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Validate Your Offer: Keys to Business Success

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https://platformgrowthbooks.com

In this episode of 'The Market. Your Message Show', host Jonathan Milligan discusses the importance of validating your business offer before fully committing. Drawing inspiration from Sal Khan's journey with Khan Academy, Jonathan introduces three critical decisions for validating your offer: choosing the right offer type, selecting a focused topic, and setting a tight timeline. He emphasizes the potential pitfalls of creating without validation and provides a step-by-step guide to effectively test your idea using a minimum viable product. Additionally, listeners are encouraged to reflect on past failures to improve future ventures. This episode urges entrepreneurs to work smarter, not harder, by aligning with their strengths and following a targeted approach to market validation.

00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
00:30 Special Offer for Podcast Listeners
01:13 Chapter Two: Pillar One - Decide Your Three Key Decisions
01:19 The Story of Sal Khan and Khan Academy
02:34 The Importance of Validating Your Offer
03:22 Common Pitfalls in Product Creation
04:50 The Savvy Shortcut to Success
05:46 Three Key Decisions for Validation
09:29 Reflection Exercise
12:04 Key Takeaways

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Validating Your Business Idea: The Rapid Validation Product Framework

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https://platformgrowthbooks.com

In this episode, Jonathan Milligan introduces the 'Rapid Validation Product Framework' from his book series aimed at helping creators, coaches, and entrepreneurs build successful solo businesses without major investments. Jonathan discusses the critical steps to validate business ideas quickly, including creating, testing, and iterating offers based on market feedback.

Drawing from historical examples like the development of the Super Marine Spitfire, he highlights the importance of a fail-fast approach. He also provides actionable strategies to implement the framework in just 28 days through four pillars: Decide, Design, Deploy, and Debrief. Additionally, Jonathan shares exercises to help you brainstorm and validate your own business ideas effectively.

00:00 Welcome to the Market: Introduction and Goals
00:08 Introducing the Book Series and Platform Growth
01:17 The Importance of Validating Your Offer
02:52 Chapter 1: The Rapid Validation Product Framework
02:59 The Spitfire Story: A Lesson in Rapid Validation
05:03 The Pitfalls of Creating Without Validating
06:23 The Power of Rapid Validation
08:05 The Four Pillars of Rapid Validation
14:44 Today's Exercise: The RVP Brainstorming Blitz
18:40 Key Takeaways and Next Steps

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Chapter 21. Your Referral Traffic Launch Plan

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Go to: PlatformGrowthBooks.com

In this episode, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses the importance of community in launching a new platform. He introduces a proven referral launch plan used by top experts to ignite word of mouth and quickly build an audience. Jonathan also highlights common missteps to avoid, the steps to recruit a launch team, and key takeaways for implementing a successful referral traffic launch plan.

00:00 Introduction
00:50 Chapter 21. Day 21. Your referral traffic launch plan
03:40 Four steps to recruit your launch team
06:49 Day 21 Exercise
07:28 Day 21 Key Takeaways

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