• Red Flags When Hiring a Web Design Agency
    Nov 23 2024

    In this episode of 'Red Flags When Hiring a Web Design Agency,' we highlight the key warning signs to watch for when selecting an agency to create or redesign your website.


    Making the wrong choice can lead to costly delays and subpar results, so it’s crucial to recognise these red flags early in the process.


    In this episode, we explore:

    1. Lack of Clear Communication: Why clear, open communication is essential, and how to identify agencies that may struggle with transparency or responsiveness.
    2. Unrealistic Promises: Learn how to spot agencies that overpromise on results or timelines, and why this can be a serious risk to your project.
    3. Vague Pricing and Contracts: Understand the importance of transparent pricing and detailed contracts, and how to avoid agencies that are unclear about their fees or deliverables.


    By the end of this episode, you'll be equipped with the knowledge to confidently choose a trustworthy web design agency, steering clear of potential pitfalls that could derail your project.


    Don’t miss this essential guide to hiring the right web design partner. Tune in now!


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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠

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    19 mins
  • What To Expect When Hiring A Website Designer | Part 3
    Nov 16 2024

    In this third part of the "What to Expect When Hiring a Web Designer" series, Adam and Josh cover:

    1. Timeline and Project Management: Emphasising realistic timelines for web design projects.

    2. Design Process and User Experience (UX): Discussing how agencies create designs using wireframes and prototypes, the importance of user-focused and mobile-responsive designs, and comparing custom designs to pre-built templates.

    3. Content Creation and Integration: Outlining who is responsible for creating content, the role of copywriting, images, and videos, and the significance of SEO-friendly content for effective website structure.

    The episode provides practical insights into working with web designers for a successful project.


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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠



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    14 mins
  • What To Expect When Hiring A Website Designer | Part 2
    Nov 9 2024

    This episode, part 2 of "What to Expect When Hiring a Web Developer," covers three main topics:

    1. Timeline and Project Management: The importance of setting realistic timelines, meeting deadlines, and using tools like Trello or Asana for smooth communication and project tracking.

    2. Design Process and User Experience (UX): How agencies create user-friendly designs using wireframes, prototypes, and the pros and cons of custom designs vs. templates, with a focus on mobile responsiveness.

    3. Content Creation and Integration: Clarifying roles in content creation between agency and client, and emphasising the need for SEO-friendly, engaging content.

    The episode provides key insights into managing web development projects effectively.


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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠



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    21 mins
  • What to Expect When Hiring a Website Designer | Part 1
    Nov 2 2024

    In this multi-part series of 'What to Expect When Hiring a Website Designer,' we'll explore the key steps and insights you need before hiring a professional to create or redesign your website.


    Whether it's your first time working with a designer or you're refining your current site, this series will equip you with the knowledge to make informed decisions at every stage.


    In this episode, we explore:

    1. Initial Consultation and Discovery Process: Learn how website designers understand your business needs and goals, and why asking the right questions upfront sets the foundation for success.
    2. Defining the Scope of the Project: Discover the importance of establishing clear project requirements, discussing functionality, features, and the user experience, and defining your target audience.
    3. Understanding the Pricing and Payment Structure: We break down different pricing models (fixed price, hourly rates, retainers), budgeting for additional costs like hosting, maintenance, and SEO, and how typical payment milestones and contracts work.

    By the end of this episode, you'll be well-equipped to start your website project with confidence, knowing exactly what to expect at each stage of hiring a designer.


    Don’t miss this comprehensive guide—tune in to the full series and take your business's online presence to the next level!


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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠

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    23 mins
  • What To Expect When Hiring A SEO Agency? | Part 4 of 4
    Oct 26 2024

    In this episode of 'what to expect when hiring a SEO agency', we're diving deep into the world of SEO agencies and what you should anticipate when hiring one to boost your online presence.


    Join us as we explore:

    • Backlink Profile Review: Understand the importance of evaluating your website's backlink profile and how it can influence your SEO success.
    • Competitive Analysis: Learn how SEO agencies use competitive analysis to craft strategies that outshine your rivals.
    • Moz Domain Authority: Discover what Moz Domain Authority is and why it’s crucial for your website’s credibility and ranking.
    • Conversion Rate and SEO Optimized Landing Page Design: Find out how creating a conversion rate and SEO-optimized landing page can drive more leads and sales.
    • Content Production: Get insights into the role of high-quality content production in your overall SEO strategy.

