Did you know there’s a social media platform with over 10 million active users in the UK, yet most marketers are barely using it? 🤔 Spoiler alert: it’s not just for recipes or DIY projects.

In this episode, hosts Adam and Josh reveal why this platform is a hidden goldmine for businesses, especially in industries like e-commerce, home decor, fashion, food, and travel. With its high purchase intent, evergreen content lifespan, and lower ad costs, Pinterest is the platform you’ve been overlooking—but shouldn’t.

🎯 Here’s what you’ll learn in this episode:

👩‍💼 Who is this episode for?
Whether you’re a small business owner, a marketer looking for untapped opportunities, or a brand ready to diversify your strategy, this episode will show you how to make Pinterest your secret weapon for growth.

💡 About the Hosts:

📌 Don’t miss out on the platform that could skyrocket your business while your competitors sleep on it. Tune in now and discover how to dominate Pinterest like a pro!

🔗 Subscribe, review, and share this episode with your network to spread the word. Let’s grow together!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

🚨 Are you unknowingly leading your business into failure? Just like failing companies—Blockbuster, Kodak, Nokia—and even world leaders like Zelensky in the Ukraine war or businesses fall victim to Strategic Drift when they fail to adapt fast enough. By the time they realize the shift, it’s too late.

📉 Right now, Ukraine’s war strategy is at a turning point. Western support is declining, political priorities are shifting, and if Zelensky doesn’t adjust, Ukraine risks losing its strongest allies.

But what does this have to do with your business? EVERYTHING.

In this bonus episode, we break down:

✅ What Strategic Drift is – How leaders and businesses lose touch with changing realities.
✅ How Zelensky’s war strategy is being impacted by shifting global alliances, and what this teaches businesses about adaptation.
✅ How businesses like Blockbuster, Kodak, and Nokia failed – Real-world examples of ignoring industry changes and paying the price.
✅ The 4 Stages of Strategic Drift – From subtle early warning signs to full-blown crisis mode.
✅ What Local Businesses MUST do NOW – Digital marketing, SEO, and business strategies to avoid irrelevance.

💡 The harsh reality? Whether you’re a global leader, a tech giant, or a local coffee shop, ignoring external changes leads to disaster. The smartest businesses adapt BEFORE they’re forced to.

🎧 Listen now to learn how to avoid Strategic Drift and keep your business ahead of the curve.

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🔥 For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Keywords:
Strategic Drift, Ukraine war, Russia-Ukraine conflict, Zelensky strategy, Trump foreign policy, NATO funding, business failure, adapting to change, small business marketing, marketing podcast, SEO for small businesses, Google rankings, website optimization, local business growth, digital transformation, Trump isolationism, global economics, business survival strategy, PPC advertising, innovation in business, leadership mistakes, marketing trends, small business podcast, geopolitical impact on business.

Want to know the fastest way to lose customers and stall your business growth?

Take a page from the playbook of overly cautious leaders who fail to inspire, innovate, or connect.

In this episode, we’re dissecting the leadership missteps of Keir Starmer to reveal the critical mistakes businesses make that can silently destroy customer loyalty and trust.

Drawing from Starmer’s approval rating nosedive and leadership struggles, we’ll explore the parallels between political pitfalls and business blunders. Here’s what you’ll learn:

1. Lack of Clear Vision and Direction
Just as Starmer’s cautious approach has left the public confused, businesses without a bold, defined mission can lose customer interest. Learn how to craft a clear vision that inspires loyalty and excitement.

2. Over-Promising and Under-Delivering
From flip-flopping policies to unmet expectations, Starmer’s struggles highlight why credibility is everything. Discover how to set realistic promises and consistently deliver to build trust and reliability.

3. Appeasing Everyone, but Pleasing No One
Trying to appeal to everyone often results in a lack of identity. We’ll discuss how businesses can avoid this trap by narrowing their focus, defining their niche, and connecting deeply with a specific audience.

4. Failure to Take Risks or Innovate
Starmer’s risk-averse style has led to missed opportunities. For businesses, this means falling behind the competition. Find out why embracing calculated risks and experimenting with new ideas is essential for staying relevant.

5. Weak Communication and Inconsistent Messaging
Inconsistent messaging has plagued Starmer’s leadership and is equally damaging in business. Learn how to build a strong, consistent brand voice that keeps your audience engaged and loyal.

Using Starmer’s political challenges as a lens, this episode dives into actionable insights to help your business avoid the same pitfalls. If you’re ready to step out of the safe zone, define your mission, and innovate with confidence, this episode is a must-listen.

🎙 Don’t miss it—subscribe now to stay ahead in business! Have feedback or stories of your own? Leave a review or connect with us online!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

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Keywords:
Keir Starmer leadership lessons, business mistakes to avoid, how to lose customers, business communication tips, customer loyalty strategies, brand identity mistakes, innovation in business, taking risks in business, niche marketing strategies, over-promising in business, consistent branding tips, local business podcast.

Love him or loathe him, Donald Trump’s communication style is impossible to ignore.

Behind the polarizing headlines lies a masterclass in persuasion and strategy that can be adapted to grow any local business.

In this episode, we’ll break down Trump’s bold and unapologetic playbook to uncover actionable strategies you can apply—without the politics—to dominate your market, inspire loyalty, and capture attention.

Here’s what we cover:

This episode is packed with practical examples and bold tactics you can use to transform your local business into a market leader.

