Instagram is Now Google-Searchable—What That Means for Your Business

Episode Description:
Big news: As of July 10, your Instagram content can now show up in Google search results. Yep—your Reels, posts, captions, and even your bio could become part of your SEO strategy.

In this episode, I’m breaking down what this change actually means, who it impacts, and how to shift your Instagram strategy to take full advantage of it. We’ll talk about the privacy concerns no one’s mentioning, the rise of AI-powered search, and why this update could be a game-changer for small businesses, content creators, and service providers.

You’ll learn:

• Why Instagram is now part of the searchable web

• How to update your settings (and why you might want to opt in or out)

• My step-by-step keyword strategy for Instagram SEO

• How to start creating content that works both on Instagram and in Google

If you're building a brand online, this episode will help you future-proof your content and stay ahead of the algorithm curve.

Want the full breakdown in writing?
Head to my Substack for the full article: https://michellegifford.substack.com/

Join Grow the Gram now! https://iammichellegifford.com/growthegram

Trial Reels are the hot new experiment on Instagram! In this short episode, we're talking about how you can use these to test your content and discover what works for your account.

P.S. I also made a YouTube video about growing your audience with Trial Reels, check it out HERE!

Come check out my Viral Hooks Masterclass HERE

Join Grow the Gram HERE and use code PODCAST100 for $100 off today!

Apply for my high-level Mastermind HERE! We start in a few weeks!

Let's hang out on Instagram!

And as always, please leave a rating and review! It means the world.

What type of Instagram expert are you? The relatable one? The documenter? Well, in this episode, we're breaking down the 9 different types of experts and how each type can use Instagram to their benefit.

Check out my Viral Hooks Masterclass HERE

Join Grow the Gram HERE and use code PODCAST100 for $100 off today!

And apply for my high-level Mastermind HERE! We start in a few weeks!

Let's hang out on Instagram!

And as always, please leave a rating and review! It means the world.

How often do you find yourself looking at those around you and feeling lonely because you aren't in the same boat? This is normal! In this episode, we're talking about the loneliness we can feel in our business and the power of the support around us.

Apply for my high-level Mastermind HERE! We start in a few weeks!

Join Grow the Gram HERE and use code PODCAST100 for $100 off!

Let's hang out on Instagram!

And as always, please leave a rating and review! It means the world.

Have you been on Instagram for years or are you just starting out? Either way, the strategy game has EVOLVED and it's time to re-adapt!

Apply for my high-level Mastermind HERE! We start in a few weeks!

Join Grow the Gram HERE and use code PODCAST100 for $100 off!

Let's hang out on Instagram!

And as always, please leave a rating and review! It means the world.

My friends, it's time we combine the work of motherhood AND our businesses. In this short episode, I'm talking about how being a mother and a businesswoman have both shaped me into the woman I am today, plus how you can get over that mom guilt.

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It's time we said it: women have BUILT modern marketing through personal branding. Through connection, community, and content, we have changed the game of social media and it only gets better from here! How can you contribute? Let's talk about it in this episode!

Grow the Gram registration is OPEN! Sign up HERE

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Don't let the idea of a 10 year dream overwhelm you, my friend! In this episode, we're focusing on the small things and how small goals can take us to BIG things.

Grow the Gram is OPEN! Get 75% off and sign up HERE

Please leave a rating and review! It means so much.