    By the end of this episode, you’ll be equipped with the knowledge to make informed decisions when hiring an SEO agency. Expect to learn practical tips, key industry insights, and actionable advice that will help you choose the right partner to elevate your business's online visibility.


    Don’t miss out on this essential guide to hiring an SEO agency. Tune in now and take the first step towards dominating your local market!

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    Useful Links:

    https://moz.com/domain-analysis

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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠ | ⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠


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    14 mins
  • What To Expect When Hiring A SEO Agency? | Part 3 of 4
    Oct 19 2024

    Welcome to part 3 of the 4 part series of 'what to expect when hiring a SEO agency'.


    In today’s episode, we’re delving into the nitty-gritty of Technical SEO. If you've been struggling with the technical aspects of SEO, this episode is a must-listen.


    We’ll cover:

    • Technical SEO Audit and Fixes: Learn how to conduct a comprehensive technical SEO audit, including optimizing metadata, schema markup, page speed, and internal linking.
    • Sitemap Optimization: Discover the importance of XML and HTML sitemaps for search engine indexing.
    • Cookie Policy and Privacy Policy: Understand the essentials of having a cookie policy and privacy policy on your website to comply with legal standards.
    • Image Optimization: Get tips on using image alt text and optimizing images to improve site speed and SEO.


    By tuning in, you'll gain valuable insights into the technical side of SEO, ensuring your website runs smoothly and ranks higher on search engines. Expect to learn actionable steps and expert advice to enhance your site's performance and user experience.


    Don’t miss out on this technical SEO deep dive that will empower you to make your website faster, safer, and more effective in drawing traffic. Tune in now and elevate your business’s online presence!

    --

    Useful Links:

    • Mangoals
    • Technical SEO
    • Nitro Pack
    • WP Fastest Cache
    • Cookie Policy Generator
    • Smush


    Don't forget to subscribe for more valuable insights.

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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠

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    30 mins
  • What To Expect When Hiring a SEO Agency | Part 2 of 4
    Oct 12 2024

    In this episode of The Marketing Podcast for Local Businesses, Josh and Adam continue our deep dive into the key steps involved when hiring an SEO agency. This is the second part of our series, focusing on the critical process of keyword research for local businesses.

    Key Points Discussed:

    • Comprehensive Keyword Research:

      • Understand the importance of your SEO agency conducting thorough keyword research that covers sectors, locations, and specific products or services. We discuss the significance of identifying relevant keyword combinations, such as "Service 1 in Location X," to target local searchers effectively.
    • Keyword Documentation and Analysis:

      • Learn about the creation of a detailed document by your agency, showcasing each keyword along with its search demand and your current ranking positions. This document serves as a foundational tool for understanding your keyword landscape and planning your SEO strategy.
    • Strategic Keyword Selection:

      • Discover the importance of having a conversation with your agency to decide which keywords to target. We delve into the factors influencing keyword selection, such as competition level and the potential profitability of services associated with specific keywords. This strategic approach helps prioritize efforts for maximum impact.

    Join us as we explore these essential aspects of keyword research, providing you with insights and strategies to ensure your SEO campaign is targeting the right keywords for your business. This episode will empower you with the knowledge to collaborate effectively with your SEO agency and make informed decisions.

    Tune in to gain valuable tips on mastering keyword research and setting your local business up for SEO success.

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    For a 20% exclusive discount on SEO or Website Design services, quote 'PODCAST20' and contact:


    Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com

    Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london

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    15 mins
  • What To Expect When Hiring a SEO Agency | Part 1
    Oct 5 2024

    In this episode of The Marketing Podcast for Local Businesses, we dive into the crucial steps you should expect when hiring an SEO agency. This is the first part of our series dedicated to helping small business owners navigate the complexities of SEO services.

    Key Points Discussed:

    • Understanding Campaign Goals:

      • The foundational step in any SEO campaign is defining your objectives. While the primary goal is often to increase sales, other important objectives can include boosting brand awareness and increasing conversions on elements like email lists.
    • Setting Up Tracking Software:

      • Learn about the essential tools and software used to track and measure the success of your SEO efforts. We discuss the importance of tracking website traffic, keyword rankings, and conversion rates to gauge the effectiveness of your campaign.
      • Key tools highlighted include GA4 (Google Analytics 4), Google Search Console (GSC), and SEMrush, each playing a vital role in providing insights and data.

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    For a 20% exclusive discount on SEO or Website Design services, quote 'PODCAST20' and contact:


    Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com

    Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london

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    15 mins