Estate Planning Attorney Amy Hsiao shares how she transformed traditional estate planning by creating a client-centered practice focused on keeping families out of court and out of conflict after experiencing firsthand how conventional methods failed her own family. Through her flat rate pricing model, ongoing support system, and dedicated funding coordinator, Amy helps growing families create estate plans that actually work when needed.

• Building a practice that goes beyond document creation to ensure proper asset protection
• Implementing a funding coordinator role to help clients properly title assets in trusts
• Creating a systematic approach to maintain client relationships through family milestones
• Offering a Family Care VIP program for annual plan reviews and updates
• Transitioning from big law IP practice to a sustainable, family-focused estate planning model
• Establishing a law firm that serves as a personal family lawyer across generations
• Leveraging marketing strategies that build long-term assets rather than transactional campaigns
• Achieving 20% revenue growth through targeted lead generation and conversion optimization

Contact Amy Hsiao at https://hsiaolaw.com to learn more about estate planning that works when your family needs it most.

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SEO isn't just a marketing tactic – it's a fundamental strategy that can transform law firm growth when implemented properly, as demonstrated by IMS client Phil Ruce of Stone Arch Law Office who achieved a 45% revenue increase and dominated local search results in Minneapolis.

• Comprehensive case study of Stone Arch Law's marketing transformation
• SEO delivers 1000% more traffic than organic social media with higher intent
• Google Business Profile optimization represents 30% of local ranking factors
• Keys to ranking include website SEO, reviews, backlinks, and GBP optimization
• Phil achieved 20% website traffic growth and 500% increase in GBP impressions
• Top three Google Maps listings receive 44% of all clicks in local search
• Proper SEO creates a sustainable flow of high-quality leads without ongoing ad spend
• Multi-location firms need unique content for each service area to maximize visibility

Book a discovery meeting at imsrocks.com/apply to learn how IMS can implement these SEO strategies for your firm, whether through our complete Essentials program or by optimizing your existing website.

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Search engine authority is the battlefield where top law firms win the highest-quality clients, with the Marketing Lawcast revealing how ranking in Google's top positions filters out time-wasters and attracts serious prospects ready to pay premium fees.

• Nearly 70% of online interactions begin with a Google search, with 84% of clicks going to just seven listings on the first page
• Understanding the four types of leads: buyers in pain (urgent needs, ready to hire), buyers in power (need convincing), tire kickers (never buy, waste time), and not applicable prospects
• Top Google rankings attract "buyers in pain" – your dream clients who recognize their needs, focus on solutions rather than price, and make decisions quickly
• Key indicators of tire kickers: excessive questioning, early price focus, claims of "shopping around," and defensiveness when asked direct questions
• Authoritative positioning creates a virtuous cycle: consistent quality leads, ability to charge premium fees, excellent reviews, and steadily increasing revenue
• Part two of this series will feature real clients sharing data on how increased online authority transformed their practice and revenue

Head over to imsrocks.com to book a free strategy call with our team if you're ready to skyrocket your firm's marketing.

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Book your free Discovery Call with my team.