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Validate Your Offer: Keys to Business Success

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In this episode of 'The Market. Your Message Show', host Jonathan Milligan discusses the importance of validating your business offer before fully committing. Drawing inspiration from Sal Khan's journey with Khan Academy, Jonathan introduces three critical decisions for validating your offer: choosing the right offer type, selecting a focused topic, and setting a tight timeline. He emphasizes the potential pitfalls of creating without validation and provides a step-by-step guide to effectively test your idea using a minimum viable product. Additionally, listeners are encouraged to reflect on past failures to improve future ventures. This episode urges entrepreneurs to work smarter, not harder, by aligning with their strengths and following a targeted approach to market validation.

00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
00:30 Special Offer for Podcast Listeners
01:13 Chapter Two: Pillar One - Decide Your Three Key Decisions
01:19 The Story of Sal Khan and Khan Academy
02:34 The Importance of Validating Your Offer
03:22 Common Pitfalls in Product Creation
04:50 The Savvy Shortcut to Success
05:46 Three Key Decisions for Validation
09:29 Reflection Exercise
12:04 Key Takeaways

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Validating Your Business Idea: The Rapid Validation Product Framework

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In this episode, Jonathan Milligan introduces the 'Rapid Validation Product Framework' from his book series aimed at helping creators, coaches, and entrepreneurs build successful solo businesses without major investments. Jonathan discusses the critical steps to validate business ideas quickly, including creating, testing, and iterating offers based on market feedback.

Drawing from historical examples like the development of the Super Marine Spitfire, he highlights the importance of a fail-fast approach. He also provides actionable strategies to implement the framework in just 28 days through four pillars: Decide, Design, Deploy, and Debrief. Additionally, Jonathan shares exercises to help you brainstorm and validate your own business ideas effectively.

00:00 Welcome to the Market: Introduction and Goals
00:08 Introducing the Book Series and Platform Growth
01:17 The Importance of Validating Your Offer
02:52 Chapter 1: The Rapid Validation Product Framework
02:59 The Spitfire Story: A Lesson in Rapid Validation
05:03 The Pitfalls of Creating Without Validating
06:23 The Power of Rapid Validation
08:05 The Four Pillars of Rapid Validation
14:44 Today's Exercise: The RVP Brainstorming Blitz
18:40 Key Takeaways and Next Steps

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Chapter 21. Your Referral Traffic Launch Plan

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Go to: PlatformGrowthBooks.com

In this episode, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses the importance of community in launching a new platform. He introduces a proven referral launch plan used by top experts to ignite word of mouth and quickly build an audience. Jonathan also highlights common missteps to avoid, the steps to recruit a launch team, and key takeaways for implementing a successful referral traffic launch plan.

00:00 Introduction
00:50 Chapter 21. Day 21. Your referral traffic launch plan
03:40 Four steps to recruit your launch team
06:49 Day 21 Exercise
07:28 Day 21 Key Takeaways

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Chapter 20. Your Social Media Traffic Launch Plan

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Go to: PlatformGrowthBooks.com

Join host Jonathan Milligan as he guides you through Chapter 20 of his book 'Launch Your Platform'. In this episode, Jonathan introduces a five-day social media strategy to help launch your new website successfully. Dive into each day's focus, from identifying external frustrations and internal doubts to sharing your big 'why' and offering a compelling call to action. Jonathan emphasizes the importance of storytelling and connection over self-promotion in building a loyal audience.

00:00 Introduction
00:44 Chapter 20 Overview
03:07 Five-Day Story Launch Strategy
03:36 Day 1: The External Problem Post
04:01 Day 2: The Internal Problem Post
04:22 Day 3: The Promise Post
04:46 Day 4: The Path Post
05:12 Day 5: The Pitch Post
05:54 Day 20 Exercise
07:15 Key Takeaways

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Chapter 19. Do a Potential Audience Audit

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Go to: PlatformGrowthBooks.com

In this episode of Market Your Message, hosted by Jonathan Milligan, we dive into Chapter 19 of the book 'Launch Your Platform.' The discussion focuses on conducting a potential audience audit to identify and engage with untapped digital connections. Jonathan guides listeners through a three-step process to uncover and activate their extensive, yet often overlooked, networks.

00:00 Welcome and Introduction
00:44 Chapter 19 Overview
02:19 Why Assuming You Have No Audience is Flawed
03:16 How to Conduct a Potential Audience Audit
03:31 Step 1: Identify Your Pockets of Online Influence
05:28 Step 2: Identify Ways to Engage Your Existing Connections
06:06 Step 3: Tally Up Your Total Potential Audience Reach
07:07 Day 19 Exercise
08:24 Day 19 Key Takeaways

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Chapter 18. Write Your First Blog Post

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Go to: PlatformGrowthBooks.com

In this episode, Jonathan Milligan guides you through the process of writing your first blog post. He addresses common fears and provides a simple four-step formula to create engaging and valuable blog content. The main steps include creating a catchy headline, outlining your post, editing the draft, and promoting it. Tips on converting personal content to audience-focused material and different headline strategies are also discussed.

00:00 Introduction
00:44 Chapter Overview
03:15 Step 1: Create a Catchy Headline
03:02 Step 2: Write The Outline
09:56 Step 3: Edit Your Blog Post Draft
11:06 Step 4: Promote Your Blog Post
12:46 Day 18 Exercise
14:07 Key Takeaways

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Chapter 17: Create Your Work with Me Page

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In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses how to create an effective 'Work With Me' page for your website. He takes inspiration from the Apple Store's Genius Bar and offers a detailed guide on setting up this page to clearly outline your services, pricing, and booking processes, ultimately helping you attract and convert ideal clients.

00:00 Introduction
00:46 Chapter 17: Create Your Work with Me Page
02:02 Why You Need a Work With Me Page
04:17 The Two Models: Talk First vs. Pay First
05:38 Creating an Effective Talk First Page
09:42 Creating a High Converting Pay First Page
11:31 Exercise: Draft Your Work With Me Page
13:17 Key Takeaways

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Chapter 16. Create Your About Me Page

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Go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, Jonathan Milligan guides listeners through creating an effective 'About Me' page. Inspired by Benjamin Franklin's engaging autobiography, the episode stresses the importance of connecting with visitors rather than just listing achievements. Key steps include drawing readers in with a compelling introduction, empathizing with their struggles, showcasing ways to help them, establishing credibility, and ending with a clear call to action. An exercise is provided to help apply these insights.

00:00 Introduction
00:44 Chapter 16. Day 16. Create your About Me page
03:20 Step 1. Craft an introduction that draws readers in
04:38 Step 2. Identify and empathize with visitors' struggles
05:55 Step 3. Guide visitors to solve struggles
07:18 Step 4. Establish credibility
08:40 Step 5. End with a clear call to action

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