision for it. He challenges traditional marketing practices and emphasizes the importance of understanding customers deeply, coming up with novel ideas, and effectively narrating the impact of marketing efforts. Marc introduces the Rinse and Repeat framework, which involves relating to customers, ideating new approaches, and narrating the results. He encourages marketers to prioritize their own well-being and build a life they enjoy.Key TakeawaysBuilding a personal brand and creating engaging content can lead to opportunities and connections.Marketing is not just about creating content and campaigns, but also about positioning the business and finding leverage within existing resources.Sustaining a company and focusing on long-term growth can be more beneficial than pursuing rapid acquisition.Unexpected events, such as the COVID-19 pandemic, can present both challenges and opportunities for businesses.Being adaptable and responsive to changing circumstances is crucial for success. Running a company during a crisis can be extremely stressful, and it's important to prioritize personal well-being and make decisions that align with one's values and goals.Traditional marketing practices may not be as effective in today's rapidly changing landscape, and marketers need to adapt by deeply understanding their customers, generating novel ideas, and effectively narrating the impact of their efforts.The Rinse and Repeat framework provides a structure for marketers to approach their work by relating to customers, ideating new approaches, and narrating the results.Marketers should prioritize their own well-being and build a life they enjoy, rather than solely focusing on career success or following conventional paths.Challenging the status quo and questioning commonly accepted practices can lead to innovative and impactful marketing strategies.Show LinksVisit Positive HumanConnect with Marc Thomas on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    50 mins
  • Kitchen Side: We Get Interviewed by AI Generated Questions

    Kitchen Side: We Get Interviewed by AI Generated Questions
    Aug 14 2024
    In this episode, the hosts dive into an innovative experiment where AI, specifically Perplexity, interviews them about their business, Omniscient Digital. They discuss the evolution of their approach to marketing, the shift from trying to be everywhere to focusing on high-impact channels, and the importance of sticking to core principles while adapting to market realities. The conversation also covers the challenges of balancing product quality with visibility and the tendency to overcomplicate processes in the pursuit of efficiency. The hosts emphasize the value of simplicity, focusing on essential tasks, and maintaining a robust service over flashy marketing tactics.Key TakeawaysFocus on a few high-impact channels rather than spreading efforts too thin.Simplicity in operations often leads to better results than overcomplicated strategies.Maintaining a strong core service is more sustainable than relying solely on visibility and marketing.Adaptability is key, but it should not compromise core values and original vision.Overcomplicating processes in the name of efficiency can lead to wasted time and resources.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    49 mins
  • Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated

    Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated
    Aug 7 2024
    The conversation revolves around the importance of focusing on inputs over outcomes in SEO projects. David Lee Kim, along with co-founders Alex and Ali, highlights the significance of aligning on strategies and examining inputs to identify issues when outcomes do not meet expectations. They introduce a framework for SEO that includes foundation building, reaching escape velocity, and expansion. The hosts share insights on the challenges of in-house versus agency work, the necessity of adapting strategies, and the importance of continuous alignment with clients. They emphasize the need for regular evaluation of strategies and the ability to pivot based on changing circumstances and feedback.Key TakeawaysFocus on inputs and strategies rather than just outcomes to understand and address issues in SEO.Building a strong foundation is crucial before aiming for higher stages of SEO success.Regularly reevaluate and adapt strategies based on feedback and changing circumstances.Align with clients and stakeholders to ensure mutual understanding and agreement on strategies.Understand the balance between short-term adjustments and long-term strategic goals in SEO.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    39 mins
  • Personal Branding, Online Visibility, and Belief Statements with Finn McKenty

    Personal Branding, Online Visibility, and Belief Statements with Finn McKenty
    Jul 31 2024

