Welcome back to Part 2 of The Journey of a Keyword, where we uncover the steps to turn a keyword into a traffic-driving powerhouse. In this second episode of the series, we’re diving into Step 2: Setting Up Keyword Tracking and Step 3: Creating and Optimising the Page.

Here’s what you’ll learn in this action-packed episode:

Tracking keywords is the foundation of any successful SEO strategy. Without it, you’re operating in the dark. Learn how to:

• Choose the right keyword tracking tools like Moz, Semrush, Ahrefs, or AccuRanker.
• Set up tracking for keywords like “Loft Conversions Mayfair” to monitor their performance.
• Analyze essential metrics like rankings and trends to make data-driven decisions.

Targeting a keyword isn’t enough—you need a perfectly crafted page to match. We’ll guide you through:

• Writing an SEO-friendly page title and meta description that boosts click-through rates.
• Structuring your content with header tags (H1, H2, etc.) to enhance readability and SEO.
• Crafting engaging, optimized content that balances value with keyword placement.
• Adding images with descriptive alt text, internal links to related services, and external links to credible resources.
• Including strong calls to action that drive inquiries and conversions.

Whether you’re launching a brand-new keyword or improving an existing one, this episode gives you the tools and insights to create a page that stands out on Google and resonates with your audience.

🎙 Don’t miss out—subscribe for more episodes on building a winning SEO strategy. Got questions or feedback? Leave a review or reach out—we’d love to hear from you!

keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings.

--

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

Imagine searching for “YOUR KEYWORD” on Google and seeing your competitors dominate the top spots. Ever wonder how they got there? It’s not magic—it’s SEO.

In this episode, Adam and Josh take you on a journey, following a single keyword from idea to first-page ranking. You’ll learn how to:

1️⃣ Choose the right target keyword aligned with your business goals.
2️⃣ Research variations and analyse search volume for maximum impact.
3️⃣ Turn a simple keyword into a powerful traffic and sales generator.

If you’ve ever felt like SEO is a mystery, this is your roadmap to clarity and success. Tune in to start transforming your local business with smart, actionable SEO strategies!

--

Keywords:
keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings

---

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

This episode explores how ChatGPT can transform local business marketing by saving time, cutting costs, and enhancing communication. Hosts Adam and Josh highlight five practical uses: creating social media content, writing emails, handling customer service, boosting SEO, and promoting events. They share tips like being specific with prompts, editing for personalisation, and reflecting local culture.

A real-life example features a coffee shop using ChatGPT for Instagram posts, newsletters, and blog content, showcasing its potential to streamline operations and free up time. Listeners are encouraged to try ChatGPT and access resources for getting started.

---

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