In this episode, I welcome a special guest, Antonia Semanskee, to share her expert insights on marketing your business on Instagram as a powerful tool for business growth. We dive deep into the importance of data-driven decisions and how they can shape a successful Instagram strategy for entrepreneurs looking to scale their businesses. We also highlight the key differences between posting as a business owner versus posting as an influencer.

Antonia Semanskee is a business professor, entrepreneur, and Instagram analytics expert. She specializes in helping coaches and consultants enhance their online visibility using strategic, data-driven methods.

With over 25 years of experience in startup business development, sales, marketing, & teaching, Antonia brings the best of data analysis, strategy, and practical knowledge to the art of social media marketing & PR for business results.

• Content Repurposing: Identify your high-performing posts using analytics and recreate them in different formats (e.g., carousel, reel) to maximize reach and engagement for your coaching business.
• Feed vs. Stories: When marketing your business on Instagram, keep your feed professional and business-focused, while Stories can be used to connect on a more personal level, helping you build authenticity with your coaching audience.
• Analytics First: Tracking key metrics through a spreadsheet is essential for understanding what resonates with your audience. Focus on metrics like saves, shares, comments, and profile visits to fine-tune your Instagram marketing strategy.
• The "Attorney Filter": Before posting personal content, run it through the "attorney filter" by asking, "Would I be comfortable if my attorney posted this?" It’s a simple way to maintain professionalism and credibility as a transformational coach.
• Engagement in Stories: Use interactive content like “this or that” polls in Stories to engage with your audience and gain insights, a vital part of marketing your business on Instagram to potential coaching clients.
• Building Community: Engage daily with a core group of industry peers to build relationships and drive organic engagement on your posts. A supportive community is invaluable for marketing and scaling your coaching business on Instagram.
• Testing and Iteration: Experiment with different content, learn from failures, and refine your strategy. The key is to fail forward and use the data to improve your Instagram marketing efforts.

• What to Do Next: After tracking your posts' performance, identify the winners and repurpose them in new formats. For example, transform a successful infographic into a carousel post or a reel, keeping your content fresh and relevant to your Instagram marketing strategy.
• Tweaking: Try changing color schemes or slightly modifying headlines to appeal to different segments of your audience, allowing you to explore what works best for marketing your business on Instagram.

• Viral content is great for engaging your current community but doesn’t always bring in new clients or convert into coaching leads.
• Use viral content sparingly, and manage your expectations regarding its business impact on marketing your business on Instagram.

• Build a core group of peers in your industry and engage with their content regularly to foster a community that supports your Instagram marketing strategy.
• Spend time commenting and starting conversations on their pages to cultivate authentic connections.
• Rotate through

In this episode, I dive into exciting insights on lead generation strategies and discuss the importance of strategic planning for online ads with special guest, Kim Barrett.

Today, I’m thrilled to have Kim Barrett on the show. He is a world-renowned million dollar marketing strategist with a focus on Facebook. Kim is an International speaker and trainer, having taught marketing around the world and helping businesses grow to 6,7 and even 8 figures.

Kim is the Founder and CEO of Your Social Voice, an Australian based Digital Marketing Agency established in 2015. YSV helps businesses get heard on Social Media, and most importantly build engagement, generate more leads and more sales.

• The importance of thorough planning before launching ads to ensure effectiveness.
• A consistent organic social media presence can positively impact ad costs.
• Audience trust can be built through consistent messaging across platforms.
• Current challenges in the ad landscape due to rising costs and competition.

• Competitive Landscape: Kim discusses how small businesses can effectively compete with larger competitors by utilizing their unique voice and connection with customers.
• Ad Strategy: He highlights the need for thoughtful ad creation rather than quick, unplanned setups.
• Organic and Paid Synergy: Kim explains how maintaining an active social media presence can lower ad costs and build trust with potential customers.
• Future of Meta Ads: He predicts that while ad costs will continue to rise, competition from platforms like TikTok will keep options available for small business owners.

• Planning Ads: I encourage a strategic approach to ad content, focusing on clarity and relevance.
• Consistent Posting: Maintain regular organic posts to enhance credibility and attract audience interest.
• Retargeting: Use retargeting strategies for audiences who engage with ads to build authority and trust.

• “You do have to actually put your thought into it.”
• “If I see an ad and I go there and it’s from something that I don’t know, I check their profile.”
• “I think that having that, you know, leveraging consistent content can reduce ad costs by upwards of 30%.”

• Get my free bundle, The Social Media Sales Machine: SellMoreWithSocial.com
• Connect with Kim on social media: @realKimBarrett

Kim’s free training, The Fast Cash Ads Formula: https://go.yoursocialvoice.com.au/watch-our-training-2540

In this episode, I interview Andrew Biernat, host of the Story Builders Podcast. We dive deep into the power of storytelling in marketing and personal branding, highlighting how it helps businesses connect with their prospects and drive growth. Andrew shares incredible insights on incorporating vulnerability into your content to build deeper connections and offers strategies to balance personal storytelling with professional messaging to ensure authenticity.

Andrew Biernat is a project leader at Story Builders, helping leaders turn ideas into impactful books and learning experiences. With his extensive experience in uncovering and sharing the core stories of personality-driven brands, Andrew hosts the Story Builders Podcast, where he focuses on how storytelling can foster business growth and enhance client engagement.

• Storytelling is a powerful tool to create emotional connections with your audience, making your brand more relatable and impactful.
• Vulnerability in storytelling can significantly boost engagement when it resonates with your audience.
• Personal stories help humanize your brand and provide the right balance with business content to maintain interest.
• High-engagement posts featuring personal stories can draw new followers, who then benefit from your educational content.
• Balancing vulnerability with professional messaging is essential to maintaining your brand’s integrity and trustworthiness.

• Personal stories, especially those that highlight vulnerability, often outperform strictly business-focused content.
• Andrew shared a heartfelt story about his daughter's heart condition, which allowed him to build a strong emotional connection with his audience, showcasing the authenticity behind his brand.
• Tying personal experiences to your business message strengthens your brand’s trust and credibility, making it more likely to resonate with your audience.

• Mixing educational content with personal stories is vital to keeping your audience engaged and growing your following.
• Vulnerable or personal posts can serve as gateways for new audiences, who stay for the valuable, educational content you offer consistently.
• Authenticity is the cornerstone of successful content—your audience needs to see themselves reflected in your stories for maximum impact.

• “The very best way to connect with your clients or prospects is through a story because everyone can see themselves in it.”
• “It’s more important than ever to be vulnerable in your storytelling, but make sure it’s relevant to your audience.”
• “If all you've been doing is yammering about your business, maybe start talking about you for a bit—let them get to know you.”

• Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewjbiernat
• The Story Builders website: www.mystorybuilders.com
• Chat with someone from The Story Builders team: http://mystorybuilders.com/story
• Visit Lindseya.com/apply to apply for personalized coaching and sales systems.

This conversation with Andrew Biernat underscores the transformative power of storytelling, particularly in the world of online coaching and business scaling. Vulnerability, when shared strategically, can...