    The conversation covers various topics related to personal branding and marketing. Finn McKenty shares his insights on building a visible and impactful online presence, the necessity of adhering to platform algorithms, and the challenges of balancing artistic expression with commercial demands. He discusses his journey from product design and marketing to becoming a successful content creator, offering advice on leveraging platforms like LinkedIn and YouTube effectively. The hosts and McKenty also touch on mental health, productivity, and the impact of online cynicism. They emphasize the importance of pragmatism in marketing and the power of being visible to seize opportunities.
    Key Takeaways
    Building a strong personal brand requires visibility and understanding platform algorithms.
    Balancing artistic expression with commercial demands can be challenging but necessary for success.
    Visibility often leads to opportunities, even more than merit alone.
    Algorithms are proxies for audience feedback, emphasizing content that engages viewers.
    Pragmatism in marketing is crucial; idealism can hinder success.
    Personal branding on platforms like LinkedIn and YouTube involves tailoring content to fit platform norms and audience expectations.
    Understanding the incentives of the system and being adaptable can enhance marketing efforts.
    Mental health and productivity are important considerations for online creators.
    Show Links
    Visit Finn McKenty website
    Connect with Finn McKenty on LinkedIn
    Connect with Alex Birkett on LinkedIn and Twitter
    Connect with Omniscient Digital on LinkedIn or Twitter

    Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
    Some interviews you might enjoy and learn from:
    Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
    Building Competitive Marketing Content with Sam Chapman (Aprimo)
    How to Build the Right Data Workflow with Blake Burch (Shipyard)
    Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
    Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
    Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
    Blue Ocean vs Red Ocean SEO
    Should You Hire Writers or Subject Matter Experts?
    How Do Growth and Content Overlap?
    Connect with Omniscient Digital on social:
    Twitter: @beomniscient
    Linkedin: Be Omniscient
    Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    1 hr and 12 mins
  • Kitchen side: How to Develop an Analytical Mindset

    Kitchen side: How to Develop an Analytical Mindset
    Jul 24 2024
    The conversation covers various topics related to data analysis, and decision-making. The hosts delve into the importance of developing an analytical mindset and the challenges of data attribution in marketing. The conversation highlights the need to balance data accuracy with utility and the limitations of self-reported data. Overall, the hosts emphasize the importance of being analytical in understanding and making informed decisions. The conversation explores the importance of being analytical and asking the right questions in decision-making. It emphasizes that everyone can develop analytical thinking skills, regardless of job title or background. The hosts discuss the need to reduce uncertainty with data and the limitations of seeking perfect information. They also touch on the challenges of decision-making and the trade-offs involved. The conversation concludes with the idea that intuition and familiarity with analytics develop over time through practice and experience.Key TakeawaysDeveloping an analytical mindset involves curiosity, critical thinking, and the ability to ask the right questions.Data analysis is a method to reduce uncertainty, but it can never fully eliminate it.There is a trade-off between data accuracy and the cost of collecting that data.Self-reported data can be unreliable due to memory inaccuracies and sampling biases.Being analytical is important in understanding why things happen and making informed decisions. Being analytical and asking the right questions is essential in decision-making.Everyone can develop analytical thinking skills, regardless of job title or background.Data is a tool to reduce uncertainty, but perfect information is unattainable.Decision-making involves trade-offs, and it's important to be comfortable with uncertainty.Intuition and familiarity with analytics develop over time through practice and experience.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    56 mins
  • Kitchen Side Episode 200: The Long Game Magazine Pre-Launch

    Kitchen Side Episode 200: The Long Game Magazine Pre-Launch
    Jul 10 2024
    The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magazines in the past and the influence it had on them. They express excitement about creating something tangible and different in today's digital age. The conversation explores the joys and challenges of running a business, as well as the turning points and milestones experienced by the team. The greatest joy for the team is working with their talented and growing team, seeing them thrive and achieve great things. The challenges include generating consistent pipeline, retaining and upselling clients, and building and growing the team. The turning points include hiring key team members, landing big clients like Jasper and Hotjar, and restructuring into pods. The team also discusses the importance of facing fears, being present, and having faith in oneself.Key TakeawaysThe hosts reflect on their favorite moments and surprises from the podcastThe idea of creating a magazine stemmed from the desire to have something tangible and different in today's digital ageReading magazines in the past had a significant influence on their interests and perspectivesCreating a magazine allows them to showcase their work and create a high-value artifact The greatest joy of running a business is working with a talented and growing teamChallenges include generating consistent pipeline, retaining and upselling clients, and building and growing the teamTurning points include hiring key team members, landing big clients, and restructuring into podsFacing fears, being present, and having faith in oneself are important for personal and business growthShow LinksJoin our waiting list to receive the podcast magazine upon launch! Register now at beomniscient.com/magazine.Connect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Samuel Lund on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    47 mins
  • Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison

    Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison
    Jul 3 2024

    In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing campaigns. The conversation also covers building communities, drawing lessons from Evelyn's fitness group community, and applying them to marketing, management, and life.
    Key Takeaways
    Differentiated Selling Propositions: Importance of uncovering unique selling points through research and understanding the target audience.
    Brand Strategy: How branding and positioning drive messaging and marketing campaigns.
    Integration of Marketing Campaigns: The need for integrated brand and performance marketing efforts.
    Community Building: Insights from Evelyn's experience with a fitness group community and its application to broader marketing strategies.
    Research and Validation: The process of validating hypotheses about the target audience through surveys, interviews, and focus groups.
    Fundamentals of Branding: Emphasis on basic branding practices and avoiding common mistakes like over-fixation on design.
    Retention Marketing: The rising importance of retention and loyalty in marketing, supported by authentic community building.
    Positioning in B2B vs. Consumer Brands: Differences and strategies for effective positioning in B2B and consumer markets.
    Show Links
    Visit Boas Agency
    Sing up for GOALszn Newsletter
    Connect with Alex Birkett on LinkedIn and Twitter
    Connect with Omniscient Digital on LinkedIn or Twitter
    Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
    Some interviews you might enjoy and learn from:
    Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
    Building Competitive Marketing Content with Sam Chapman (Aprimo)
    How to Build the Right Data Workflow with Blake Burch (Shipyard)
    Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
    Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
    Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
    Blue Ocean vs Red Ocean SEO
    Should You Hire Writers or Subject Matter Experts?
    How Do Growth and Content Overlap?
    Connect with Omniscient Digital on social:
    Twitter: @beomniscient
    Linkedin: Be Omniscient
    Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    1 hr and 21 mins
  • The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne

    The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne
    Jun 20 2024

    Thenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programmatic SEO effectively. The conversation explores the future of SEO and the role of automation in the industry. It discusses how automation will impact the different aspects of SEO, such as keyword research, content creation, and performance monitoring. The conversation also highlights the importance of strategy in SEO and how it will become more valuable as tactical tasks get automated. Additionally, the conversation touches on the concept of taking a calm approach to building a company and the benefits of separating one's identity from the company. It concludes with a discussion on the intersection of Buddhism and entrepreneurship.
    Key Takeaways
    The landscape of programmatic SEO is changing, with alternative search engines and generative AI technologies emerging as competitors to Google.
    The way content is created to answer search queries is also evolving, with a focus on more customized and high-quality answers.
    Daydream helps companies leverage their unique data to create AI-driven content that is tailored to specific search patterns and user intent.
    Education is crucial in the industry to understand and implement programmatic SEO effectively. Automation will play a significant role in the future of SEO, automating tasks such as keyword research, content creation, and performance monitoring.
    Strategy will become more valuable in SEO as tactical tasks get automated, requiring a deep understanding of the product and data to drive growth initiatives.
    Taking a calm approach to building a company can lead to better problem-solving and stability, allowing for a more sustainable and focused mindset.
    Separating one's identity from the company can help maintain stability and prevent emotional ups and downs as the company faces challenges.
    Buddhist principles, such as mindfulness and detachment, can be applied to entrepreneurship, providing a sense of space and perspective in the face of difficulties.
    Show Links
    Visite DayDream
    Connect with Thenuka Karunaratne on LinkedIn and Twitter
    Connect with David Khim on LinkedIn and Twitter
    Connect with Omniscient Digital on LinkedIn or Twitter
    Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
    Some interviews you might enjoy and learn from:
    Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
    Building Competitive Marketing Content with Sam Chapman (Aprimo)
    How to Build the Right Data Workflow with Blake Burch (Shipyard)
    Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
    Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
    Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
    Blue Ocean vs Red Ocean SEO
    Should You Hire Writers or Subject Matter Experts?
    How Do Growth and Content Overlap?
    Connect with Omniscient Digital on social:
    Twitter: @beomniscient
    Linkedin: Be Omniscient
    Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    51 mins