From crafting emotional, relatable messaging to using social media effectively, these strategies will help you capture attention and win big in your industry.

🎙 Don’t miss this episode—subscribe for more tips on marketing strategies that work! Have feedback or success stories to share? Leave a review or connect with us online!

Keywords:
Donald Trump marketing tactics, local business marketing, bold business strategies, communication strategies for small businesses, emotional marketing, storytelling in business, local SEO tips, social media marketing for small businesses, brand consistency tips, curiosity-driven marketing campaigns.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Your new web-page is live—what’s next? In this episode, Adam and Josh reveal three essential steps to turn your page into an SEO powerhouse:

1️⃣ Boost its authority with strategic internal links.
2️⃣ Promote like a pro through social media, backlinks, and more.
3️⃣ Track performance and optimise to keep improving.

Whether you’re targeting “Loft Conversions Mayfair” or any other keyword, these simple yet impactful strategies will help your page climb the rankings and drive real results. Join us to learn how to make your SEO work smarter for your business!

Keywords:
keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings.

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Resources:

• Moz
• Semrush
• Ahrefs

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

🚀 Thinking about building your own business website with Wix, Squarespace, Webflow, or GoDaddy's website builder? It sounds like a cost-effective, hassle-free solution—but is it the right choice for your business?

In this episode, Adam and Josh dive deep into the world of DIY website builders, breaking down their real-world advantages and limitations. While these platforms promise an easy setup, stunning designs, and affordability, the reality might not be as straightforward.

🔹 Wix – Simple but at a cost

• Easy drag-and-drop design and beginner-friendly interface
• BUT: Limited scalability, bloated code, and weak SEO performance

🔹 Squarespace – Beautiful templates, but is it flexible enough?

• Great for brands prioritizing aesthetics
• BUT: Higher costs, limited customization, and SEO restrictions

🔹 Webflow – Advanced design control for those who dare

• Perfect for those wanting a designer’s touch without code
• BUT: Steep learning curve and pricier than most DIY builders

🔹 Weebly, GoDaddy, WordPress.com, Zyro – Ranked & Reviewed

• We highlight the best and worst options for small businesses, startups, and eCommerce brands

🔹 Why DIY builders struggle with SEO

• How built-in SEO tools aren’t enough for ranking on Google
• The truth about site speed, customization, and growth limitations

🔹 Should you invest in a professionally built website instead?

• When a DIY website might be a good starting point
• Why a professionally designed site often pays for itself in the long run

💡 Whether you're a small business owner, startup founder, freelancer, or entrepreneur, this episode will give you the honest pros and cons so you can decide whether a DIY website builder or a custom-built website is the best path for your business growth.

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📩 Exclusive Offer: Get 20% OFF Website Design & SEO services!
Quote 'PODCAST20' and contact:
📌 Adam (Website Design): hello@websitedesigners.london | www.websitedesigners.london
📌 Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

🎙️ Listen now to avoid costly website mistakes & make the right choice for your business!

Wix vs Squarespace for business, best website builders for SEO, DIY website builder comparison, Webflow vs WordPress, small business website platforms, Weebly vs Wix, eCommerce website builders 2024, SEO for DIY websites, professional website vs DIY, best website platform for local businesses, digital marketing tips for small businesses.

Welcome back to Part 2 of The Journey of a Keyword, where we uncover the steps to turn a keyword into a traffic-driving powerhouse. In this second episode of the series, we’re diving into Step 2: Setting Up Keyword Tracking and Step 3: Creating and Optimising the Page.

Here’s what you’ll learn in this action-packed episode:

Tracking keywords is the foundation of any successful SEO strategy. Without it, you’re operating in the dark. Learn how to:

• Choose the right keyword tracking tools like Moz, Semrush, Ahrefs, or AccuRanker.
• Set up tracking for keywords like “Loft Conversions Mayfair” to monitor their performance.
• Analyze essential metrics like rankings and trends to make data-driven decisions.

Targeting a keyword isn’t enough—you need a perfectly crafted page to match. We’ll guide you through:

• Writing an SEO-friendly page title and meta description that boosts click-through rates.
• Structuring your content with header tags (H1, H2, etc.) to enhance readability and SEO.
• Crafting engaging, optimized content that balances value with keyword placement.
• Adding images with descriptive alt text, internal links to related services, and external links to credible resources.
• Including strong calls to action that drive inquiries and conversions.

Whether you’re launching a brand-new keyword or improving an existing one, this episode gives you the tools and insights to create a page that stands out on Google and resonates with your audience.

🎙 Don’t miss out—subscribe for more episodes on building a winning SEO strategy. Got questions or feedback? Leave a review or reach out—we’d love to hear from you!

keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

Imagine searching for “YOUR KEYWORD” on Google and seeing your competitors dominate the top spots. Ever wonder how they got there? It’s not magic—it’s SEO.

In this episode, Adam and Josh take you on a journey, following a single keyword from idea to first-page ranking. You’ll learn how to:

1️⃣ Choose the right target keyword aligned with your business goals.
2️⃣ Research variations and analyse search volume for maximum impact.
3️⃣ Turn a simple keyword into a powerful traffic and sales generator.

If you’ve ever felt like SEO is a mystery, this is your roadmap to clarity and success. Tune in to start transforming your local business with smart, actionable SEO strategies!

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Keywords:
keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